Index Exchange Earns “TAG Platinum” status by securing all 4 tag seals Index Exchange obtained the four Trustworthy Accountability Group (TAG) Seals.
Google includes shopping campaigns in Google Ads’ Optimization Score Google yesterday included shopping campaigns in Google Ads’ Optimization Score. Optimization Score is now including search campaigns and shopping campaigns.
Google to remove average position metric from Google Ads on September 30 The average position metric termination will happen on September 30, 2019.
GumGum names Patrick Gildea as new CFO GumGum yesterday announced that it has named Patrick Gildea to lead as Chief Financial Officer.
ViacomCBS becomes the new media giant in the US with the CBS and Viacom merger CBS and Viacom today entered in an agreement to combine in an all-stock merger both companies.
Snap launches Spectacles 3 capturing the world in 3D Snap today launched the third version of Spectacles.
Spotify for Podcasters goes out of beta Spotify today launched publicly the platform Spotify for Podcasters.
How to delete a TikTok account in 6 steps Once the TikTok account is deleted, users can’t use the account to log in to TikTok, users will lose access to the videos they’ve posted, lose access to purchased items and won’t be able to receive a refund.
Google introduces support for price extensions on the Google Ads scripts Google this week introduced support for price extensions in Google Ads scripts.
Audio Spotify becomes the most popular podcast service in Austria, The Czech Republic and Romania Voxnest this month revealed that Spotify has become the most popular service for podcast listnening in ria, The Czech Republic and Romania.
Facebook files lawsuits against alleged ad fraudsters in Facebook’s Audience Network Facebook this month filed lawsuits against 2 app developers, LionMobi, based in Hong Kong, and JediMobi, based in Singapore.
Video Teads now offers 100% viewability for all CPV campaigns Teads last month announced that is now offering 100% viewability for all CPV (cost per completed view) campaigns, and VCPM (viewable CPM) campaigns.
Search Podcast episodes now appear on Google search results Google this week introduced podcast episodes on the Google search results.
Search Google adds a preview box on image search results Google last days added a preview box on image search results.
The Trade Desk’s revenue up 42% from a year ago The Trade Desk’s revenue was $159.9 million for the last quarter, up 42% from a year ago and adjusted EBITDA was $58 million in Q2, the company announced this week.
Joyn reaches 3.8 million monthly active users in Germany ProSieben’s streaming platform Joyn has now 3.8 million monthly total active users, the company announced on the financial results presentation of the last quarter.
Non-skippable YouTube ads available on DV360 reach planning tool Google this week announced that non-skippable YouTube ads will soon be supported in the reach planning tool in DV360, Google Marketing Platform.
Audio Spotify introduces Interest and Real-Time Context Targeting in Ad Studio Spotify this month introduced Interest and Real-Time Context Targeting in Ad Studio. Ad Studio is Spotify’s self-serve ad platform.
O3 Industries buys Peer39, the contextual targeting provider from Sizmek O3 Industries this month acquired Peer39, a division of Sizmek.
Microsoft acquires PromoteIQ Microsoft yesterday announced that it has acquired PromoteIQ, a platform that helps retail and manufacturing clients with solutions to help them grow their e-commerce and in-store commerce businesses.
LiveRamp’s revenue grows 32% in the second quarter of 2019 LiveRamp yesterday disclosed the financial results for its first quarter, which corresponds to the second quarter of 2019.
Accenture acquires Northstream, a Stockholm-based consultancy to communications service providers Accenture yesterday announced it has acquired Northstream, a Stockholm-based consultancy to communications service providers (CSPs) and networking services vendors.
DoubleVerify taps Tanzil Bukhari to lead revenue growth in Europe DoubleVerify yesterday announced the appointment of Tanzil Bukhari as Managing Director, EMEA.
Ezoic secures a new $33 million investment Ezoic today announced it has secured a $33 million investment.
Google introduces support for app-ads.txt in AdMob and Google Ad Manager Google today announced that it is introducing support for app-ads.txt in AdMob and Google Ad Manager.
