Video Fubo secures exclusive UEFA qualifier streaming rights for October Fubo announces exclusive U.S. distribution of five UEFA European Qualifiers to FIFA World Cup 2026 as pay-per-view events from October 10-14, 2025.
Video The Trade Desk and DIRECTV develop custom Ventura TV operating system The Trade Desk partners with DIRECTV to create custom Ventura TV OS version for third-party manufacturers, announced October 1, 2025.
Social LinkedIn emerges as top B2B platform with 113% ROAS and 211-day buyer journeys B2B marketers allocated 39% of ad budgets to LinkedIn in second half of 2024 as platform delivers superior return on investment despite longer purchase cycles spanning seven months.
Retail Google clarifies brand usage in Shopping product titles Google updated its Merchant Center product title policy on October 3, 2025, clarifying that only manufacturers can use their own brand name in the short_title attribute for resold products.
Display Law firms recruit advertisers for lawsuits after Google antitrust ruling Law firms approach brands with claims of up to 30% refunds on Google ad spend since 2016, following the April 2025 court ruling on ad tech monopolization.
Audio YouTube podcast setup: two distinct paths for creators YouTube introduces native upload and RSS feed integration for podcasts on October 2, 2025, targeting new creators and established shows with dual monetization strategies.
AI OpenAI launches instant checkout for ChatGPT with Stripe partnership OpenAI introduces Instant Checkout on September 29, 2025, enabling direct purchases from Etsy and Shopify merchants through ChatGPT using Agentic Commerce Protocol.
Video Magnite unifies curation and activation within ClearLine platform Magnite announces ClearLine evolution on October 1, 2025, unifying curation and activation across premium supply with AI integration from streamr.ai acquisition.
Video Lemonlight launches AI commercial service for enterprise brands Video production company delivers scripted AI-powered commercials in days at 60% lower cost with producer oversight through global network.
Display Trade Desk launches OpenAds to counter supply chain manipulation Trade Desk responds to Prebid transaction ID changes with OpenAds auction platform and forked wrapper, escalating supply chain transparency battle.
Video IAB lowers 2025 US ad spend forecast as tariff concerns mount IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.
Data Utiq and Visoon launch consent-based identifiers for TV advertising Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.
Data AudienceProject outlines Q4 roadmap with Trade Desk integration and Poland expansion Cross-media measurement platform announces benchmarking tools, expanded Amazon Ads coverage, and enhanced report builder alongside international market growth.
Data Brand marketing shown to drive up to 6x greater long-term sales impact New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.
AI Gemini replaces Assistant on smart home devices, opens camera program Gemini for Home launches October 1, replacing Google Assistant on speakers and displays while introducing new AI camera program with Walmart partnership.
Data Ziff Davis acquires two companies in third quarter 2025 Ziff Davis completed acquisitions of Semantic Labs and Etrality in Q3 2025, expanding its cybersecurity, martech, and connectivity offerings for customers.
Video Smartly names three executives to leadership team Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence.
Video AudienceProject launches direct Netflix integration for campaign measurement AudienceProject introduces independent audience measurement for Netflix campaigns across five European markets, enabling cross-media campaign analysis.
Search Google introduces message asset requirements for ads Google announced new message asset requirements on September 30, 2025, with enforcement beginning October 30, affecting Search and Performance Max campaigns.
Display Google updates YouTube and Discover ad requirements for clarity Google reorganized its YouTube and Discover Feed ad requirements on September 30, 2025, without changing enforcement scope or introducing new restrictions.
AI Brave launches Ask Brave, combining search and AI chat in single interface Brave announced Ask Brave on September 29, 2025. The system merges search with AI chat, delivering 15 million daily AI answers across all browsers at no cost.
Data Zeta Global to acquire Marigold's enterprise business for $325 million Zeta Global announced the acquisition of Marigold's enterprise software business for up to $325 million, expanding its enterprise client base with over 100 brands.
AI Amazon announces four new Echo devices with custom silicon for Alexa+ Amazon unveiled four Echo devices on September 30 with custom AZ3 and AZ3 Pro silicon chips, Omnisense sensor platform, and integrated Alexa+ access for customers.
Video Prime Video launches interactive betting and AI features for NBA coverage Prime Video announced interactive betting integration and artificial intelligence-powered viewing tools for its NBA streaming service ahead of the season start on October 24, 2025.
Social Google adds network segmentation to Performance Max asset reports Network-level asset reporting brings new transparency to Performance Max campaigns, allowing advertisers to see how individual assets perform across channels.
