Search Google unveils Best Practices for high-quality leads in Performance Max Campaigns Lead generation remains a crucial focus for many advertisers, and Google Ads has responded with guidance on optimizing Performance Max campaigns for attracting high-quality leads.
Search Google defends Performance Max transparency: "Black Box" Misconception Addressed Google Ads this month addressed concerns regarding the transparency of their Performance Max campaigns, a recently launched campaign type designed for cross-channel advertising.
Search Google's Performance Max gets a Gemini Boost Google Ads yesterday announced the integration of its advanced AI model, Gemini, into Performance Max campaigns. This move aims to simplify creative asset creation, enhance their quality, and ultimately drive better campaign performance for advertisers.
Social Featured Reddit (RDDT) files for an IPO Reddit, the self-proclaimed community of communities, announced yesterday the filing of a registration statement with the SEC for a proposed initial public offering (IPO) of its Class A common stock.
Data Google and Reddit deepen partnership for enhanced Search and AI Integration Google and Reddit announced today an expansion of their existing partnership, focusing on integrating AI-powered features and improving content accessibility across both platforms.
Data Featured Google Analytics streamlines reporting with updated Advertising Section Google today announced a series of updates to the Advertising section in Google Analytics, aiming to simplify reporting for both advertisers and publishers.
Data Comscore expands Cross-Platform audience measurement to local level with CCR Local Comscore today announced an expansion of its Comscore Campaign Ratings (CCR) solution, now encompassing the top 100 local markets in the US.
Video Featured ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players.
Audio Audacy emerges from Chapter 11 with debt restructuring approved by court Audacy yesterday announced the United States Bankruptcy Court for the Southern District of Texas has approved the Company's Plan of Reorganization.
Video Google introduces top earning content by format in YouTube Analytics YouTube has updated its YouTube Analytics revenue to include a new feature that shows creators their top-earning videos by format. This includes Shorts, VOD (video on demand), and live streams.
Video Featured Fubo sues Disney, Fox, Warner Bros. Discovery over Antitrust concerns, citing Sports Streaming Cartel FuboTV, a sports-first live TV streaming platform, has filed an antitrust lawsuit against The Walt Disney Company, FOX Corp., Warner Bros. Discovery, Inc. and their affiliates.
Video OpenRTB Specification introduces Provisional Attributes to streamline innovation The Programmatic Supply Chain Working Group (PSCWG) yesterday announced the introduction of Provisional Attributes within the OpenRTB Specification, aiming to streamline the adoption of new features and attributes within the programmatic ecosystem.
Data Google Identity services to transition to privacy-focused Sign-in with FedCM Facing the phase-out of third-party cookies in Chrome due to privacy concerns, Google Identity Services (GIS) will transition to a new sign-in method called Federated Credential Management (FedCM).
Data Salesforce unveils new Marketing Cloud edition for Small Businesses, offers free data access Salesforce today announced Marketing Cloud Growth, a new edition aimed at helping small businesses leverage AI and data for efficient growth. This edition integrates marketing automation with sales, service, and commerce on the company's Einstein 1 platform.
Data Adobe unveils Conversational AI for PDFs with AI Assistant in Reader and Acrobat Adobe today introduced AI Assistant, a new generative AI-powered tool within Reader and Acrobat software. This beta feature promises to unlock new levels of document intelligence by facilitating conversation-based information retrieval and content creation.
DOOH Eyeota and Vistar Media partner for precision targeting in global DOOH campaigns Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.
Video Featured Nielsen data crowns YouTube #1 streaming service in US for 12 months Nielsen confirmed YouTube as the leading streaming platform in the United States for watch time, holding the position for a full year.
Search Featured Google adds structured data support for Product Variants Google Search & Shopping today announced expanded support for product variants in structured data. This update empowers merchants to showcase diverse product variations (size, color, etc.) directly in search results, potentially attracting more clicks and improving user experience.
Video Featured Walmart to acquire VIZIO in $2.3 billion deal to expand advertising reach Walmart and VIZIO today announced a definitive agreement for Walmart to acquire VIZIO for $11.50 per share in cash, valuing the company at approximately $2.3 billion.
Display Apple iPhone reigns supreme in mobile device market share Pixalate today released its Q4 2023 Mobile Device Global Market Share Report, analyzing mobile device usage across key regions. The report reveals Apple iPhone's continued dominance in most areas, but also highlights regional differences.
Retail Google requires transparency for AI-Generated images in Merchant Center Google Merchant Center has implemented new requirements for merchants using AI-generated images in their product listings. These requirements aim to increase transparency and ensure responsible use of technology.
Data WhatsApp to launch dedicated helpline with Misinformation Combat Alliance (MCA) to curb AI-Generated misinformation Meta, in collaboration with the Misinformation Combat Alliance (MCA), announced the launch of a dedicated fact-checking helpline on WhatsApp to combat the spread of AI-generated misinformation, also known as "deepfakes".
Video Streaming surges in Poland as Traditional TV holds steady Polish viewers are increasingly turning to streaming services, with streaming viewership jumping 8% in January 2024 compared to December 2023, according to the latest Nielsen Gauge™ report.
Video Streaming services see slight dip in viewing share in Mexico Streaming services accounted for 22.8% of total TV viewing time in Mexico in January 2024, according to the latest Nielsen IBOPE Gauge™ report. This represents a slight decrease of 1.2 share points from December 2023.
Video Featured Majority of Influencers caught hiding ads, risking action from EU authorities A recent investigation by the European Commission and national consumer protection authorities revealed a widespread failure by influencers to disclose paid content.
