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DAX partners with Frequency

DAX this week announced a partnership with Frequency, a digital audio’s first Creative Management Platform. According to DAX, the partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of publishers. Frequency’s data-driven capabilities enable personalization around ad creative based on real-time data signals (e.
Oct 20, 2019 1 min read

Google and Facebook to get 68.5% of the UK digital ad market this year

eMarketer latest forecast reveals that Google and Facebook will net a combined 68.5% of the £14.56 billion ($19.41 billion) UK digital ad market this year. eMarketer says the share will surpass 70% by 2021. “Despite economic uncertainty due to Brexit, Google’s and Facebook’s ad revenues
Oct 20, 2019 1 min read
YouTube partners with Merchbar to sell merchandise under the videos

YouTube partners with Merchbar to sell merchandise under the videos

YouTube this week partnered with Merchbar. YouTube will sell merchandise with placement below the videos on both mobile and desktop.
Oct 20, 2019 1 min read

Verizon Media to offer Apple News inventory for its native ads

Verizon Media this week announced that it has established an exclusive offering of native programmatic advertising opportunities in Apple News and Stocks across iPhone, iPad and Mac in Australia, Canada and the U.K. According to Verizon Media, native formats drive 11x the average engagement of a traditional banner ad.
Oct 19, 2019 1 min read

Centro connects Basis by Centro with FreeWheel’s Strata platform

Centro this week announced that it has connected Basis by Centro with FreeWheel’s Strata platform, via a two-way API integration. Centro says the integration with Strata creates operational advantage for agencies spending millions in digital media on hundreds of vendors every month on behalf of dozens of clients. Basis
Oct 19, 2019 1 min read

Google’s share of search ad revenues to drop for Amazon

eMarketer this week predicted that Google’s share of search ad revenues will drop in the US, while Amazon will grow over the next two years. Amazon surpassed Microsoft in 2018 to become the second-largest ad platform for search in the US. According to eMarketer, the US search ad market
Oct 19, 2019 1 min read
Tubi
Video

Tubi expands to the UK in early 2020

Tubi this month announced that is expanding to the UK in early 2020. Tubi is an ad-supported video on demand (AVOD) service. In June, Tubi announced it had streamed 94 million hours of content for the entire month of May alone.
Oct 19, 2019 1 min read

Google Ads adds Conversions based on the conversion time in the reporting

Google Ads this week introduced six new columns on the reporting, enabling advertisers to see metrics like cost per conversion or return on ad spend based on the conversions, when they happened, and not based on the time of the click. Tal Akabas, Product Manager, Search Ads, at Google, wrote
Oct 19, 2019 1 min read
YouTube to limit all third-party verification pixels starting in 2020
Video

YouTube to limit all third-party verification pixels starting in 2020

Google this week announced that it will limit the pixels on YouTube. Nielsen, Comscore, DoubleVerify, Dynata, Kantar and Integral Ad Science will lose direct access to measure YouTube ads.
Oct 19, 2019 1 min read

Google to introduce in-market and affinity audiences on Google Search campaigns

Google will introduce the in-market and affinity audiences on Google Search. The launch will happen in the coming weeks. In-market and affinity audiences appear on campaign settings. According to Google, Affinity audiences help advertisers to raise awareness and drive consideration among people who have a strong interest in the products.
Oct 18, 2019 1 min read

Google launches AR Beauty Try On in a beta on YouTube Masthead

Google yesterday launched a new beta with Augmented Reality Ads on YouTube Masthead and TrueView video discovery ads. The AR Beauty Try-On is available to brands globally and lets viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras. Google says that seeing the product
Oct 17, 2019 1 min read

LinkedIn Events to launch tomorrow bringing competition to Meetup and Facebook

LinkedIn is launching tomorrow a new feature that enables members to create, share, and discover professional networking events taking place in their city and local area. LinkedIn Events is available to all users on LinkedIn globally, starting first with English-speaking markets. “At LinkedIn, our core focus is to help our
Oct 16, 2019 2 min read

German digital audio market lags 4 years behind the USA

Edison Research yesterday published the first The Infinite Dial study for Germany. Edison Research says that digital audio in Germany will likely follow a similar path seen in the USA, but the German digital audio market lags 4 years behind the USA. The Infinite Dial study is realized in the
Oct 15, 2019 1 min read

Smarter Ecommerce (smec) expands to the UK

Smarter Ecommerce (smec) yesterday announced the opening of a new office in London. Smarter Ecommerce is an Austrian company, founded in 2007, supporting international retailers in creating and optimising Google ads campaigns. smec is also a Microsoft Elite Channel Partner. smec says that having their physical location in the UK
Oct 15, 2019
Google
Display

Google to use machine learning to manage ad frequency in DV360

Rahul Srinivasan, Product Manager at Google says the feature will roll out in Display & Video 360 in the coming weeks, and in the future in Google Ads.
Oct 13, 2019 1 min read

Google to update AdSense Auto Ads introducing customization controls

Google this month announced that is updating AdSense Auto Ads over the next weeks. Google is introducing customization controls. Publishers will be able to preview how Auto Ads look on the websites before they go live, and be able to delete specific ad placements inside the preview using the “delete”
Oct 13, 2019 1 min read

Tremor Video updates the self-service platform UI

Tremor Video this month updated the self-service platform UI. Traders can now view a campaign and all placements on one unified page, including visuals that capture delivery and performance. According to Tremor Video, traders can now manage an entire campaign within the same screen to better coordinate changes between placements,
Oct 13, 2019 1 min read

U.S. consumers plan to spend at least as much this year on holiday gifts, Accenture finds

Accenture yesterday released the results the 13th Annual Holiday Shopping Survey, where it found out that U.S. consumers plan to spend at least as much this year on holiday gifts as they did last year. Accenture says that there is a growing trend of “responsible retail,” with shoppers more
Oct 12, 2019 1 min read

Linkedin Groups to be Listed or Unlisted, in new update

LinkedIn is updating the settings of LinkedIn Groups. LinkedIn send an email to all group admins saying that in the next weeks, there will be 2 group types: listed and unlisted. Listed Groups are public groups that appear in search results on LinkedIn. Group membership is visible to other members.
Oct 11, 2019

Spotify launches the Daily Drive playlist in Germany

Spotify this week launched the Daily Drive playlist in Germany, that combines podcasts and songs. Spotify included podcasts into the playlists last month. According to Spotify, the new playlist is named Daily Drive, and contains short-form podcasts news updates from Deutschlandfunk: Nachrichten, Spiegel Update, and Zeit Online: Was jetzt?. The
Oct 11, 2019 1 min read

AdSecure adds a new search and date filter to the platform

AdSecure, an ad verification tool, yesterday launched a new internal search engine on the platform. The new search engine enables users to search for name, analysis ID, URL submitted, locations, and devices. AdSecure recommends to combine search elements at the same time to narrow down the results. In addition to
Oct 8, 2019 1 min read

Discovery partners with FreeWheel on a multi-year agreement

FreeWheel yesterday announced that it partnered with Discovery on a multi-year agreement. Discovery will use FreeWheel’s platform for video ads. Discovery channels are available via cable, satellite or via the app Discovery GO. FreeWheel/Comcast is working with Discovery to enable advertisers to reach more precise audiences, or to
Oct 8, 2019 1 min read

AdSecure rolls out a Blacklist URL detection

AdSecure yesterday rolled out a new URL detection that detects blacklisted urls on Norton Safe Web, Google Safe Browsing, McAfee, Sucuri Labs, ESET, PhishTank, Yandex, Opera, and Spamhaus. Blacklists are commonly used to protect computer systems and infrastructures against online threats such as phishing, malware or webspam. These lists are
Oct 8, 2019 1 min read

The Trade Desk integrates Inscape’s data insights into the Planner

The Trade Desk today announced a partnership with Inscape. The partnership will integrate Inscape’s data insights directly into The Trade Desk’s Planner, a cross-device advertising planning tool for digital and connected TV campaigns. The Trade Desk says Inscape is the largest single source provider of Smart TV viewing
Oct 8, 2019 1 min read

App developers are considering the shift from waterfall to real-time unified auctions

Fyber last month released the 2019 State of In-App Advertising and Monetization survey results, where it found out that app developers are considering real-time unified auctions instead of the waterfall. The research was conducted among 400 marketers and 400 app developers in the UK and US, and over three-quarters of
Oct 8, 2019 1 min read
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