Social Snap grows in 2021 and has the first profitable quarter Revenue increased 64% to $4.1 billion in 2021, compared to the prior year. This was Snap's first quarter with positive net income: $23 million.
Retail Pinterest revenue grows 20% in Q4, but active users are decreasing Pinterest this week disclosed the financial results for the last quarter of 2021. In Q4 2021, Pinterest saw the global Monthly Active Users (MAUs) decreasing 6%, year over year, to 431 million, but revenue grew 20% to $847 million.
Data Adform’s ID Fusion campaigns register 120% increased net reach Adform this week announced campaigns running on ID Fusion had over 120% increased net reach, 60% reduction in media wastage, and over 3 times an increase in the average conversion rate.
Search Microsoft Bing launches a marketplace for autos Microsoft this week announced the launch of Autos Marketplace in Microsoft Bing, in the US. Microsoft says the Autos Marketplace is a new research assistant for a car.
Data TCF not compliant with Article 6 of the GDPR, Belgian regulator rules The Belgian Data Protection Authority (DPA) this week ruled that Transparency and Consent Framework (TCF) not compliant with Article 6 of the GDPR. IAB Europe fined in €250.000.
Data Amazon to shut down Alexa Internet on May 1, 2022 Amazon last year announced it is shutting down Alexa Internet on May 1, 2022. Alexa.com APIs to be switched off on December 15, 2022.
Retail Pinterest introduces a new augmented reality for home decor Pinterest this week introduced in their apps a new augmented reality (AR) for home decor.
Video Google stops the Linear TV buying in DV360 According to Google DV360’s Linear TV buying capability (Programmatic TV) has been deprecated and campaigns will not serve beyond December 31, 2021.
Audio SiriusXM’s SXM Media integrates the AudioID powered by AdsWizz SiriusXM says AudioID is the future of listener identity as traditional digital identifiers erode.
Video TikTok and Connected TV spend to gain ground in 2022, predicts Merkle The agency Merkle this week stated it predits advertising spend will grow in TikTok and Connected TV this year.
Display Google Ads launches an optimization score for Discovery campaigns Google Ads this week announced it will add recommendations and an optimization score for Discovery campaigns.
Retail Amazon records 30 billion dollars per year in advertising revenue In Q4 2021, Amazon reached 9,716 million USD in advertising revenue, and 31,160 million USD for the full year of 2021.
DOOH JCDecaux DOOH revenue grew 73.8% in Q4 2021 Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021, and by +33.2% in full-year 2021.
Display Microsoft Ads to launch Shopping Campaigns in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela Microsoft this month announced it will launch Shopping Campaigns in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela, by mid-February.
Data Microsoft Ads releases auto-generated remarketing lists globally Microsoft Ads this month announced it is releasing auto-generated remarketing lists globally.
Data Microsoft Ads rolls out automated integration with Google Tag Manager Microsoft Ads this month rolled out the automated integration with Google Tag Manager for all advertisers.
Retail Google releases auto-tagging in Merchant Center free listings Google this week released auto-tagging for free listings in Merchant Center. Auto-tagging enables advertisers to see the free listings in Google Analytics dashboards.
Display Microsoft Ads rolls out portfolio bid strategies globally Microsoft this week announced portfolio bid strategies are now rolled out globally. Portfolio bid strategies use an automated bidding feature that manages bidding across multiple campaigns.
Social Reddit Ads introduces Carrier targeting and updates Device targeting Reddit this week introduced Carrier Targeting in Reddit Ads and updated the Device targeting options.
Search Google revamps Google Partners program, but requirements remain the same Main updates are a new Google Partners directory, to be launched in February, and a higher incentive for new ad accounts, starting in $500 (up from $100).
Retail Instacart launches new display ads and brand pages Brand pages and display ads are available in the Instacart Ads self-service portal, Instacart Ads Manager.
Search Apple integrates custom product pages with Apple Search Ads The integration enables advertisers to create ad variations based on custom product pages in App Store Connect.
Display Google to move Shopping and Local campaigns to Performance Max Google this week announced that all Smart Shopping and Local campaigns in Google Ads will move to Performance Max, from July through September.
Search Google extends identity verification policy in Google Ads to 51 new countries Google this week extended the identity verification policy in Google Ads to additional 51 countries.
Video IAS launches a CTV dashboard Integral Ad Science (IAS) this month launched a CTV dashboard where advertisers can see live data for real-time insights and reporting on all CTV campaigns.
