PPC Land (Page 188)

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Web Interstitial Ads

Google Ad Manager introduces Web Interstitial triggers for enhanced ad control

Google Ad Manager this month announced the launch of web interstitial triggers in beta, empowering publishers with greater control over the timing and placement of interstitial ads on both desktop and mobile web platforms.

New UET testing functionality

Microsoft rolls out new UET testing functionality

Microsoft Advertising this month released a new UET testing functionality to help advertisers ensure that their Universal Event Tracking (UET) tags are working properly. UET is a crucial tool for tracking conversions across a website, allowing advertisers to see how their marketing efforts are driving results. The new UET testing

Microsoft introduces Maximize Conversions and Target CPA bidding in Audience Ads

Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.

Generative Ai in Google Ads

Google Ads introduces generative AI in Performance Max

Google this month announced the rollout of generative AI features in Performance Max, empowering marketers to create and enhance their creative assets with ease and efficiency.

Eyeota partners with Expandi to offer targeted B2B audiences in Europe

Eyeota, a Dun & Bradstreet company, this month announced a partnership with Expandi, to offer targeted B2B audiences in Europe.

MiQ acquires Grasp

MiQ today announced it has acquired Grasp, a French media governance and data quality company. In 2022, MiQ acquired UK-based AirGrid, a company that provides targeting and activation capabilities for programmatic advertising.

Google Ad Manager launches Beta Support for manual creative review protections

Google Ad Manager yesterday announced the launch of beta support for Manual Creative Review Protections, a new feature that allows publishers to block unreviewed creatives from serving until they have been reviewed in the Ad Review Center.

Comscore revenue down 1.9% YOY, but profitability and adjusted EBITDA increase significantly

Comscore's third-quarter results were mixed, with revenue down slightly year-over-year but profitability and adjusted EBITDA up significantly.

Taboola announces advancements in generative AI AdMaker for advertisers

With Taboola Generative AI AdMaker, advertisers can now make instant adjustments to their existing creative assets, such as replacing backgrounds or generating image variations.

PubMatic partners with Experian to offer Household-Level Commerce Data for ad targeting

PubMatic, an SSP, and Experian, a global information services company, today announced a partnership to offer household-level commerce data for ad targeting in the US and UK.

IAB Europe publishes a summary of Digital Services Act (DSA) transparency approach

IAB Europe, the European-level industry association for the digital advertising ecosystem, last month published a summary of its solution approach for meeting the Digital Services Act (DSA)'s supplementary advertising transparency requirements.

Google announces new IP Protection feature for Chrome

Google last month has announced a new IP Protection feature for Chrome that will help protect users' privacy by masking their IP addresses from certain domains.

Fubo exceeds guidance in Q3 2023 with strong subscriber growth

FuboTV Inc. (NYSE: FUBO), the sports-first live TV streaming platform, last week announced its financial results for the third quarter ended September 30, 2023. The company also raised its previously stated full year 2023 guidance for North America.

AdSense for Search and Other Search Ads products transition to new serving domains

Google last week announced that starting in November 2023, its Search Ads publisher products will undergo a transition from using "google.com" as their "serving domain" to new domains aimed at enhancing user privacy and adapting to evolving web platform standards.

Google Search announces 2 notable updates in November

Google this month announced two notable updates for November 2023: a core update and an update to the reviews system in Google Search.

PPC Agency: The Ultimate Guide to Choosing the Right One

A PPC agency is a company that specializes in managing pay-per-click (PPC) advertising campaigns. PPC is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. PPC ads can appear in search engine results pages (SERPs), on social media platforms, and on

Yelp beats third-quarter expectations, raises full-year outlook

Yelp this week reported strong third-quarter results, beating analyst expectations on revenue and earnings. The company also raised its full-year outlook.

Misleading representation Google Policy

Google updates the Misleading Representation policy

Google this week announced an updated of its Misleading Representation policy to crack down on advertisers who fail to fulfill their promises due to a lack of qualifications.

Disney to acquire the remaining 33% stake in Hulu

The Walt Disney Company (NYSE: DIS) this week announced it will acquire the remaining 33% stake in Hulu, LLC held by Comcast Corp.’s (NASDAQ: CMCSA) NBC Universal (NBCU). The deal, which is expected to close in December 2023, will give Disney full ownership of the streaming service.