Search

Yelp's guide to great photos: practical tips

Yelp this week provided a list of recommendations on choosing the right photos to market your business.

Social

What are Reddit Verified Accounts?

Reddit last year launched a new feature designed to help users identify verified accounts. Beginning with a small test group, some organizational profiles now include an "Official" label displayed next to their usernames.

Social Featured

Meta commits to transparency with a new labeling approach for AI-Generated content

The social media giant will now focus on increased transparency, labeling these materials rather than primarily removing them.

Data

Google Cloud's BigQuery adds Differential Privacy for stronger data analysis security

Google Cloud this week announced the general availability of differential privacy for its BigQuery data warehouse platform. Differential privacy is a sophisticated method for anonymizing data.

Retail

Comparison Shopping Partners (CSS) Summit 2024 promises Growth and Innovation

The CSS Summit is back for 2024, scheduled for April 10th. This exclusive event invites Comparison Shopping Services (CSS) across the European Economic Area and Switzerland to gain the insights, tools, and strategies to accelerate growth in the ever-changing e-commerce landscape.

Data

Apple's WWDC24 kicks off June 10th

Starting June 10th and running through the 14th, the event promises exciting revelations for developers and Apple enthusiasts alike.

Data

Experian to acquire illion, strengthening presence in Australia and New Zealand credit market

Experian this week announced the signing of an agreement to acquire illion, a top consumer and commercial credit bureau operating in Australia and New Zealand. This move significantly bolsters Experian's position within this economically vital region.

Social Featured

LinkedIn Introduces Live Event Ads

LinkedIn this week announced the expansion of its event marketing capabilities with the launch of Live Event Ads.

Video Featured

LinkedIn debuts CTV Ads for B2B Marketers, Now Targeting US and Canada

LinkedIn this week announced it is rolling out new ad solutions: LinkedIn CTV Ads (including LinkedIn Premiere with NBCUniversal). LinkedIn CTV Ads empower marketers to reach decision-makers across Connected TV for maximum impact.

Data Featured

Google Analytics introduces new linking recommendation for DV360 advertisers

GA4 will now proactively suggest linking unlinked DV360 advertisers to their corresponding Google Analytics accounts.

Video Featured

YouTube new features for live streamers: Analytics and HDR Streaming

This week on Creator Insider, YouTube announced 3 new features for live streamers: live stream reaction analytics, impressions by new and returning viewers, and the ability to live stream in HDR.

Audio

AudioGO enhances Podcast Advertising reporting with Player-Specific Insights

AudioGO, a leading podcast advertising platform, today announced the addition of Podcast Player Reporting to its suite of advanced analytics solutions.

Video Featured

Facebook rolls out updated Video Player, prioritizes short-form content

The update, meant to capitalize on the popularity of TikTok-style content, will initially arrive for users in the US and Canada before a global rollout later this year.

Audio Featured

Edison Research's report reveals significant growth in the U.S. podcast audience

Edison Research's annual Infinite Dial® report reveals that podcast listening continues to surge in the U.S., reaching record-breaking levels of engagement.

Retail Featured

PubMatic partners with Instacart to enhance CTV advertising with Retail Data

PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.

Video

Gracenote simplifies U.S. FAST channel launch with expanded program

Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.

Video Featured

IAB NewFronts 2024 promises major announcements in Ad-Supported Streaming

The Interactive Advertising Bureau (IAB) today announced details for the 2024 IAB NewFronts, revealing innovative changes that highlight the burgeoning world of streaming and video advertising.

Display Featured

Microsoft Advertising transitions away from manual CPC to enhanced CPC

Microsoft Advertising announced today a major update to its native ad bidding process, transitioning away from manual cost-per-click (CPC) in favor of enhanced CPC (eCPC).

Mixed Reality Featured

Meta strengthens Age-Verification on Quest

The company is asking users of its Meta Quest 2 and Quest 3 headsets to re-enter their birthdates for account verification.

Retail Featured

Google expands Loyalty Program to Japan

Google last month announced the expansion of its merchant point program to Japan. This program allows businesses listing their products via Google's free listings to promote their loyalty programs across Google Search, Wallet, and Maps.

Display

Microsoft Advertising deprecates Hotel Center subaccounts

As of April 8, 2024, the ability to create new subaccounts and manage bids within Hotel Center will be discontinued.

Search Featured

Microsoft Advertising expands language support, enabling advertisers to reach new audiences

Microsoft Advertising is empowering advertisers to connect with broader audiences by adding five new languages to its platform: Thai, Malay, Indonesian, Filipino, and Hindi.

Display

Microsoft Advertising introduces AI-powered smart image cropping

Microsoft Advertising is streamlining ad creation workflows with the introduction of AI-powered smart image cropping for Audience ads and image extensions.

Data Featured

Microsoft Advertising auto-enables Click ID for improved conversion tracking

Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.

Search Featured

Microsoft Advertising expands Conversion Value bidding

Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.