Data

Comscore and Nexstar partner on Cross-Platform Audience Measurement

Under the terms of the agreement, Comscore will provide Nexstar with measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses.

Search

Google Ads to Restrict Plumbing Ads in the Netherlands

Google has announced an update to its other restricted businesses policy that will restrict plumbing ads in the Netherlands. This policy update will take effect on February 22, 2024.

Social

Facebook releases Graph API v19.0 and Marketing API v19.0

Meta today released Facebook Graph API v19.0 and Marketing API v19.0, bringing a number of new features and deprecations.

Data

Google Chrome introduces 3 new AI features to enhance browsing experience

Google today has unveiled 3 new generative AI features for its Chrome browser, aiming to elevate the browsing experience and make it more personalized.

Display

Google says Performance Max campaigns are an upgrade of Google Display Ads

In a video tutorial, Google tells advertisers how to upgrade Google Display Ads campaign to Performance Max.

Social

X CEO Linda Yaccarino on safeguarding information independence and combating hate speech

X CEO Linda Yaccarino has delved into the delicate balance between information independence and the need to combat hate speech.

Search

Yelp names Canada’s Top 100 Places to Eat in 2024

Yelp yesterday revealed its ninth annual list of the top places to eat in Canada, and this year's winners are a diverse mix of restaurants from across the country.

Search

Google changes the way it measures impressions and clicks for job listings

Google this month announced a significant update to its Search Console that will enhance the way it measures impressions and clicks for job listings and detail pages.

Display

Google updates Gambling and Games Policy in Mozambique

Google is updating its Gambling and Games policy for Mozambique, effective February 7, 2024. No More Online Casino Ads.

Social

Meta enhancing User Choice in EU with new options for Data Sharing and Messaging

Meta yesterday announced is introducing new options for how Instagram and Facebook users in the EU, EEA, and Switzerland can manage their experiences across the platform.

Search

Appen faces $82.8 Million contract termination from Google, impact on search quality raters

As a result of this decision, thousands of search quality raters will lose their jobs. It is unclear what will happen to the search quality rating process in the future.

Data

Google Analytics sampling

Google Analytics sampling is a technique used to reduce the amount of data that needs to be processed and analyzed in order to provide accurate results.

Display

AdSense unveils new Fine-Tune Controls for In-Page Auto Ads

Google AdSense this month announced a new beta feature that gives publishers more control over the placement and distribution of in-page Auto ads.

Social

Sponsored LinkedIn Articles: A Step-by-Step Guide

Sponsored LinkedIn Articles are company Page articles that are given a boost by promoting them as single image ads. These articles act as valuable assets for brand awareness, engagement, and lead generation campaigns.

Social

LinkedIn launches Sponsored Articles

LinkedIn this week has introduced a new ad type called sponsored articles, which enables businesses to promote their content directly within the LinkedIn platform. This new feature is designed to help businesses reach a wider audience and generate more leads.

Display

Google Ads to suspend buying on apps using multicall tactics

Google Ads this week announced it will suspend buying on apps that use multicall tactics to evade its detection systems. This change started yesterday.

Data

FTC to ban InMarket Media from selling or licensing any precise location data

The Federal Trade Commission (FTC) this week announced it will ban data aggregator InMarket Media from selling or licensing any precise location data.

Search

Google introduces AI-Powered Multisearch in Lens

Google this week introduced AI-Powered Multisearch in Lens, leveraging generative AI to provide more comprehensive and informative search results.

Data

NielsenIQ and TransUnion partner to enable targeted ads with Purchase Data

NielsenIQ and TransUnion today announced a partnership to connect NielsenIQ's consumer data with TransUnion's Identity Resolution to enable targeted advertising on the open web.

Display

Google Ad Manager to end support for Spotlight Activities and Conversions

Google this week announced its adserver, Ad Manager, will be ending support for Spotlight activities and conversions on February 22, 2024, as part of the phasing out of third-party cookies.

Video

Perion integrates Vidazoo video monetization platform with Amazon Publisher Services

Perion today announced that it has integrated its Vidazoo video monetization platform with Amazon Publisher Services (APS).

Display

StackAdapt and OpenX partner to power Political Advertising

OpenX and StackAdapt this week announced a partnership to help political advertisers reach their target audiences programmatically across CTV, mobile, web, and display.

Display

Taboola expands into Canada with Exclusive Deal with Postmedia

The agreement will see Taboola's suite of products integrated into Postmedia's 15 digital properties, including the National Post, Financial Post, Vancouver Sun, and Toronto Sun.

Data

HubSpot releases report on Platform Ecosystems

HubSpot this week released a new report titled The State of Platforms 2024. The report, produced in collaboration with Canalys and Partnership Leaders, draws on data from the 50 largest software companies to provide insights into the structure, size, and monetization of platform ecosystems.

Video

Disney+ available on Apple Vision Pro

Disney+ and Apple Vision Pro have announced a partnership that will bring an unprecedented level of immersion and storytelling innovation to Disney+ subscribers.