Video Google launches Early Break Notification API Google last week announced the launch of an Early Break Notification API in Ad Manager’s DAI. Google says the Early Break Notification API will make it easier for publishers to use real-time ad break data to monetize live events.
Display Smart AdServer appoints Murray Phillipson as VP Demand EMEA Smart AdServer last week appointed Murray Phillipson as VP Demand EMEA. Murray Phillipson is reporting to David Pironon, Chief Programmatic Officer.
Retail Merchant Center: Google to use the feed for Additional Countries Google is warning retailers connected to Google Merchant Center that they should use the Additional Countries instead of Merchant Center "shipping settings".
Social Oracle to take over TikTok’s data in the US Oracle will take a 12.5% stake in TikTok Global business and store all U.S. user data on its cloud.
Retail TikTok: Walmart gets supercharged in the battle against Amazon Walmart could pay $4.5 billion for the 7.5% stake on TikTok.
Social Facebook opens an office in Lagos, the second one in Africa Nigeria is the country with more population in Sub-Saharan Africa, with almost 200 million persons.
Video FreeWheel, Kargo, Smartclip, and Xandr now able to do PGs with DV360 This means publishers using these SSPs can sell guaranteed deals to advertisers using Google’s DSP.
Display Apple allows users to change their default browser and mail apps in iOS 14 The option to change the default browser is available in settings. Users can click on their favorite browser and select it as a default app.
Data Apple introduces the Intelligent Tracking Prevention (ITP) on all browsers in iOS14 Apple is introducing the Intelligent Tracking Prevention (ITP) on all browsers in iOS14, including Chrome, Firefox, Safari, DuckDuckGo, and Edge.
Data What are Modeled Conversions? Modeled Conversions are created using historical data, and were first created by Google in 2017.
Data Ogury partners with DoubleVerify to avoid ad fraud Ogury is using DoubleVerify’s pre-bid technology to avoid ad fraud.
Social Facebook enforces strict rules on content moderation in Facebook Groups Facebook is now suggesting admin roles to members who may be interested in moderate Groups without admins.
Video TV in Reach Planner becomes available for Vietnam, France, Germany, Sweden, and Spain TV in Reach Planner (Google Ads) enables buyers to plan TV and YouTube alongside.
Video Google launches Advanced Contextual Targeting for YouTube The segments from the Advanced Contextual Targeting are YouTube Dynamic Lineups and are available in Google Ads and in DV360.
Social Facebook Business Suite allows posting and messaging across Facebook and Instagram Facebook this week started to roll out Facebook Business Suite. The roll out is planned until end of the month.
Google asks publishers if it can use first-party cookies on their websites Safari and Firefox have blocked or restricted third-party cookies.
Audio US radio ad spending to decline by 25% this year eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.
Retail Amazon launches Luxury Stores by invitation only Amazon is letting brands independently decide regarding their inventory, selection, and pricing.
Video Facebook launches Watch Together Watch Together enables people to watch videos on Facebook together with other people.
Audio Deezer now offers audiobooks for paid users, starting in Germany Deezer this week launched an app with audiobooks in Germany, with no additional cost for Deezer paid subscribers.
Display Google introduces Google Audiences targeting in Programmatic Guaranteed deals Google Audiences are demographic segments, affnity segments, and in-market segments.
Display Google introduces sponsorship by day part or percent of share of voice in PGs Publishers can set up PG deals with share of voice, sponsorship by daypart, cost-per-thousand impression (CPM), or cost per day (CPD) sponsorships.
Video Amobee launches CTV Allocator CTV Allocator predicts unique reach of future TV schedules and forecasts incremental CTV reach.
Display Google grilled in the US Senate over market dominance "Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.
Video What is an upfront deal? Upfront means paid or obtained in advance. Traditionally upfront deals are done for TV ads, where buyers agree with a spend volume in exchange for better conditions, or specific schedules.
