Video Google to add controls in Ad Settings for gambling and alcohol ads The new controls in Ad Settings, for gambling and alcohol ads, enables users to see fewer gambling and alcohol ads.
Display Google launches Story Ads for AMP Web Stories Web Stories are visible in Google search, Google images, Google Discover, and in the Google App.
Video Google introduces Connected TV apps in the app targeting of DV360 Before, advertisers needed to create a channel list with connected TV-specific app IDs. Now the workflow is similar to mobile apps.
Audio Google integrates Soundcast in DV360 Soundcast is a leading audio SSP in France, with audio inventory from Le Figaro, L'Equipe, Les Indés radios, RTL, and Virgin.
Retail Amazon launches Sponsored Display audiences in the United States Sponsored Display audiences enable advertisers to target Amazon's first-party audiences with Sponsored Display ads.
Video HBO to move out of Amazon Channels to gain a direct relationship with users A direct relationship to users potentially means exclusive inventory and data for Xandr.
Display PubMatic files for an IPO in Nasdaq with the ticker symbol PUBM PubMatic was founded 14 years ago and is currently processing 134 billion ad impressions daily.
Retail eMarketer sees an "astronomical growth" this year in online grocery sales There were 131 million digital grocery buyers in the US this year.
Data Google introduces a self-service account linking to Ads Data Hub for Google Ads, CM, and DV360 Google says over 200 brands, agencies, and measurement partners use Ads Data Hub to analyze campaign data.
Video LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.
Search Google introduces auction insights into Google Ads' Report Editor The auction insights report enables advertisers to compare performance with other advertisers who are participating in the same auctions.
Social Socialbakers launches conversational AI chatbots Conversational AI chatbots enable agents to focus on more complex, and personalized conversations.
Data Experian buys Tapad for $280 million in cash Tapad's forecasted revenue was $50 million for 2020. Tapad has a graph that includes includes digital ad IDs, clustered at the individual and/or household level.
Display Google expands Nielsen mobile digital ad ratings (mDAR) measurement to more countries Nielsen mobile digital ad ratings enables advertisers to measure ads served to tablets/smartphones via native app-store applications.
Display Magnite launches Demand Manager Mobile, a unified auction for mobile apps Demand Manager Mobile was build on the open-source Prebid SDK.
DOOH IAB Europe releases a guide for programmatic Out Of Home (OOH) advertising Programmatic DOOH is flexible, and real-time, enabling advertisers to do hyper local targeting.
Retail Amazon launches Amazon DSP in the Netherlands With Amazon DSP, advertisers are able to programmatically buy display and video ads both on and off Amazon.
Video Amazon DSP introduces a beta for Fire TV ads Fire TV ads are sponsored tiles that appear on the Fire TV home screen.
Display MediaMath partners with Spaceback to bring social ads into programmatic Spaceback Social Display formats are similar to Instagram, Facebook, Pinterest, Twitter, and LinkedIn ads.
Retail Criteo's revenue drops 11% in Q3 2020 Criteo is transforming its business into a Commerce Media Platform. The new solutions grew 43% year-over-year, and Retail Media grew close to 60% year-over-year.
Display Google AdSense to show Vignette Ads on desktop Vignette Ads to show on screens wider than 1000px.
Video Amazon rolls out worldwide Prime Video signals in Audience Builder Prime Video signals in Audience Builder helps advertisers to drive brand engagement from audiences streaming different movies or TV series.
Retail Amazon DSP introduces video completion targeting Completion Rate is the percentage of video impressions that played to completion.
Retail Amazon introduces Deal Dimensions in reporting Amazon this month introduced Deal Dimensions in the reporting of Amazon DSP.
