Data

Yahoo Launches Identity Testing Capabilities to Enable Advertisers to Prepare for Cookieless Future

In response to the impending deprecation of third-party cookies, Yahoo has unveiled today identity testing capabilities directly within its Yahoo DSP. This new feature empowers advertisers to gain valuable insights and optimize their campaigns effectively in a cookieless environment.

Search

Google to allow advertising of Cryptocurrency Coin Trusts

Google today announced an update to its Cryptocurrency and related products policy, which will expand the scope of acceptable advertising for Cryptocurrency Coin Trusts in the United States.

Social

X Expands Brand Safety Controls for Advertisers in Vertical Video

X today announced that it will be expanding access to its successful vetted inventory pilot with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to all US advertisers starting February 1, 2024.

Audio

Triton Digital integrates with Amazon Publisher Services

Triton Digital today announced its integration with Amazon Publisher Services (APS), enabling Amazon DSP advertisers to reach a wider audience of listeners with interactive audio ads.

Retail

Amazon Fashion leverages AI to Enhance Customer Fit and Size Experience

Amazon Fashion yesterday announced it is employing AI-powered solutions to recommend the best-fitting size for each customer based on their individual preferences.

Mixed Reality

Apple launches Apple Vision Pro, a mixed reality (MR) device

Apple Vision Pro is a mixed reality (MR) device. MR is a type of technology that blends the real and virtual worlds. This means that you can see both the physical world around you and digital content overlaid on top of it.

Retail

Criteo to power Retail Media for Albertsons Media Collective

Criteo today announced a new partnership with Albertsons Media Collective, the retail media arm for the Albertsons Companies, to enhance its retail media network.

Social

Why TikTok Ads Manager is an Essential Tool for Marketing Professionals in 2024

TikTok Ads Manager, the platform's advertising tool, offers marketers a powerful suite of features to create engaging and effective campaigns.

DOOH

Samsung Unveils Transparent MICRO LED display

Samsung Electronics has unveiled its revolutionary transparent MICRO LED display at the Consumer Electronics Show (CES) 2024, blurring the boundaries between content and reality.

Display

Demystifying Enhanced Conversions in Google Ads: Web vs. Leads

Google Ads' enhanced conversions feature plays a pivotal role in enhancing conversion tracking and unlocking powerful bidding strategies. While both enhanced conversions for web and leads aim to improve conversion data, they differ in their implementation and accuracy.

Display

Overwolf pays $201 million to in-game creators in 2023

Overwolf, a platform for in-game creators, last month announced that it has paid out a staggering $201 million to in-game creators in 2023. This represents a 25% increase from the previous year and underscores the growing importance of user-generated content (UGC) in the gaming industry.

Data

Market Segmentation vs. Customer Segmentation

In the world of marketing, two terms often get thrown around interchangeably: market segmentation and customer segmentation. While they share a similar goal of understanding and targeting specific groups, there are key distinctions between the two.

Data

IAS Receives Continued Accreditation for Integrated Third-Party Reporting on Meta Platforms

Integral Ad Science (IAS) yesterday announced it has received continued accreditation from the Media Rating Council (MRC) for its integration, processing, and reporting of third-party data from Meta.

Video

Prime Video Unveils New Content Slate for 2024

Amazon's Prime Video is gearing up for a thrilling year of entertainment in 2024, with a diverse lineup of new series, new seasons, and new movies set to captivate audiences worldwide.

Data

CMOs Must Start Experimenting with AI Now to Prepare for the Cookieless Future

Google is advising chief marketing officers (CMOs) to start planning for a future without third-party cookies, by embracing AI in a Cookieless environment.

Social Featured

Facebook introduces Link History for data targeting

Facebook this month has introduced a new feature called "Link History" that tracks the websites users visit on the Facebook mobile browser, reported Search Engine Land. The feature is currently being rolled out globally and is available for both Android and iOS devices.

Retail Featured

Buy Now, Pay Later (BNPL) Explodes in Popularity During Holiday Season

BNPL (Buy Now, Pay Later) usage also hit an all-time high, contributing $16.6 billion in online spend.

Display

Google Ads Expands Eligibility for Sports Betting Ads in Delaware

Google Ads yesterday announced it will now accept and run ads for sports betting from state-approved entities in Delaware.

Video

ESPN and NCAA Reach Media Rights Agreement

ESPN and the NCAA yesterday agreed to a new, eight-year media rights agreement worth $920 million. The deal is the most lucrative in the history of college sports.

Data

Chrome Begins Phasing Out Third-Party Cookies

Google Chrome yesterday began a phased rollout of its changes to cookie tracking, with the launch of Chrome Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally.

Data Featured

IAS launches Quality Attention in partnership with Lumen

Integral Ad Science (IAS) yesterday unveiled its Quality Attention™ measurement, a new product integrating media quality, eye-tracking data with machine learning to provide advertisers with actionable insights into how effectively their ads are capturing consumer attention.

Data Featured

Renaming events in Google Analytics 4 (GA4)

Marketers using Google Analytics 4 (GA4) should be cautious about renaming events on the platform. While it might seem like a simple way to update event names, renaming events can lead to data skew and hinder your ability to track user behavior effectively.

Data

Google Universal Analytics 360 Sunset Timeline

Google this month announced changes regarding its Universal Analytics 360 platform providing a Universal Analytics 360 (UA360) Sunset Timeline.

Data

Unlock B2B Marketing Success with LinkedIn's Newsletter Recommendations

Despite the rise and fall of newsletter popularity, B2B marketers can still leverage this traditional marketing tool to reach their target audience and achieve their objectives. Tequia Burt, Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, wrote this week how.

Data

Demystifying CRM: A Comprehensive Overview of Customer Relationship Management

CRM is an essential tool for marketing professionals in today's competitive landscape. It helps them build stronger customer relationships, gain actionable insights, automate marketing tasks, and measure the effectiveness of their campaigns.