Retail DOUGLAS partners with AudienceProject for cross-media measurement in DACH DOUGLAS selects independent measurement provider to track campaign performance across digital and television channels in Germany, Austria, and Switzerland.
Data Display & Video 360 API adds YouTube and Demand Gen asset management Display & Video 360 API October 2025 update introduces asset creation for YouTube and Demand Gen ads, AdGroupAd retrieval, policy review fields, and SDF v9.1 and v9.2 support.
Social Meta expands advertiser verification for Thailand campaigns Meta will require select advertisers targeting Thai audiences to verify beneficiaries and payers, with designations displayed in ads and the Ad Library.
Search Former Google insider reveals outdated advertising strategies Former Google employee discusses three advertising practices once recommended to clients that digital marketers should now avoid in search campaigns.
Search Amazon introduces reserve share of voice for branded search Amazon launches fixed-price advertising for branded keywords in October 2025, enabling brands to secure Sponsored Brands top-of-search placements through API access.
AI Microsoft and OpenAI restructure partnership with new governance framework Microsoft maintains 27% stake in OpenAI public benefit corporation following recapitalization. New agreement extends IP rights through 2032 and introduces independent AGI verification panel.
Search SEO professional fired as CEO bets on AI search, traffic drops 70% Company loses 70% of organic traffic in two months after dismissing SEO team based on misconceptions about AI search impact and traditional Google visibility.
AI Marketing professionals question AI reliability as deployment challenges mount Industry criticism grows as automated systems show inconsistent performance, with practitioners citing accuracy issues that challenge fundamental deployment strategies across marketing platforms.
Display Court clears path for private damages in Google ad tech cases Southern District of New York grants summary judgment on October 27, binding Google to Virginia court findings on monopolization and unlawful tying.
AI Criminal charges filed against Clearview AI after regulatory fines fail Privacy group noyb files criminal complaint against Clearview AI executives on October 28, 2025, after company ignores over 100 million euros in European fines.
Data TikTok enables real-time iOS conversion tracking through Kochava partnership TikTok launched iOS real-time conversion reporting with Kochava on October 21, enabling app marketers to access granular conversion insights without SKAN delays for campaigns.
Search Google Search Console introduces query grouping feature Search Console Insights now uses AI to group similar search queries, helping site owners analyze user intent patterns and traffic trends more effectively.
Video SiriusXM secures MrBallen podcast in exclusive deal starting November SiriusXM announces multi-year exclusive agreement with MrBallen podcast on October 27, 2025. Deal includes YouTube channel distribution and ad sales rights.
Video RTL AdAlliance adds Austrian broadcaster ORF to international sales portfolio RTL AdAlliance announced on October 27, 2025, a strategic agreement with ORF-Enterprise to sell ORF's complete video inventory internationally through its platform.
Data Cloudflare launches comprehensive TLD tracking on Radar platform Cloudflare announced new top-level domain insights on Radar on October 27, 2025, with DNS magnitude metrics and certificate transparency data for 1,400+ domains.
AI xAI launches Grokipedia with 885,279 articles as Wikipedia alternative xAI's Grokipedia debuts with 885,279 articles in version 0.1, positioning itself as an AI-powered alternative to Wikipedia with enhanced features.
Data AudienceProject executive outlines cross-media measurement priorities Bruno Furnari joins AudienceProject as CPO to advance independent cross-media measurement amid fragmentation and AI transformation in advertising technology.
AI Pinterest adds AI features to boards for shopping and personalization Pinterest introduced AI-powered board upgrades on October 27, 2025, adding personalized tabs, styling tools, and curated boards to help users shop and discover content.
Video AdRoll reaches 200 brands activating Experian audiences across channels AdRoll announces 200 brands activated Experian audiences across web and CTV campaigns since April 2025, signaling growing demand for accurate customer targeting.
AI Google AI Studio introduces vibe coding for rapid app development Google AI Studio enables developers to create AI-powered applications through conversational prompts with automatic API integration and model wiring.
Retail Amazon launches 15-minute delivery across UAE with micro fulfillment centers Amazon Now delivers essentials in 15 minutes across UAE neighborhoods through micro fulfillment centers, with 2-hour service covering 30+ categories.
AI Microsoft faces court over alleged Copilot deception of 2.7 million Australian regulator alleges tech giant concealed subscription options while integrating AI assistant into Microsoft 365 plans at higher prices.
Video YouTube introduces brand pulse report to measure paid and organic impact YouTube launched brand pulse report on October 9, using AI to connect paid advertising with organic video performance across the platform for brands.
Video ITV launches GenAI ads manager with Magnite technology ITV partners with Magnite to introduce automated ad creation platform for small and medium-sized businesses seeking broadcast and streaming access.
Social Meta deprecates legacy campaign APIs for Advantage+ structure Meta phases out Advantage Shopping and App Campaign APIs by Q1 2026, introducing unified automation framework for Marketing API developers.
