Display Google cracks down on Impersonation tactics in Ads Starting March 2024 (April for France), Google Ads will penalize advertisers using impersonation or false associations with public figures, brands, or organizations to deceive users.
Data Technology Industry pledges to Fight Deceptive AI in 2024 Elections Leading tech companies, including Adobe, Amazon, Google, IBM, Meta, Microsoft, and TikTok, have signed a Tech Accord to combat the use of deceptive AI in the upcoming 2024 elections.
Search Google Opens Vehicle Ads to Australian Businesses Buckle up, Aussie auto advertisers! Google has officially launched its Vehicle Ads program in Australia, offering a powerful new way to reach car buyers across the web.
Data Google announces next-generation of its large language model: Gemini 1.5 Google AI yesterday unveiled Gemini 1.5, the next generation of its large language model (LLM), boasting significant performance improvements and a breakthrough in long-context understanding.
Video The Trade Desk reports strong Q4 and FY 2023, expects continued growth in 2024 The Trade Desk today announced the financial results for its fourth quarter and fiscal year ended December 31, 2023. The company exceeded expectations, achieving 23% year-over-year revenue growth and solidifying its position in the dynamic advertising industry.
Video YouTube Creators Update: Deep Dive into the Latest Features This week's YouTube Creators Update brings exciting news for creators seeking improved workflows, engagement opportunities, and monetization tools. Let's explore each update in detail.
Social Adobe Express integrates TikTok's Creative Assistant Previously available only through TikTok's Creative Center, the AI-powered Creative Assistant now acts as a virtual collaborator within Adobe Express. It assists brands in various ways, including:
Social How to boost posts in Meta avoiding Apple service charges Businesses can boost posts through Facebook.com and Instagram.com on mobile and desktop, avoiding the Apple service charge.
Video DISH Media partners with PubMatic to expand Programmatic Demand for SLING TV PubMatic and DISH Media, the advertising arm of DISH Network, announced a partnership to increase programmatic demand for SLING TV, DISH's live TV streaming service.
Display MGID unveils Redesigned Ad Platform with AI-Powered Features MGID today launched a revamped version of its self-service ad campaign management tool, MGID Ads. The new platform boasts a more intuitive interface and integrates various AI-powered features to streamline campaign creation and optimize performance.
Audio Triton Digital releases January 2024 U.S. Podcast Ranker NPR News Now remained at #1, followed by Crime Junkie (#2) and Up First (#3).
Audio AudioGO expands Creative Suite with Synthetic Voice Ads and Production Services AudioGO, an audio advertising platform, has announced the addition of Synthetic Voice Ads to its Creative Suite, offering advertisers two options for creating high-quality audio ads.
Mixed Reality Apple Arcade takes Gaming to New Heights with Spatial Games and 250+ Titles on Apple Vision Pro Apple Arcade is stepping into the future with the launch of 12 unique spatial games specifically designed for Apple Vision Pro, the company's revolutionary new spatial computer.
Video OpenAI unveils Sora: a Text-to-Video AI model that generates realistic scenes Sora doesn't simply create still images; it can produce high-definition videos up to 60 seconds long, complete with complex camera movements, detailed settings, and multiple characters expressing emotions.
Data Featured Google responds to IAB Tech Lab Report on Privacy Sandbox Google today issued a response to the IAB Tech Lab's recent "Fit Gap Analysis for Digital Advertising," which assessed the suitability of Google's Privacy Sandbox APIs in replacing third-party cookies.
Search Featured Google updates Search Experiences in EEA with new rich result units Google today announced new search experiences for users in the European Economic Area (EEA), focusing on richer results and improved visibility for publishers and businesses.
Audio Acast and Next Broadcast Media partner on MENA podcast monetisation This collaboration aims to unlock new levels of monetization, efficiency, and brand safety for podcasts within the burgeoning MENA market (Middle East and North Africa).
Audio Audiohook and Sounder announce Episode-Level Contextual Targeting for Podcast Advertising Audiohook, a demand-side platform (DSP) for audio advertising, and Sounder, an AI-powered audio intelligence platform, have partnered to launch episode-level contextual targeting capabilities.
Display AppLovin revenue soars in 2023 AppLovin capped off a successful 2023 with strong financial results and a positive outlook for the future. The company's shareholder letter, released yesterday, highlighted revenue growth of 17% year-over-year to $3.3 billion.
DOOH Featured JCDecaux launches a Global Programmatic DOOH Airport Advertising Offer This new solution allows brands and agencies to run targeted, dynamic, and contextualized advertising campaigns across JCDecaux's network of programmatic-enabled airports.
Retail Walmart eyes Vizio in potential $2 Billion deal, boosting advertising power Walmart is reportedly in talks to acquire smart TV manufacturer Vizio for more than $2 billion, according to a Wall Street Journal report. This move could significantly bolster Walmart's advertising ambitions and grant it control of a sizable chunk of the U.S. television market.
Video YouTube rolls out new features for creators, including free Channel memberships gifting YouTube today announced a number of new features designed to make it easier for creators to create and share content, and to connect with their audiences.
Retail Featured Amazon Ads unveils Persona Builder Amazon Ads last month launched Persona Builder, a new tool enabling advertisers to generate and analyze custom audience personas based on Amazon's first-party data.
Retail Amazon Sponsored Ads unveils Consolidated Invoice Statements Amazon Sponsored Ads this year launched a new feature for advertisers with global accounts: consolidated invoice statements.
Data IAB Tech Lab releases updated TCF Canada and GPP String Specifications for Public Comment Privacy and technology industry group IAB Tech Lab yesterday released updates to the TCF Canada section string and GPP core string specifications for public review and comment.
