TikTok's TopReach unites TopView and TopFeed placements into one buy, delivering 59% incremental reach at 3X lower cost per reach than TopView alone.
by Luis Rijo
Amazon Ads launched unified inventory management APIs in open beta in March 2026, consolidating deals, proposals, and inventory groups under the API v1 model.
Class action filed April 6 alleges LinkedIn secretly scanned Chrome users for 6,000 extensions and routed device fingerprints to undisclosed third parties.
IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.
On April 6, 2026, The American Prospect removed all programmatic advertising from its website, citing surveillance, monopoly power, and damage to journalism.
Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026.
Carrefour's 2030 plan targets 3.5% operating margin, 5 billion euros in free cash flow, and AI-powered shopping via ChatGPT, Vusion, and Google partnerships.
Independent publishers at Google's October 2024 Web Creator Summit say they were ghosted as AI Overviews cannibalize organic search traffic, closing sites.
Google AI Mode now shows sponsored store listings inside product panels and organic quick links above answers, signaling deeper ad monetization of conversational search.