Display

Teads eliminates low-quality MFA inventory

Teads this week announced a step in its commitment to quality media by achieving 100% Made-For-Advertising (MFA) free inventory.

Data

Looker Studio expands reporting capabilities with new Search Ads 360 label fields

Looker Studio, Google's powerful data visualization platform, has enhanced its New Search Ads 360 connector with the inclusion of 2 new label fields.

Display Featured

Google to fully adopt OpenRTB protocol on February 15th, 2025

The company will sunset its proprietary Authorized Buyers Real-time Bidding (RTB) protocol on February 15th, 2025. After this date, all bid requests will use the OpenRTB protocol.

Video Featured

YouTube Studio announces new features for creators

This week, YouTube Creator Insider released a video detailing several new features designed to empower creators with data and improve the viewer experience.

Retail Featured

EU Court rejects Amazon's Bid to delay transparency rule

The European Court of Justice (ECJ) this week rejected Amazon's request to suspend a new regulation requiring large online platforms to make information about advertising publicly available.

Social Featured

LinkedIn now supports Dynamic UTMs

Dynamic UTMs allow advertisers to automatically insert unique tracking codes into their LinkedIn ad URLs, significantly streamlining the process of measuring campaign performance.

Retail Featured

Criteo achieves industry-leading accreditation for Retail Media measurement

Criteo this week announced its first-ever accreditation from the Media Rating Council (MRC).

Retail Featured

Instacart receives accreditation from the Media Rating Council (MRC)

This recognizes the accuracy and reliability of Instacart's ad impression, click, and viewability measurement across several key formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.

Audio Featured

Musi takes the world by storm: music streaming app quickly rises to global dominance

A new music streaming app named Musi has experienced explosive success since its recent launch, demonstrating remarkable international appeal. The app's rapid rise to prominence is underlined by data from Pixalate, a leading ad fraud protection, privacy, and compliance analytics platform.

Video

Brightcove launches Cloud Playout 2.0

Brightcove this week launched Cloud Playout 2.0. This major upgrade simplifies the entire process of linear channel management, enabling media companies to expand their reach, boost engagement, and maximize revenue more efficiently.

Data Featured

DV360 to discontinue support for SDF v5.5

Google this week announced it will be discontinuing support for Structured Data Files (SDF) v5.5, a tool used for managing advertising data, on October 3, 2024. Users will need to move to the most recent version, SDF v7, by the sunset date to maintain functionality.

Video

Pixalate report reveals Ad Fraud concerns on non-vMVPD Apps

Pixalate this week released its Q4 2023 vMVPD Traffic Analysis Reports. The findings highlight a concerning trend: non-vMVPD apps on major Connected TV (CTV) platforms have significantly higher rates of invalid traffic (IVT) compared to vMVPD apps.

Search

Google Maps summer update: curated lists, AI insights & more

The new features focus on curated recommendations, customizable lists, and AI insights for on-the-go destination research.

Data Featured

ID5 and Adobe partner to power privacy-first audience engagement in a cookieless world

ID5 today announced a strategic integration with Adobe Advertising. This partnership empowers marketers to target relevant audiences and accurately measure campaign success - all without relying on traditional third-party cookies.

Video Featured

Hulu on Disney+ officially launches in the US

Disney today announced the full launch of Hulu on Disney+, delivering a seamless entertainment experience and increased value proposition for Disney Bundle subscribers throughout the U.S.

Display

Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation

Google today released its annual Ads Safety Report, detailing its ongoing efforts and significant technological advancements in protecting users and advertisers within the digital advertising ecosystem.

Search Featured

Google updates AdSense Search Policies introducing new product-integrated features

Google today released key updates to its AdSense for Search (AFS) policies designed to enhance clarity for publishers and introduce new features.

Retail Featured

Amazon doubles down on counterfeit crackdown

Amazon's Counterfeit Crimes Unit initiated legal action or criminal referrals against over 21,000 bad actors since its 2020 launch.

Data Featured

U.S. Copyright Office to announce major updates on AI and copyright

The U.S. Copyright Office has released significant new developments in its ongoing study of the relationship between copyright law and artificial intelligence (AI).

Video

BBC Studios Social Invites global production companies to pitch ideas for iconic brands

BBC Studios Social is making an unprecedented move, inviting independent production companies worldwide to pitch short-form content ideas for beloved factual and entertainment brands.

Display Featured

Google Ad Manager eases ad implementation with Codeless Ad Units

Google recently enhanced its Ad Manager platform (used by large publishers) with the introduction of "Codeless Ad Units" – a feature designed to streamline ad integration for publishers. This beta release centers on anchor and interstitial ad formats.

Display Featured

Understanding Demand Gen in Google Ads

Demand Gen campaigns are designed to help businesses generate demand and achieve tangible business outcomes across Google's most engaging, visually-rich surfaces.

Social Featured

LinkedIn launches Pages Messaging

LinkedIn today announced the launch of Pages Messaging, a powerful new feature that allows organizations to engage in direct, one-on-one conversations with their LinkedIn audience.

Display

Kik, TuneIn Radio, and Tumblr lead in Mobile Ad Revenue

Pixalate today released its February 2024 Global Top Grossing Mobile Apps Report. The report analyzes app revenue within the Google Play Store, highlighting apps generating the most open programmatic advertising income across various regions worldwide.

Social

Snapchat and Lumen Research launch global attention measurement tool for rich media ads

Lumen Research this month unveiled a partnership with Snapchat, providing advertisers with powerful new tools to measure and optimize visual attention for the platform's innovative rich media ad formats.