Data Featured

Renaming events in Google Analytics 4 (GA4)

Marketers using Google Analytics 4 (GA4) should be cautious about renaming events on the platform. While it might seem like a simple way to update event names, renaming events can lead to data skew and hinder your ability to track user behavior effectively.

Data

Google Universal Analytics 360 Sunset Timeline

Google this month announced changes regarding its Universal Analytics 360 platform providing a Universal Analytics 360 (UA360) Sunset Timeline.

Data

Unlock B2B Marketing Success with LinkedIn's Newsletter Recommendations

Despite the rise and fall of newsletter popularity, B2B marketers can still leverage this traditional marketing tool to reach their target audience and achieve their objectives. Tequia Burt, Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, wrote this week how.

Data

Demystifying CRM: A Comprehensive Overview of Customer Relationship Management

CRM is an essential tool for marketing professionals in today's competitive landscape. It helps them build stronger customer relationships, gain actionable insights, automate marketing tasks, and measure the effectiveness of their campaigns.

Social

Bluesky unveils New Logo 🦋 and Public Web View

Bluesky, the open-source social media protocol, this week has unveiled a new logo and made its posts publicly accessible through a web view.

Data

How to avoid Unassigned Traffic in GA4

Many marketers continue to disregard these guidelines, resulting in an abundance of "unassigned traffic" in their GA4 reports.

Video

VideoPoet AI: The future of video creation is here

Unlike existing diffusion-based models, VideoPoet leverages the power of large language models (LLMs) to integrate multiple video generation capabilities within a single model, unlocking a new frontier in video creation.

Audio

Europe's podcast and audiobook subscription service Podimo secures €44M in funding

Podimo this week secured €44 million in funding from The Danish Export and Investment Fund (EIFO), HighlandX, and Chr. Augustinus Fabrikker.

Social

Instagram Reels outperform all other video content across platforms, Emplifi research finds

The research found that Instagram Reels generated six times the reach of Instagram Stories and more than three times the median views of other Instagram video content.

Data

Account-based marketing (ABM)

Account-based marketing (ABM) is a strategic approach to business marketing that focuses on building personalized relationships with a select group of high-value accounts.

Display

Google updates Gambling and Games Policy in France

Google is making significant changes to its Gambling and Games policy in France, effective January 22, 2024. The most notable change is the removal of the reference to online casino. This means that advertisers will no longer be able to promote online casinos using Google Ads.

Display

Google expands Advertiser Verification options for Trade Names and DBAs

This change, effective December 2023, allow businesses to verify their DBA names when the DBA and the legal name are both present on the verification documentation.

Data

Microsoft Clarity Dashboard gets a Personalized Touch

Microsoft Clarity this week introduced new customizable features: Drag and drop to rearrange cards on the dashboard; Hide cards to remove them temporarily from view; Choose which tab to display by default for cards with multiple tabs.

Audio

Triton Digital U.S. Podcast Ranker for November

SiriusXM Podcast Network held onto its position as the #1 Sales Network, with an average of 43.7 million downloads and 13.2 million listeners each week. Wondery retained its #2 spot with an average of 27.1 million downloads and 7.5 million listeners, followed by Audacy Podcast Network.

Social

Reddit Ads Minimum Prices

Reddit Ads is a relatively new advertising platform that has quickly gained popularity among marketers. One question marketers often have is about the minimum prices for Reddit Ads. The answer to this question depends on the campaign objective that you choose.

Retail

Google Updates Identifier Exists [identifier_exists] Policy for Shopping Ads

Previously, offers with the Item issue Incorrect value: identifier exists [identifier_exists] would have been disapproved. However, as of December 2023, these offers will now receive a warning instead of a disapproval.

Data

The FTC proposes new changes to COPPA Rule

The Federal Trade Commission (FTC) today proposed new changes to the Children's Online Privacy Protection Rule (COPPA Rule) that would place new restrictions on the use and disclosure of children’s personal information.

Display

Google updates UK Financial Services Verification Policy

As of February 2024, Google will implement changes to its UK Financial Services Verification (FSV) policy, the company announced yesterday. These changes are designed to provide greater security and transparency for advertisers who are using Google Ads to promote financial services products.

Data

DoubleVerify launches a Global Attention Benchmark Report

DoubleVerify (DV) yesterday released its first-ever global attention benchmark report, providing marketers with insights into how effectively ads capture viewer attention across different industries and regions.

Video

YouTube to prioritise election news and information from authoritative sources

As the 2024 United States election approaches, Google this week announced is taking steps to ensure that its platforms are used responsibly and that voters have access to accurate information.

Data

Google settles US Play Store Anti-Trust Lawsuit

Google this week announced it reached a settlement with a group of state attorneys general and a federal district court judge who had alleged that the company had violated antitrust laws in its operation of the Google Play Store.

Data

Insights from Japan's Sports Fan Base

Nielsen Sports' latest Fan Insight Report, released this month, unveils the dynamic landscape of Japanese sports fandom, shedding light on the preferences, trends, and demographics of the nation's avid sports enthusiasts.

Video

A new self-service way to buy Reservation Ads on YouTube

Google Ads yesterday announced an update that simplifies purchasing reservation ads on YouTube. Now advertisers can plan, buy, and measure ad campaigns across auction and reservation placements, all within Google Ads framework.

Data

Google Analytics 4 integration with AdSense now available

Google this week made it possible to link your Google Analytics 4 (GA4) properties with AdSense accounts. This integration provides an opportunity for small publishers to gain deeper insights into their ad performance and optimize their revenue strategies.

Data

FTC staff report highlights concerns about Generative AI's impact on creative fields

The Federal Trade Commission (FTC) this week released a new report detailing key takeaways from an October 2023 public virtual roundtable that examined the impact of generative artificial intelligence (AI) on creative fields.