Display Google updates UK Financial Services Verification Policy As of February 2024, Google will implement changes to its UK Financial Services Verification (FSV) policy, the company announced yesterday. These changes are designed to provide greater security and transparency for advertisers who are using Google Ads to promote financial services products.
Data DoubleVerify launches a Global Attention Benchmark Report DoubleVerify (DV) yesterday released its first-ever global attention benchmark report, providing marketers with insights into how effectively ads capture viewer attention across different industries and regions.
Video YouTube to prioritise election news and information from authoritative sources As the 2024 United States election approaches, Google this week announced is taking steps to ensure that its platforms are used responsibly and that voters have access to accurate information.
Data Google settles US Play Store Anti-Trust Lawsuit Google this week announced it reached a settlement with a group of state attorneys general and a federal district court judge who had alleged that the company had violated antitrust laws in its operation of the Google Play Store.
Data Insights from Japan's Sports Fan Base Nielsen Sports' latest Fan Insight Report, released this month, unveils the dynamic landscape of Japanese sports fandom, shedding light on the preferences, trends, and demographics of the nation's avid sports enthusiasts.
Video A new self-service way to buy Reservation Ads on YouTube Google Ads yesterday announced an update that simplifies purchasing reservation ads on YouTube. Now advertisers can plan, buy, and measure ad campaigns across auction and reservation placements, all within Google Ads framework.
Data Google Analytics 4 integration with AdSense now available Google this week made it possible to link your Google Analytics 4 (GA4) properties with AdSense accounts. This integration provides an opportunity for small publishers to gain deeper insights into their ad performance and optimize their revenue strategies.
Data FTC staff report highlights concerns about Generative AI's impact on creative fields The Federal Trade Commission (FTC) this week released a new report detailing key takeaways from an October 2023 public virtual roundtable that examined the impact of generative artificial intelligence (AI) on creative fields.
Video Adverty (In-Play Ads) integrates PubMatic as preferred Private Marketplace partner PubMatic will serve as Adverty's preferred Private Marketplace (PMP) partner on a global scale. This will allow Adverty to tap into PubMatic's extensive network of advertisers and leverage PubMatic's sell-side targeting capabilities.
Search Unveiling Your Competitors' Google Ads Strategy In the dynamic world of marketing, understanding your competitors' strategies is crucial to staying ahead of the curve. While traditional market research methods still hold value, digital tools like the Google Ads Transparency Center have opened up new avenues for gaining competitive insights.
Video YouTube Shorts Ads YouTube Shorts Ads are video or image ads that appear between organic YouTube Shorts videos in the Shorts Feed. Ads on Shorts are immediately swipeable.
Data Salesforce Data Cloud integrations with Google and LinkedIn Salesforce this week announced new integrations between its Data Cloud and Google Display & Video 360 (DV360) and LinkedIn.
Data 10 Books to Make Marketing Great Again Alexandra Rynne, Award-Winning Content Strategy Lead @ LinkedIn Ads, is sharing her top 10 book recommendations for marketers.
Data Apple introduces Contingent Pricing for App Store Subscriptions Developers Can Now Offer Discounted Subscriptions Based on Subscribers' Active Subscriptions.
Video YouTube streamlines CTV Ads with Fewer Breaks and Shorts integration YouTube this week announced it will display fewer ad breaks in CTV and the launch Shorts ads for connected TVs (CTVs).
Display Google Ads ceases purchasing in-app ads through multicall requests in waterfalls Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.
Social Facebook updates Page Insights API, deprecated metrics Facebook is making significant changes to the Page Insights API, including the deprecation of 89 Page Insights metrics, the company announced this week.
Social 50% will abandon or significantly limit their social media interactions by 2025 In a report released this week, Gartner unveiled its key marketing predictions for 2024 and beyond, outlining the challenges and opportunities that marketers will face in this rapidly evolving digital landscape.
Data Chrome new Tracking Protection Chrome this week announced Tracking Protection, a new feature that limits cross-site tracking and marks a significant milestone in the company's plan to phase out third-party cookies by the second half of 2024.
Search Google enhances Last-Minute Shopping experience in Search and Gmail Google is introducing several enhancements to its Search and Gmail platforms to streamline the last-minute shopping experience for both consumers and marketers, the company announced this week.
Data Teads Ad Manager integrates Scope3 Teads this week announced the launch of a tool that measures the carbon emissions associated with digital advertising campaigns. The tool is available in Teads Ad Manager and it is powered by Scope3.
Data YOC integrates ID5 YOC, a technology platform for high-impact advertising, this week announced a partnership with ID5, an identity provider for digital advertising.
Retail Utah to require Online Sellers to display labels on stuffed or filled products Effective January 1, 2024, online retailers in Utah will be required to display law labels on stuffed or filled products, such as pillows, comforters, and mattresses.
Audio Spotify to continue service in Uruguay Spotify this week announced it will continue to operate in Uruguay, despite recent changes to music copyright law. The company made the decision after the Uruguayan government clarified that the new law would not require Spotify to pay additional fees to local rightsholders.
Data Google Analytics 4 to integrate Protected Audience API and enhanced conversions Google Analytics 4, the latest generation of Google's analytics platform, this month announced the upcoming integration of the Chrome Privacy Sandbox's Protected Audience API, enabling marketers to continue reaching their audiences while safeguarding user privacy.
