Latest Articles
9309 Articles
Jimmy Iovine warns streaming services face obsolescence as artist-fan disconnect and broken revenue models collide. Here's what the music industry must do next.
by Luis Rijo
OpenAI's ChatGPT advertising pilot surpassed $100 million in annualized revenue within six weeks while expanding to over 600 advertisers and global rollout.
by Luis Rijo
Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.
by Luis Rijo
A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees.
by Luis Rijo
EDPB's case digest on Article 6(1)(f) GDPR reveals how controllers routinely fail the legitimate interest test - what advertisers and marketers need to know.
by Luis Rijo
ChatGPT's March 26 location sharing update lets users share device GPS data for local recommendations, news, and weather - putting OpenAI directly in Google's local search territory.
by Luis Rijo
TikTok and Samba's Box Office Lift study across 38 U.S. theatrical campaigns shows 172% median ticket purchase lift and $1.70 incremental ROAS, outperforming linear TV by 15x.
by Luis Rijo
TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026.
by Luis Rijo
Jimmy Iovine warns streaming services face obsolescence as artist-fan disconnect and broken revenue models collide. Here's what the music industry must do next.
by Luis Rijo
Amazon Ads launched unified inventory management APIs in open beta in March 2026, consolidating deals, proposals, and inventory groups under the API v1 model.
Class action filed April 6 alleges LinkedIn secretly scanned Chrome users for 6,000 extensions and routed device fingerprints to undisclosed third parties.
IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.
On April 6, 2026, The American Prospect removed all programmatic advertising from its website, citing surveillance, monopoly power, and damage to journalism.
Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026.
Carrefour's 2030 plan targets 3.5% operating margin, 5 billion euros in free cash flow, and AI-powered shopping via ChatGPT, Vusion, and Google partnerships.
Independent publishers at Google's October 2024 Web Creator Summit say they were ghosted as AI Overviews cannibalize organic search traffic, closing sites.
Google AI Mode now shows sponsored store listings inside product panels and organic quick links above answers, signaling deeper ad monetization of conversational search.
Jimmy Iovine warns streaming services face obsolescence as artist-fan disconnect and broken revenue models collide. Here's what the music industry must do next.
by Luis Rijo
OpenAI's ChatGPT advertising pilot surpassed $100 million in annualized revenue within six weeks while expanding to over 600 advertisers and global rollout.
by Luis Rijo
Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.
by Luis Rijo
A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees.
by Luis Rijo
EDPB's case digest on Article 6(1)(f) GDPR reveals how controllers routinely fail the legitimate interest test - what advertisers and marketers need to know.
by Luis Rijo
ChatGPT's March 26 location sharing update lets users share device GPS data for local recommendations, news, and weather - putting OpenAI directly in Google's local search territory.
by Luis Rijo
TikTok and Samba's Box Office Lift study across 38 U.S. theatrical campaigns shows 172% median ticket purchase lift and $1.70 incremental ROAS, outperforming linear TV by 15x.
by Luis Rijo
TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026.
by Luis Rijo