Video YouTube content creators outside the U.S. to start paying taxes in the U.S. Google this month asked YouTube content creators to submit their tax information in AdSense. Content creators may have to pay 30% in taxes over the revenue generated in the U.S.
Social Hashtag #TikTokMadeMeBuyIt reaches more than 1 billion views TikTok this month presented best practices for retailers. The hashtag #TikTokMadeMeBuyIt has now more than 1 billion views.
Google introduces custom notifications and insights in Google Ads mobile app Google Ads mobile app is available for iOS, iPad, and Android. The app enable advertisers to monitor performance, do quick changes, create and edit ads.
Data Jellyfish acquires 5 companies Jellyfish acquire companies expert in Amazon Marketplace, creative technology, content, e-commerce, and in consultancy.
Audio iHeartMedia starts reporting podcasting business separately iHeartMedia was divided in 2: iHeartMedia Digital Audio Group and iHeartMedia Digital Audio Group.
Display AdPushup launches Header Bidding Analytics and Hyper Optimizer Header Bidding Analytics enables publishers to see real-time auction data for better decision-making.
Video discovery+ surpasses 11 million subscribers in one month discovery+ was launched last month in the US and Europe.
Audio Podimo raises 11,2 million Euros Podimo is a podcast and short-form audio platform, available in Germany, for 4,99 euros a month.
RTB House to acquire a content marketing platform RTB House yesterday announced that it will acquire WhitePress, a content marketing platform.
Audio Spotify launches an audio advertising marketplace Spotify Audience Network is Spotify's audio marketplace.
Audio Spotify introduces a beta for podcast ad-buying in Spotify Ad Studio The new beta is available in the U.S. only.
Google integrates Nielsen’s Digital Ad Ratings in Google Ad Manager for OTT inventory Nielsen Digital Ad Ratings only report U.S. data for desktop, mobile web, apps and OTT devices.
Display The New York Times records a 26.7% drop in advertising revenue But the digital-only subscription revenues offset the lower advertising revenues.
Video Magnite to acquire SpotX Magnite will pay RTL Group $560 million in cash and 14 million shares of Magnite stock.
Search Google Ads to phase out support for broad match modifier Starting mid-February, both phrase match and broad match modifier keywords will begin to transition to a new matching behavior: the new phrase match.
Video Google Ads introduces Engaged-view Conversions as standard attribution for all video campaigns Engaged-view conversions are now the standard attribution for all video campaigns in Google Ads.
Search Google launches cross-account bid strategies in Google Ads Cross-account bid strategies enable advertisers to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level.
Social Snap reaches a revenue of $911 million in Q4 2020 Revenue increased 62% to $911 million in Q4 2020, compared to the prior year.
Audio Amazon Music launches podcasts in Canada Amazon this month announced the launch of podcasts in Amazon Music, in Canada.
Retail Walmart now selling ads in DOOH screens, digital retail ads, and offering data integrations Walmart Connect is the new media business from Walmart. Walmart Connect is selling DOOH ad spaces in Walmart stores, digital ads in Walmart.com, and first-party data to DSPs like The Trade Desk.
Data Google achieves 95% of the conversions per dollar spent using FLoC Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.
Data What is Gnatcatcher? Gnatcatcher is Privacy Sandbox technology that wants to protect the IP addresses, personal identifiers according to the European GDPR.
Retail Amazon creates a badge for sustainable products To receive the badge, a product needs to have one or more sustainability certification.
