Announcement
Search   -   Oct 25, 2025 Semrush launches enterprise partner program for agency expansion
Agency dashboard interface showing client jobs, tasks, and project management workflow features.Retry

SEO platform introduces partner ecosystem on October 23 with Dentsu as premier agency, enabling certified partners to resell services globally.

by Luis Rijo
Search   -   Oct 25, 2025 Google Ads marks 25 years with shift from manual campaigns to AI automation
Google Ads 25th anniversary showcasing diverse small business owners and creators worldwide.

Google Ads celebrates its 25th anniversary in October 2025, marking a transformation from pay-per-click pricing to AI-powered automation across search advertising.

by Luis Rijo
Display   -   Oct 25, 2025 Index Exchange introduces dynamic pricing model prioritizing publisher revenue
Index Exchange and the Guardian programmatic advertising partnership illustration with revenue

Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains.

by Luis Rijo
Search   -   Oct 25, 2025 Google reveals AI Max for Search budget requirements in webinar
AI Max for Search

Campaigns must maintain minimum $50 daily budget and avoid budget limitations before upgrading to AI Max for Search, according to Advanced AI Powered Advertising Webinar.

by Luis Rijo
AI   -   Oct 24, 2025 Perplexity denies training AI models as Cloudflare documents stealth crawlers
Reddit mascot with trap illustrating forensic test post that caught Perplexity AI scraping content

Perplexity denied training models after Reddit's October 22 lawsuit, while Cloudflare documented the company using stealth crawlers to evade protections.

by Luis Rijo
Video   -   Oct 24, 2025 Lemonlight and AdRoll partner to bridge creative and media workflows

Two advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.

by Luis Rijo
Retail   -   Oct 24, 2025 Amazon Ads launches unified account for global campaign management
Amazon Ads launches unified account for global campaign management

Amazon Ads announced open beta for unified advertiser accounts, enabling single-login access to all advertising products across regions during UK and EU roadshow.

by Luis Rijo
Data   -   Oct 24, 2025 Marketing measurement confidence stalls despite data growth
Marketing mix modeling leads investment plans at 46.9%, followed by incrementality testing at 36.2%.

Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.

by Luis Rijo
Agency dashboard interface showing client jobs, tasks, and project management workflow features.Retry
Search   -   Oct 25, 2025 Semrush launches enterprise partner program for agency expansion

SEO platform introduces partner ecosystem on October 23 with Dentsu as premier agency, enabling certified partners to resell services globally.

by Luis Rijo
Featured Articles 8 Articles
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Search   -   Oct 25, 2025 Semrush launches enterprise partner program for agency expansion
Agency dashboard interface showing client jobs, tasks, and project management workflow features.Retry

SEO platform introduces partner ecosystem on October 23 with Dentsu as premier agency, enabling certified partners to resell services globally.

by Luis Rijo
Search   -   Oct 25, 2025 Google Ads marks 25 years with shift from manual campaigns to AI automation
Google Ads 25th anniversary showcasing diverse small business owners and creators worldwide.

Google Ads celebrates its 25th anniversary in October 2025, marking a transformation from pay-per-click pricing to AI-powered automation across search advertising.

by Luis Rijo
Display   -   Oct 25, 2025 Index Exchange introduces dynamic pricing model prioritizing publisher revenue
Index Exchange and the Guardian programmatic advertising partnership illustration with revenue

Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains.

by Luis Rijo
Search   -   Oct 25, 2025 Google reveals AI Max for Search budget requirements in webinar
AI Max for Search

Campaigns must maintain minimum $50 daily budget and avoid budget limitations before upgrading to AI Max for Search, according to Advanced AI Powered Advertising Webinar.

by Luis Rijo
AI   -   Oct 24, 2025 Perplexity denies training AI models as Cloudflare documents stealth crawlers
Reddit mascot with trap illustrating forensic test post that caught Perplexity AI scraping content

Perplexity denied training models after Reddit's October 22 lawsuit, while Cloudflare documented the company using stealth crawlers to evade protections.

by Luis Rijo
Video   -   Oct 24, 2025 Lemonlight and AdRoll partner to bridge creative and media workflows

Two advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.

by Luis Rijo
Retail   -   Oct 24, 2025 Amazon Ads launches unified account for global campaign management
Amazon Ads launches unified account for global campaign management

Amazon Ads announced open beta for unified advertiser accounts, enabling single-login access to all advertising products across regions during UK and EU roadshow.

by Luis Rijo
Data   -   Oct 24, 2025 Marketing measurement confidence stalls despite data growth
Marketing mix modeling leads investment plans at 46.9%, followed by incrementality testing at 36.2%.

Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.

by Luis Rijo
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