Display Drive-to-store advertising campaigns have a 70% average uplift of in-store traffic, TabMo finds TabMo today released benchmarks for drive-to-store advertising campaigns.
Display Innovid, Jivox, Clinch, and Flashtalking named leaders of Creative Advertising Technologies Forrester today released the score for the Creative Advertising Technologies companies in the Q4 2020.
Video Google adds YouTube Engagements in the attribution reports Advertisers need to opt-in for the cross-network attribution beta in Google Ads.
Data CallTrackingMetrics integrates Snapchat, Symplify, AB Tasty, and Gong CallTrackingMetrics is a call tracking & contact center solution. Advertisers use CallTrackingMetrics integrations to optimise media buying, sales, and customer experience.
Data Microsoft opens Digital Marketing Center Digital Marketing Center to manage the campaigns for free.
Display Google rolls out 3D Swirl creatives in DV360 3D Swirl creatives run in display, on the ad sizes 300x250, 300x600, and 336x280.
Retail Amazon rolls out Custom Headline and Logo worldwide in Sponsored Display Advertisers can now introduce their logo and a custom headline on the Sponsored Display ads.
Audio Minute Media taps Triton Digital for audio monetization Minute Media will use Triton’s suite of podcast technology to power the delivery, monetization, and measurement of its podcast content.
Data Google releases Click Conversion Measurement API Google last month released Click Conversion Measurement API for tests. Google says Click Conversion Measurement API aims to enable marketers to know whether an ad click resulted in a conversion on another site, without connecting the identity of the user across both sites.
Display Nearly half of the advertisers plan to add money back into the budget in Q4, finds study The research was conducted by OpenX and The Harris Poll.
Display Brazil accounts for 61% of all smartphones in South America Flurry Analytics this month stated that Brazil accounts for 61% of all smartphones in South America.
Social TikTok was the app most downloaded worldwide last month Brazil and the United States were the countries contributing more to the TikTok downloads.
Data Smart launches Smart Buyer Connect (SBC) Smart Buyer Connect provides buyers with insights of the inventory available in Smart exchange.
Data Twilio to acquire Segment for $3.2 billion The cloud communications company Twilio is acquiring the CDP Segment.
Video FreeWheel sees record spending in Strata Platform’s ePort platform FreeWheel says Strata Platform’s ePort platform broke the spend records in orders sent to local broadcasters and rep firms last month.
Video Google to launch Combined Audiences for YouTube in DV360 Combined Audiences enables advertisers to combine first-party audiences with third party audiences, or Google audiences (demographics and affinities).
Data IBM to launch attribution, video, and audience products in partnership with DSPs IBM is working with Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp, and Beeswax.
Audio IAB Europe Digital Audio Day Spotify, Magnite, BBC, and Xaxis will participate in IAB Europe Digital Audio Day.
Data House report calls for antitrust law updates targeting Apple, Amazon, Google, and Facebook The House Judiciary Committee’s Antitrust Subcommittee recommends that Apple, Amazon, Google, and Facebook are forbidden from engaging in self-preferencing.
Data IAS releases benchmarks for the first half 2020 IAS benchmarks include viewability on desktop display, desktop mobile, mobile web display, mobile web video, mobile app display, and mobile app display.
Display Facebook to phase out the 28-day attribution window The 28-day attribution window will be phased starting on 12th October.
Data Google, The Trade Desk, Adobe, Amobee, MediaMath, and Adform named leaders in Ad Tech Beeswax, Centro, Mediaocean, and Zeta Global were included this year on Gartner's evaluation.
Social Facebook Ads quietly drops the 20%-text requirement for image Last month, Facebook quietly dropped the 20%-text requirement for image. This requirement rejected all ads containing text overlaying more than 20% of the image.
DOOH Amazon opens early accesses to Luna, Amazon's cloud gaming Amazon last month opened early accesses to Luna, a new cloud gaming service based on Amazon Web Services (AWS). For now, only in the US.
Data Cloudflare launches Radar, a free dashboard with insights on domains and internet usage Cloudflare Radar gives insights per country, or globally, on internet usage and domains. The data comes from the requests in Cloudflare’s network.
