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AI   -   Sep 27, 2025 Major merchants welcome AI agents, Amazon blocks competition
AI agent blocking analysis shows Amazon dominates restrictions while most major retailers welcome bots.

Research shows UK/US retailers embrace agentic commerce opportunities while Amazon remains notable exception, implementing bot restrictions.

by Luis Rijo
Data   -   Sep 27, 2025 Airbnb unveils advanced lifetime value framework to measure listing performance
Airbnb's three-tier lifetime value framework: baseline, incremental, and marketing-induced LTV metrics

Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.

by Luis Rijo
Video   -   Sep 27, 2025 Google reverses censorship policies after congressional probe
Team analyzing fact-checking policies amid YouTube censorship policy changes

Google admits Biden administration pressure was "unacceptable" and commits to reinstating thousands of YouTube accounts censored for political speech.

by Luis Rijo
Retail   -   Sep 27, 2025 Albert Heijn earns first retail media certification under new IAB Europe programme
Albert Heijn logo displayed as first retailer certified under IAB Europe retail media programme

Albert Heijn achieved industry-first retail media certification through IAB Europe's new measurement standards programme, marking milestone for European digital advertising transparency and advertiser confidence.

by Luis Rijo
Data   -   Sep 27, 2025 IAS acquired by Novacap for $1.9 billion in all-cash deal
Novacap and IAS logos on dark gradient background announcing $1.9 billion acquisition deal September 2025.

Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.

by Luis Rijo
Data   -   Sep 27, 2025 Expert calls for structured DMA cooperation to prevent market fragmentation
European map with magnifying glass examining DMA regulatory documents and digital connections. AI generated.  (98 characters)

Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.

by Luis Rijo
Video   -   Sep 27, 2025 Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16%
Teads CTV HomeScreen eye-tracking study reveals 48% attention rates outpacing YouTube by 16% in Smart TV ads

Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.

by Luis Rijo
Video   -   Sep 27, 2025 Zales programmatic pause ads drive 276% QR code boost in CTV campaign
Zales CTV pause ad with QR code showing "Let Them Look" campaign for Mother's Day jewelry promotion

Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.

by Luis Rijo
AI agent blocking analysis shows Amazon dominates restrictions while most major retailers welcome bots.
AI   -   Sep 27, 2025 Major merchants welcome AI agents, Amazon blocks competition

Research shows UK/US retailers embrace agentic commerce opportunities while Amazon remains notable exception, implementing bot restrictions.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 8773 Articles
AI   -   Sep 27, 2025 Major merchants welcome AI agents, Amazon blocks competition
AI agent blocking analysis shows Amazon dominates restrictions while most major retailers welcome bots.

Research shows UK/US retailers embrace agentic commerce opportunities while Amazon remains notable exception, implementing bot restrictions.

by Luis Rijo
Data   -   Sep 27, 2025 Airbnb unveils advanced lifetime value framework to measure listing performance
Airbnb's three-tier lifetime value framework: baseline, incremental, and marketing-induced LTV metrics

Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.

by Luis Rijo
Video   -   Sep 27, 2025 Google reverses censorship policies after congressional probe
Team analyzing fact-checking policies amid YouTube censorship policy changes

Google admits Biden administration pressure was "unacceptable" and commits to reinstating thousands of YouTube accounts censored for political speech.

by Luis Rijo
Retail   -   Sep 27, 2025 Albert Heijn earns first retail media certification under new IAB Europe programme
Albert Heijn logo displayed as first retailer certified under IAB Europe retail media programme

Albert Heijn achieved industry-first retail media certification through IAB Europe's new measurement standards programme, marking milestone for European digital advertising transparency and advertiser confidence.

by Luis Rijo
Data   -   Sep 27, 2025 IAS acquired by Novacap for $1.9 billion in all-cash deal
Novacap and IAS logos on dark gradient background announcing $1.9 billion acquisition deal September 2025.

Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.

by Luis Rijo
Data   -   Sep 27, 2025 Expert calls for structured DMA cooperation to prevent market fragmentation
European map with magnifying glass examining DMA regulatory documents and digital connections. AI generated.  (98 characters)

Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.

by Luis Rijo
Video   -   Sep 27, 2025 Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16%
Teads CTV HomeScreen eye-tracking study reveals 48% attention rates outpacing YouTube by 16% in Smart TV ads

Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.

by Luis Rijo
Video   -   Sep 27, 2025 Zales programmatic pause ads drive 276% QR code boost in CTV campaign
Zales CTV pause ad with QR code showing "Let Them Look" campaign for Mother's Day jewelry promotion

Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.

by Luis Rijo
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