Audio Blackstone Publishing launches Blackstone Unlimited with a collection of over 6,500 audiobook titles With an expansive collection of over 6,500 audiobook titles, Blackstone Unlimited provides instant access, no restrictions, and a diverse selection of genres and authors, all at a fixed flat rate.
Video Australian Lamb's "The Generation Gap" Ad Sparks Buzz Australian Lamb's latest ad, The Generation Gap, has taken the internet by storm, generating a whirlwind of reactions and sparking a conversation about generational divides.
Retail Manufacturer Part Numbers (MPNs): Essential Identifiers for Product Management Manufacturer Part Number (MPN) is a unique identifier assigned by manufacturers to distinguish specific products.
Audio Audacy's Chapter 11 Filing: A New Beginning for the Audio Giant Audacy, the second-largest radio broadcaster in the United States, filed for Chapter 11 bankruptcy protection on January 7, 2024. This move was a decision to restructure the company's balance sheet and emerge as a stronger, more financially sound entity.
Data Artefact and Treasure Data partner to enable brands to deliver personalized customer experiences Artefact and the customer data platform (CDP) provider Treasure Data have announced a new partnership to help brands deliver personalized customer experiences and generate more business value from their marketing campaigns.
Retail Walmart's Baby Days savings event starts February 15 Walmart's biggest Baby Days savings event of the year starts on February 15th, and it's time to start prepping your listings, Walmart yesterday announced.
Retail Microsoft unveils new Generative AI and Data Solutions for Retailers Microsoft today announced the introduction of new generative AI and data solutions that can help retailers create more personalized shopping experiences, empower store associates, and unlock insights from their data.
Data TikTok expands Measurement Partner Program with Cross-Channel and Lift specialties In a move to enhance marketing effectiveness, TikTok has introduced two new partner specialties – Cross-Channel and Lift – under its Measurement Badge category.
Social TikTok: skippable ads can be just as effective as non-skippable ads Skippable ads can be just as effective as non-skippable ads, if not more so, shows a recent study conducted by IPG's MAGNA Media Trials in collaboration with TikTok.
Video Amazon aggressively restructures entertainment divisions, laying off hundreds Amazon this week announced layoffs across its Prime Video, MGM Studios, and Twitch units. The company is reportedly cutting hundreds of jobs, reflecting a strategic shift in focus and resource allocation.
Audio Google to phase out underutilized features in Google Assistant According to Google, these adjustments will prioritize core features that are most frequently used and invest in their underlying technology to provide a more consistent and intuitive experience across devices.
Data LinkedIn Revenue Attribution Report The Revenue Attribution Report is a comprehensive tool that allows marketers to seamlessly connect their Customer Relationship Management (CRM) data with their LinkedIn ad activities.
Audio FOX News Audio’s The Will Cain Show Goes Live on FOX News Digital FOX News Audio’s popular podcast, The Will Cain Show, is expanding its reach with a live video component. Starting January 15th, the show will air live with video on FOXNews.com every Monday through Thursday at 12 PM/ET.
Search Microsoft Advertising to deprecate Hotel Center Subaccounts Microsoft Advertising yesterday announced a change in how hotel advertisers can manage their campaigns. Starting February 6, 2024, Hotel Center subaccounts will no longer be available. Instead, hotel advertisers will need to use the new Lodging campaigns feature.
Retail Amazon expands Buy with Prime integration to Salesforce Commerce Cloud Amazon yesterday announced the expansion of its Buy with Prime integration to Salesforce Commerce Cloud, a cloud-based commerce platform that powers e-commerce stores for businesses of all sizes.
Search Google enhances First Aid Information access on YouTube Search YouTube yesterday announced it is making it easier to find first aid information on the platform. Google has introduced "first aid information shelves" that will be pinned to the top of search results for a variety of acute health topics.
Video FreeWheel and MediaScience reveals How to Optimize Ad Pods for Optimal Viewer Experience FreeWheel yesterday released new findings from its Viewer Experience Lab initiative, providing valuable insights for publishers and advertisers on how to optimize ad pods to enhance the viewing experience and boost brand impact.
Video Tennis Australia taps Magnite for Programmatic Advertising Under the partnership, Tennis Australia will leverage Demand Manager, Magnite's header bidding wrapper services solution, to monetize its display and mobile inventory programmatically for the first time.
Video Echo is now streaming on Disney+ and Hulu Marvel Studios last month unveiled a thrilling trailer for its upcoming original series, 'Echo', which premiered yesterday, exclusively on Disney+ and Hulu.
Social TikTok restricts hashtag data in Creative Center TikTok this month restricted the search functionality for hashtags within its Creative Center, a tool designed to help marketers discover and utilize trending topics on the platform.
Display The Privacy Sandbox: Reimagining Advertising Without Compromising Privacy By adopting the 5 privacy-focused APIs from the Privacy Sandbox, marketing professionals can adapt to the changing landscape of digital advertising and continue to deliver effective campaigns that respect user privacy.
Data A Practical Guide for Marketing Professionals Navigating the Third-Party Cookie Phaseout The long-awaited phaseout of third-party cookies is finally upon us. Google Chrome, the world's most popular browser, disabled third-party cookies for 1% of users, and will gradually expand this to all users in Q3 2024.
Video Experience Doja Cat's Concert in VR: A Marketing Opportunity for Meta and Artist Meta has partnered with Doja Cat and The Diamond Bros to bring fans an immersive virtual reality (VR) concert experience, Doja Cat: The Scarlet Tour in VR.
Video Google updates Sensitive Events policy Under the updated policy, a "Sensitive Event" is defined as an unforeseen event or development that poses a significant risk to Google's ability to provide high-quality, relevant information and ground truth.
Video Google Expands Casting Capabilities to More Devices and Apps, including TikTok Google yesterday announced it is expanding its casting capabilities to more apps and devices. This includes bringing casting to TikTok, as well as adding Chromecast built-in to the 2024 LG TV series and LG Hospitality and Healthcare devices.
