Display Display & Video 360 API receives update, enhances programmability and targeting capabilities Google yesterday announced an update to the Display & Video 360 API, introducing new features and enhancements that aim to streamline programmatic workflows and expand targeting options for advertisers.
Display Taboola sees rapid adoption of its new Maximize Conversions bidding Taboola yesterday announced the rapid adoption of its performance advertising-focused bidding technology, Maximize Conversions. Since its launch just three months ago, Maximize Conversions has already been adopted by half of Taboola's advertisers.
Social Reddit eyes IPO Valuation of at least $5B Social media Reddit is reportedly eyeing a valuation of at least $5 billion in its upcoming initial public offering (IPO), according to a Bloomberg report.
Data Data Privacy Day The purpose of Data Privacy Day is to raise awareness about the importance of data privacy and to promote best practices for protecting personal information.
Search Sensitive Events in Google's Advertising Landscape A Sensitive Event is defined as an unforeseen or unexpected situation that poses a significant risk to Google's ability to provide high-quality, relevant information while reducing insensitive or exploitative content in prominent and monetized features.
Social Featured Understanding TikTok Ads Manager Billing Methods TikTok Ads Manager offers a range of bidding methods to help businesses achieve their marketing goals. The choice of bidding method depends on your specific objectives, targeting strategy, and budget.
Data Data Protection Authorities not effectively enforcing GDPR, study finds 74% of data protection professionals believe that data protection authorities (DPAs) would find "relevant violations" if they conducted an on-site investigation at an average company handling user data.
Data Google temporarily allows Private Aggregation Debug Mode Google has announced that it will temporarily allow the Private Aggregation Debug Mode for browsers in Mode B during Chrome-facilitated testing.
Search Samsung to integrate Baidu's Ernie AI Model into Galaxy S24 Series Samsung Electronics is teaming up with Baidu to integrate the Chinese internet giant's large language model (LLM) into its latest flagship 5G device, the Galaxy S24 series, in China.
Social Alternatives to X followers objective campaigns On August 10, 2023, X announced that it would be discontinuing the Follower Objective ad unit, which was the only ad unit that allowed advertisers to target new followers.
Video Fubo invests in Bare Knuckle Fighting Championship, the world’s fastest-growing combat sports Fubo today announced a minority investment in Bare Knuckle Fighting Championship (BKFC), the world’s fastest-growing combat sports. The investment was revealed today and includes Fubo Co-founder and CEO David Gandler joining BKFC’s board of directors.
Data Data Validation in Google Analytics By identifying and addressing any data discrepancies, you can gain valuable insights into your website traffic and make informed decisions about your marketing strategies.
Video Tabletop Role-Playing Games are a booming trend on YouTube According to Google, there were over 300M views of videos related to the topic of tabletop roleplaying games in 2023.
Retail Walmart fulfillment services reduces oversize item fees Walmart Fulfillment Services (WFS) today announced a reduction in the additional fulfillment fee for standard items with oversize dimensions. As of January 25, 2024, the fee will be $20, down from $28.
DOOH DOOH now accounts for nearly one-third of JCDecaux's Total Revenue Digital Out of Home (DOOH) revenue reached a record €1,020.0 million, representing 35.3% of total revenue.
Data Apple updates App Store Review Guidelines in order to comply with the DMA Apple is making major changes to its iOS, Safari, and App Store policies in order to comply with the Digital Markets Act (DMA), a new law in the European Union that is designed to promote competition in the tech industry.
Audio Acast Podcast Ads deliver €7 Million to Irish Podcasters Acast today announced that its podcast ad sales in the Irish market have generated over €7 million in revenue for podcast creators since launching locally in 2019.
Display DV360 rebrands OBA compliance setting to Ad badging, transparency, and reporting These changes include a rebranding of the OBA compliance setting to Ad badging, transparency, and reporting, as well as the expansion of Google's About this Ad feature to all ad formats.
Audio Triton Digital Releases December 2023 Canada Podcast Ranker Triton Digital® yesterday announced the release of the latest Canada Podcast Ranker. The ranking is based on Triton’s Podcast Metrics measurement service and covers the reporting period of December 4, 2023 – December 31, 2023.
Display Google News Showcase launches in Bulgaria Google today announced the launch of its curated online news experience and licensing program, Google News Showcase, in Bulgaria.
Data Nielsen to continue measuring FOX Networks across Broadcast, Cable and Streaming Nielsen and Fox yesterday announced a multi-year renewal agreement. This agreement expands Nielsen's involvement with FOX, ensuring that the company will continue to measure all FOX properties across broadcast, cable, and free streaming.
Social LinkedIn to discontinue Lookalike Audiences LinkedIn this month announced that it will be discontinuing its lookalike audience targeting option on February 29, 2024. This means that marketers can no longer create new lookalike audiences or edit existing ones.
Social LinkedIn Predictive Audiences These audiences are generated based on your existing data sources, such as contact lists, Lead Gen Forms, or conversions, and identify individuals who share similar characteristics and behaviors with your most valuable customers.
Social LinkedIn Audience Expansion Audience Expansion is a LinkedIn tool enabling advertisers to reach a wider audience by targeting individuals who share similar interests and characteristics as their existing target audience.
Search Featured Google fully introduces Gemini in Google Ads, in the US and UK Gemini is currently available to English language advertisers in the U.S. and U.K., and will be rolled out to other English language advertisers in the coming weeks.
