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Research shows UK/US retailers embrace agentic commerce opportunities while Amazon remains notable exception, implementing bot restrictions.
by Luis Rijo
Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.
by Luis Rijo
Google admits Biden administration pressure was "unacceptable" and commits to reinstating thousands of YouTube accounts censored for political speech.
by Luis Rijo
Albert Heijn achieved industry-first retail media certification through IAB Europe's new measurement standards programme, marking milestone for European digital advertising transparency and advertiser confidence.
by Luis Rijo
Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.
by Luis Rijo
Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.
by Luis Rijo
Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.
by Luis Rijo
Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.
by Luis Rijo
Research shows UK/US retailers embrace agentic commerce opportunities while Amazon remains notable exception, implementing bot restrictions.
by Luis Rijo
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
Research shows UK/US retailers embrace agentic commerce opportunities while Amazon remains notable exception, implementing bot restrictions.
by Luis Rijo
Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.
by Luis Rijo
Google admits Biden administration pressure was "unacceptable" and commits to reinstating thousands of YouTube accounts censored for political speech.
by Luis Rijo
Albert Heijn achieved industry-first retail media certification through IAB Europe's new measurement standards programme, marking milestone for European digital advertising transparency and advertiser confidence.
by Luis Rijo
Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.
by Luis Rijo
Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.
by Luis Rijo
Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.
by Luis Rijo
Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.
by Luis Rijo