Latest Articles
9120 Articles
New guidelines address profiling restrictions, age verification, and advertising transparency obligations under dual regulatory framework.
by Luis EspadaAustrian Federal Administrative Court overturns data protection authority's ban on employment service algorithm after finding human intervention prevents purely automated decision-making violations.
by Luis Espada
The Interactive Advertising Bureau Europe has released technical standards requiring artificial intelligence platforms to compensate publishers for content ingestion, published in September 2025.
by Luis Espada
German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.
by Luis Espada
Italian industry association outlines framework for measuring and reducing environmental impact of digital advertising campaigns.
by Luis Espada
Digital brand positioning at physical point-of-sale gains structure through comprehensive analysis of technology, measurement, and market dynamics.
by Luis Espada
Reddit sues Anthropic for $1 billion claiming the AI company scraped platform data without permission to train Claude chatbot models, violating user agreements and privacy policies.
by Luis Espada
Spotify introduces lossless audio streaming for Premium users starting September 10, 2025, offering 24-bit/44.1 kHz FLAC quality across 50+ markets with implications for audio advertising.
by Luis EspadaNew guidelines address profiling restrictions, age verification, and advertising transparency obligations under dual regulatory framework.
by Luis Espada
Google processes over one billion health queries daily. At The Check Up 2026, on March 17, it detailed how AI Mode, Fitbit, and research tools handle that scale.
Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.
Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.
Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy.
Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform.
YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles.
Meta is testing clickable links directly in Instagram post captions, capped at 10 per month, exclusively for Meta Verified subscribers - a shift from its long-standing link restriction policy.
Google launched Merchant Center for Agencies on March 11, 2026, giving digital marketing firms a single dashboard to manage all client accounts, diagnostics, and ad opportunities.
New guidelines address profiling restrictions, age verification, and advertising transparency obligations under dual regulatory framework.
by Luis EspadaAustrian Federal Administrative Court overturns data protection authority's ban on employment service algorithm after finding human intervention prevents purely automated decision-making violations.
by Luis Espada
The Interactive Advertising Bureau Europe has released technical standards requiring artificial intelligence platforms to compensate publishers for content ingestion, published in September 2025.
by Luis Espada
German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.
by Luis Espada
Italian industry association outlines framework for measuring and reducing environmental impact of digital advertising campaigns.
by Luis Espada
Digital brand positioning at physical point-of-sale gains structure through comprehensive analysis of technology, measurement, and market dynamics.
by Luis Espada
Reddit sues Anthropic for $1 billion claiming the AI company scraped platform data without permission to train Claude chatbot models, violating user agreements and privacy policies.
by Luis Espada
Spotify introduces lossless audio streaming for Premium users starting September 10, 2025, offering 24-bit/44.1 kHz FLAC quality across 50+ markets with implications for audio advertising.
by Luis Espada