Video

Ad-supported streaming continues to gain momentum in Indonesia

The findings underscore the rising popularity of ad-supported streaming in Indonesia, revealing that 69% of TV viewers in the country engage in ad-supported streaming.

Display

Google updates Political Content Policy for Taiwan

Effective December 2023, Google will update its Political Content policy to include restrictions in Taiwan. The policy update will prohibit ads featuring political parties, current elected officeholders, or candidates for certain elected offices on Google platforms in Taiwan.

Retail

Google Merchant Center to sunset first-click, linear, time-decay, and position-based attribution models

Google has announced that it will be sunsetting first-click, linear, time-decay, and position-based attribution models in Merchant Center conversion tracking.

Social

Blending Organic and Paid Content on LinkedIn

A recent blog post by Michael Rossini, Associate Director of Paid Media & Performance Marketing at National University, highlights the power of blending organic and paid content on LinkedIn to effectively engage prospective students and drive enrollment.

DOOH

JCDecaux and Grupo Publigrafik merge to become the most diversified Outdoor Advertising Platform in Central America

JCDecaux Top Media and Grupo Publigrafik's outdoor advertising branch in Central America today announced a merger to create the most diversified outdoor advertising platform in terms of geographies and products as well as services.

Audio

Meta unveils Audiobox, an AI text-to-audio generator

Audiobox significantly expands the capabilities of generative AI for audio, enabling users to create custom audio content with greater ease and control.

Video

FreeWheel and OrkaTV partner to enhance FAST channel advertising for marketers

FreeWheel and OrkaTV today announced a new partnership to provide marketers with enhanced access to and targeting capabilities within the growing free-ad supported streaming television (FAST) sector.

Search

Comscore unveils Generative AI Search measurement capabilities

Comscore today announced the launch of its new Generative AI (artificial intelligence) search measurement capabilities.

Audio

Nielsen study uncovers Consumer Ad Avoidance trends

A Nielsen study, released today, revealed the majority of consumers are actively avoiding ads across various media platforms, including podcasts, streaming services, and live TV.

Search

Google updates Search Quality Rater Guidelines to enhance user experience

Google has announced an update to its Search Quality Rater Guidelines, effective November 16, 2023. The updated guidelines aim to simplify the evaluation process for search raters and provide clearer guidance for assessing the quality of web pages.

DOOH

JCDecaux renews and extends its advertising concession with Madrid Metro for 10 years

JCDecaux SE (Euronext Paris: DEC) last month announced that it has renewed and extended its advertising concession with Madrid Metro for 10 years. The new contract will see JCDecaux install more than 460 new digital screens, making it the most digitised JCDecaux-marketed metro in Europe.

DOOH

Hivestack Curate

Hivestack, the independent programmatic digital out of home ad tech company, this month announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals.

Display

Google Ads: Performance Max vs Demand Gen

Performance Max and Demand Gen are both Google Ads campaign types that can be used to reach potential customers across Google's network. However, they have different goals and target different stages of the customer journey.

Display

Google Ads API now supports Search Themes Beta for Performance Max Campaigns

Google today announced that Performance Max campaign search themes beta is now available through the Google Ads API, allowing advertisers to provide Google AI with inputs.

Display

Google to restrict available targetings on financial ads

Google today announced an update to its Personalized Ads Policy restricting targeting of certain sensitive interest categories for ads related to consumer financial products and services. This change is effective February 28, 2024.

Social

LinkedIn to introduce retargeting and LAN distribution on Document Ads

LinkedIn yesterday announced several new advertiser audience capabilities that will help B2B marketers drive and track conversions more effectively. These new capabilities include:

Social

The Power of Sound in TikTok Ads

Sound is an essential element of TikTok, and it plays a crucial role in the effectiveness of TikTok ads. Here are some of the key reasons why sound is so important for advertisers on TikTok.

Social

TikTok introduces Badged Agency Partners

TikTok this month announced the launch of a new category in its Marketing Partners Program: the Agency category. This category recognizes media agencies around the world with proven expertise in TikTok marketing.

Data

Google introduces comparison toggles in GA4

Google today announce the introduction of a new toggle next to the comparison at the top of each report. The toggle enables advertisers to quickly turn on and off the selected comparisons as they look at their reports.

Retail

Amazon's Black Friday and Cyber Monday sales were the biggest ever

Amazon (NASDAQ: AMZN) today announced its record-breaking Black Friday and Cyber Monday holiday shopping event, spanning November 17 through November 27, was the biggest ever compared to the same 11-day period in previous years.

Display

Taboola renews with NBCU News Group

Taboola today announced a new five-year deal with NBCUniversal News Group, a news organization in the U.S. that reaches seven in 10 American adults each month.

Audio

Apple reveals the Most Popular Podcasts of 2023 in the US

Apple today announced the most popular podcasts of 2023, highlighting the top shows that captured the attention of listeners in the US.

Data

Microsoft Monetize launches Monetize Insights

Monetize Insights is designed to help publishers maximize their monetization revenue by providing them with easy-to-access data and insights into their inventory performance.

Retail

Shopify Merchants drive record-high $9.3 billion in Black Friday-Cyber Monday sales

Shopify merchants reached a record of $9.3 billion in sales* over Black Friday-Cyber Monday (BFCM) weekend — a 24% increase from last year.

Data

Google Analytics improves data sampling

Google Analytics this week announced it has made improvements to data sampling and the (other) row in reports and explorations. These improvements will provide users with more accurate results and reduce the likelihood of seeing the (other) row or data sampling.