Retail Featured Google expands Loyalty Program to Japan Google last month announced the expansion of its merchant point program to Japan. This program allows businesses listing their products via Google's free listings to promote their loyalty programs across Google Search, Wallet, and Maps.
Display Microsoft Advertising deprecates Hotel Center subaccounts As of April 8, 2024, the ability to create new subaccounts and manage bids within Hotel Center will be discontinued.
Search Featured Microsoft Advertising expands language support, enabling advertisers to reach new audiences Microsoft Advertising is empowering advertisers to connect with broader audiences by adding five new languages to its platform: Thai, Malay, Indonesian, Filipino, and Hindi.
Display Microsoft Advertising introduces AI-powered smart image cropping Microsoft Advertising is streamlining ad creation workflows with the introduction of AI-powered smart image cropping for Audience ads and image extensions.
Data Featured Microsoft Advertising auto-enables Click ID for improved conversion tracking Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.
Search Featured Microsoft Advertising expands Conversion Value bidding Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.
Data Featured Google to deprecate legacy Search Ads 360 Connector in Looker Studio Google today announced the upcoming deprecation of the legacy Search Ads 360 connector used in conjunction with Looker Studio.
Search Google expands language support in "About this image" and "About this result" features The company's "About this image" and "more about this page" features, critical for image and website evaluation, are now available in 40 additional languages.
Display Featured Yahoo acquires Artifact, the AI-powered news platform founded by Instagram's creators Yahoo today announced the acquisition of Artifact, the news aggregation and discovery platform powered by artificial intelligence (AI). Founded by Instagram co-founders Kevin Systrom and Mike Krieger, Artifact leverages technology to deliver highly personalized news experiences.
Display Google introduces new mobile app inventory and fees in DV360 Google today announced a significant update to DV360, expanding mobile app inventory access and introducing associated fees. This change will provide advertisers with greater control and access to quality app inventory.
Video Featured This video platform crushed the competition in consumer attention The report, which utilizes an attention unit (AU) to measure the likelihood of an ad placement to grab attention and lead to positive outcomes, highlights YouTube’s dominance throughout the year.
Data FTC: Impersonation rule goes into effect today The Federal Trade Commission (FTC) today announced that its new rule on government and business impersonation goes into effect, strengthening protections for consumers.
Video Featured Formula One owners Liberty Media acquire MotoGP The transaction values MotoGP at an estimated €4.2 billion. Liberty Media will take an 86% stake in the championship, while Dorna's management will retain a 14% interest.
Mixed Reality Featured Snapchat expands AR advertising options with Sponsored AR Filters Snapchat last month announced the introduction of Sponsored AR Filters, a new advertising format that places branded augmented reality experiences within the app's post-capture Filter Carousel.
Social Featured Snapchat rolls out new creative tools and personalization features Snapchat last week unveiled a series of updates focused on video creation, camera functionality, and app personalization.
Social Snapchat enhances Brand Safety with IAS partnership and new Targeting Controls Snap last week announced a new partnership with Integral Ad Science (IAS) aimed at bolstering brand safety within the Snapchat platform.
Data Featured A Deep Dive into the Google Ads Transparency Center Google launched Ads Transparency Center (ATC) in 2019. The ATC provides a window into the often-opaque world of online advertising.
Data Featured Every advertiser in EEA needs a Consent Management Platform (CMP) Website owners operating in the European Economic Area (EEA) must adhere to the EU user consent policy.
Display Google Ads: When to Switch from tCPA to tROAS A sudden change in bidding strategy can disrupt Google's algorithm and lead to volatility in results.
Data Featured What are Custom Affinity and Custom Intent audiences? Custom list targeting is a tool within Google's DV360 and Google Ads (as custom segments) offering a refined approach by empowering marketers to pinpoint specific audiences. This capability includes both Custom Affinity and Custom Intent audiences.
Social Featured Ethical Marketing: Essential Considerations Ethical marketing is not only a moral imperative; it's also a strategic advantage.
Search Featured OpenAI makes links more prominent in ChatGPT Browse This change is designed to provide more context to ChatGPT's responses and make it easier for users to discover content from publishers and creators.
Video Featured What is ACR? ACR in video advertising stands for Automatic Content Recognition. ACR is a technology that can automatically analyze audio and visual components of video content to identify the specific program, movie, or advertisement being watched.
Search What is Google SGE? Google SGE stands for Search Generative Experience. Here's a breakdown of what it is and how it works.
Data Google Analytics update simplifies reporting and aligns conversion measurement Conversions are now called key events. Google says it has updated the terminology to simplify conversion measurement and reporting across Google platforms.
