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Google to accept ads for virtual slot-machine games, online casinos, and online poker in Germany

Google to accept ads for virtual slot-machine games, online casinos, and online poker in Germany

Glücksspielstaatsvertrag will regulate the gambling industry in Germany.
Jun 28, 2021
Is FLoC doomed to fail?

Is FLoC doomed to fail?

FLoC is Google’s alternative for interest-based targeting, when third-party cookies are phased out in Chrome.
Jun 28, 2021 1 min read
Gooogle adds 11 new countries in the advertiser verification program

Gooogle adds 11 new countries in the advertiser verification program

Google said last year that expects the advertiser verification process will take a few years to complete, with a globally expansion.
Jun 28, 2021 1 min read
Google now allows combination of bumper ads and skippable in-stream for YouTube reach

Google now allows combination of bumper ads and skippable in-stream for YouTube reach

6-second bumper ads are now allowed in YouTube reach campaigns.
Jun 28, 2021 1 min read
Ads Creative Studio: Google to launch a unified home for creative tools

Ads Creative Studio: Google to launch a unified home for creative tools

Ads Creative Studio initially to be available in beta to Display & Video 360 customers, and to select YouTube Ads customers.
Jun 27, 2021 1 min read
Google to retire Lightbox creatives in DV360

Google to retire Lightbox creatives in DV360

Lightbox creatives were limited to Google exchange.
Jun 27, 2021 1 min read
Google introduces specific YouTube masthead content requirements

Google introduces specific YouTube masthead content requirements

Prescription drug terms, gambling, elections and political content, and alcohol are now forbidden content categories in YouTube masthead ads.
Jun 27, 2021 1 min read
Google sunsets fixed-sized link units in AdSense

Google sunsets fixed-sized link units in AdSense

Link Ads displayed a list of topics relevant to the content of the page. Google only paid for clicks on the final ads.
Jun 27, 2021 1 min read
Google now accepts WebP image format in Merchant Center

Google now accepts WebP image format in Merchant Center

Google developed WebP, an image format initially released in 2010.
Jun 27, 2021 1 min read
Google changes Inaccurate Availability policy in Merchant Center, starting in September

Google changes Inaccurate Availability policy in Merchant Center, starting in September

Merchant Center is a program where merchants share in real time the details of their products, so then they can use this information on Google Ads products.
Jun 27, 2021 1 min read
PRAM: Delayed plan to phase out support for third-party cookies provides additional time for testing and collaboration

PRAM: Delayed plan to phase out support for third-party cookies provides additional time for testing and collaboration

PRAM points out that the clock is still ticking.
Jun 25, 2021 1 min read
Streaming usage is now 26% of all time spent on TV in the US

Streaming usage is now 26% of all time spent on TV in the US

Nielsen this month revealed that streaming usage, in the US, across all television homes has climbed to 26% of all time spent on TV.
Jun 25, 2021 1 min read
Microsoft to introduce Android apps in a new Microsoft Store

Microsoft to introduce Android apps in a new Microsoft Store

Microsoft redesigned Microsoft Store, and the new Windows 11 will have Android apps in the Microsoft Store.
Jun 24, 2021 1 min read
Brave launches Brave Search with an independent index

Brave launches Brave Search with an independent index

Brave Browser has 32 million monthly active users.
Jun 24, 2021 1 min read
Google's new plan to phase out support for third-party cookies

Google's new plan to phase out support for third-party cookies

New date for the end of third-party cookies in Chrome: late 2023.
Jun 24, 2021 1 min read
Two-thirds of the Americans willing to see more ads if it means a lower subscription cost for OTT

Two-thirds of the Americans willing to see more ads if it means a lower subscription cost for OTT

Two-thirds of the Americans are willing to see more ads if it means a lower subscription cost for OTT.
Jun 22, 2021 1 min read
Carrefour introduces ads in their websites and apps in 9 countries

Carrefour introduces ads in their websites and apps in 9 countries

Carrefour to have retail ads in France, Spain, Italy, Belgium, Poland, Romania, Brazil, Argentina, and Taiwan.
Jun 22, 2021 1 min read
Google opens Performance Max beta to more advertisers
Display

Google opens Performance Max beta to more advertisers

Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.
Jun 7, 2021 1 min read
Google rolls out ad customizers globally in Google Ads

Google rolls out ad customizers globally in Google Ads

Ad customizers can have 4 data types: Text, Price, Number, or Percent.
Jun 7, 2021 1 min read
Google to revamp Insights page in Google Ads in the coming months
Search

Google to revamp Insights page in Google Ads in the coming months

Insights are only available at account level, and are updated daily.
Jun 7, 2021
Target ROAS bidding available to Video action campaigns and Discovery ads

Target ROAS bidding available to Video action campaigns and Discovery ads

Advertisers now able to advertisers to target return on ad spend in Video action campaigns and Discovery ads.
Jun 7, 2021 1 min read
Google rolls out images in Search Ads globally
Search

Google rolls out images in Search Ads globally

Image in search ads were introduced last year, in July. Now is rolling out the feature globally.
Jun 7, 2021 1 min read
Google opens Customer Match for more advertisers in Google Ads

Google opens Customer Match for more advertisers in Google Ads

Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.
Jun 7, 2021 1 min read
Twitter launches perks for a monthly price of $3.49 CAD or $4.49 AUD

Twitter launches perks for a monthly price of $3.49 CAD or $4.49 AUD

Twitter users will have to pay to be able to preview and revise a tweet before it goes live. Initially it's available only in iOS.
Jun 7, 2021 1 min read
OAAA releases OpenDirect 1.5.1
DOOH

OAAA releases OpenDirect 1.5.1

OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.
Jun 7, 2021 1 min read
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