The Trade Desk updates its trading platform

Solimar it's the new trading platform of The Trading Desk.

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YouTube Unlisted videos uploaded before 2017 to become Private

Unlisted videos are often used for YouTube ads.

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Adevinta acquires eBay Classifieds Group

Adevinta now owns eBay Kleinanzeigen and Mobile.de in Germany.

Google relaxes ‘Insufficient payment information’ policy in Merchant Center

Google yesterday announced that will no longer require merchants to provide their accepted payment methods on their website to customers before the checkout process.

AdsWizz launches a new attribution solution in AudioMatic and AudioServe

AdsWizz this month announced the launch of a new attribution solution in AudioMatic and AudioServe. With the new attribution solution, advertisers can track conversions such as app downloads, website visits, sign-ups, add to cart and purchase confirmations. AudioMatic is AdsWizz’s audio and podcast planning and buying platform for advertisers.

The Trade Desk launches operations in India

The Trade Desk this month announced it has launched operations in India. TTD hired Tejinder Gill as India General Manager. “While Indian consumers are spending 70 percent of their time on the open internet, almost 80 percent of India’s digital ad revenue still goes to the big tech platforms,

TikTok introduces Brand Lift Studies

TikTok this month introduced Brand Lift Studies (BLS) in TikTok Ads. Advertisers can now have data to understand and measure the impact of their campaigns. TikTok BLS questionnaires show in-feed, with music and motion graphics. In the announcement, TikTok said it has integrated Kantar as the third-party verification measurement partner

Germany starts antitrust investigation against Apple

Bundeskartellamt, Germany’s Federal Antitrust Office, this month announced an antitrust investigation against Apple. Bundeskartellamt is evaluating Apple’s new restrictions on ad tracking, and the pre-installation of Apple’s own applications. Bundeskartellamt said it is also evaluating the 30 percent commission rate in Apple’s App Store. “We will

TikTok integrates Moat in TikTok ads platform

TikTok today announced a partnership with Oracle, with an integration of Oracle Moat Analytics through the TikTok ads platform. TikTok wants that brands are confident about their ad investment on TikTok. “TikTok is changing the game for short-form mobile content, and Oracle Moat is proud to be the first measurement

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$34 billion spent in-app in Q2 2021

App Annie today revealed that spend in-app continues to grow. Consumers spent $34 billion on apps in Q2 2021 surpassing the previous record held in Q1. Categories including sports and travel saw significant growth, indicating that sectors hurt most by the pandemic are on the verge of a strong recovery

Google to accept ads for virtual slot-machine games, online casinos, and online poker in Germany

Glücksspielstaatsvertrag will regulate the gambling industry in Germany.

Is FLoC doomed to fail?

FLoC is Google’s alternative for interest-based targeting, when third-party cookies are phased out in Chrome.

Gooogle adds 11 new countries in the advertiser verification program

Google said last year that expects the advertiser verification process will take a few years to complete, with a globally expansion.

Google now allows combination of bumper ads and skippable in-stream for YouTube reach

6-second bumper ads are now allowed in YouTube reach campaigns.

Ads Creative Studio: Google to launch a unified home for creative tools

Ads Creative Studio initially to be available in beta to Display & Video 360 customers, and to select YouTube Ads customers.

Google to retire Lightbox creatives in DV360

Lightbox creatives were limited to Google exchange.

Google introduces specific YouTube masthead content requirements

Prescription drug terms, gambling, elections and political content, and alcohol are now forbidden content categories in YouTube masthead ads.

Google sunsets fixed-sized link units in AdSense

Link Ads displayed a list of topics relevant to the content of the page. Google only paid for clicks on the final ads.

Google now accepts WebP image format in Merchant Center

Google developed WebP, an image format initially released in 2010.

Google changes Inaccurate Availability policy in Merchant Center, starting in September

Merchant Center is a program where merchants share in real time the details of their products, so then they can use this information on Google Ads products.

PRAM: Delayed plan to phase out support for third-party cookies provides additional time for testing and collaboration

PRAM points out that the clock is still ticking.

Streaming usage is now 26% of all time spent on TV in the US

Nielsen this month revealed that streaming usage, in the US, across all television homes has climbed to 26% of all time spent on TV.

Microsoft to introduce Android apps in a new Microsoft Store

Microsoft redesigned Microsoft Store, and the new Windows 11 will have Android apps in the Microsoft Store.

Brave launches Brave Search with an independent index

Brave Browser has 32 million monthly active users.

Google's new plan to phase out support for third-party cookies

New date for the end of third-party cookies in Chrome: late 2023.