Two-thirds of the Americans willing to see more ads if it means a lower subscription cost for OTT Two-thirds of the Americans are willing to see more ads if it means a lower subscription cost for OTT.
Carrefour introduces ads in their websites and apps in 9 countries Carrefour to have retail ads in France, Spain, Italy, Belgium, Poland, Romania, Brazil, Argentina, and Taiwan.
Display Google opens Performance Max beta to more advertisers Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.
Google rolls out ad customizers globally in Google Ads Ad customizers can have 4 data types: Text, Price, Number, or Percent.
Search Google to revamp Insights page in Google Ads in the coming months Insights are only available at account level, and are updated daily.
Target ROAS bidding available to Video action campaigns and Discovery ads Advertisers now able to advertisers to target return on ad spend in Video action campaigns and Discovery ads.
Search Google rolls out images in Search Ads globally Image in search ads were introduced last year, in July. Now is rolling out the feature globally.
Google opens Customer Match for more advertisers in Google Ads Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.
Twitter launches perks for a monthly price of $3.49 CAD or $4.49 AUD Twitter users will have to pay to be able to preview and revise a tweet before it goes live. Initially it's available only in iOS.
DOOH OAAA releases OpenDirect 1.5.1 OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.
Google launches Manual Experiments, a new test tool in Google Ad Manager Manual experiments enables publishers to run an experiment on a percentage of the network’s traffic based on a selected criteria.
Data Europe debuts a European Digital Identity (eID) framework Europe expects that by 2030, 80% of citizens will use an eID solution.
Display Google renames AdMob's rewarded ads report to user activity report AdMob is Google's program for app publishers that want to monetize their apps with ads. AdMob was acquired by Google in 2009.
Search Google to accept gambling ads targeting Ethiopia, Ghana, or Tanzania Google will allow gambling ads only from licensed entities from these countries.
Social Salesforce CDP now connected with Snapchat Ads Salesforce this week announced that it has connected its CDP with Snapchat.
Display Google to allow cryptocurrency ads in the United States, starting on August 3 ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.
Data Google follows Apple restricting access to the advertising identifiers in Android devices Google says advertisers will receive a string of zeros in place of the identifier, when a user opts out of interest-based advertising or ads personalization.
Video Magnite starts monetizing Rakuten TV inventory in Europe Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.
Google introduces a new Consent Initialization trigger in Tag Manager Consent Initialization is a new Tag Manager trigger type that enables tags requiring user consent choice to fire before all other tags.
Social IAB Europe and TikTok release a Guide to Creator Marketing Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020.
Data Amazon to launch an id solution based on Amazon accounts - Digiday Amazon ID to work via Amazon DSP and via Amazon Publisher Services (APS).
Data Adform and Smart to support Lotame Panorama ID Lotame Panorama ID is one identity solution for a cookieless environment.
Merchant Center policy update: Google now requires good shopping experiences Google this month updated the Shopping Policy in Merchant Center. Google introduced the “Website needs improvement” policy.
Audio Apple to launch paid podcasts in June Apple podcasts will have free, freemium and paid podcasts, starting next month.
Social LinkedIn launches Event Ads LinkedIn Events were launched in October 2019. Event Ads enables advertisers to promote events in the LinkedIn.
