Data Looker Studio expands natural language capabilities with Gemini integration Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features
Data Experian acquires Audigent to boost data capabilities in advertising ecosystem Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.
Data Google bid manager API expands reach data inclusion with new confidence filter Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.
Data Nielsen integrates TikTok data into cross-media measurement system for advertisers Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.
Display Outbrain secures shareholder approval for $1 billion Teads acquisition deal Outbrain shareholders vote to approve major advertising technology merger with Teads, advancing plans for Q1 2025 completion.
DOOH Rome expands public transport with 9,600 new digital bus shelters Rome's transport company ATAC awards 11-year contract for bus shelter modernization, including 747 digital panels and accessibility features.
Audio Acast expands creative capabilities with Wonder Media Network acquisition Independent podcast company Acast acquires female-founded Wonder Media Network, forming new Acast Creative Studios division.
Data Court orders OpenAI to disclose employees' social media messages in copyright case Federal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.
Data Google details comprehensive web crawling process in new technical document New documentation explains how Googlebot discovers and processes web pages, including resource management and rendering.
Retail Return policies cost retailers $890 billion in 2024 as consumer habits shift NRF report reveals record-high returns impacting retail, with younger shoppers driving new return behaviors and retailers adapting policies.
Data Opera advertising arm receives top industry certification for security standards Opera Ads joins select group of 34 organizations worldwide achieving TAG Platinum status for digital advertising safety measures.
Search Google deepens AI focus while facing antitrust scrutiny, CEO says at DealBook Summit Tech giant's chief discusses competitive landscape and regulatory challenges amid rapid technological change.
Data Amazon debuts data streaming service for advertising metrics optimization New service enables advertisers to access hourly performance data and campaign changes in near real-time through AWS integration.
Data Life event consumer study shows shifting brand engagement patterns New research reveals how major life changes impact consumer behavior and brand interactions across retail categories.
Social Federal appeals court upholds TikTok divestiture law, raising January ban possibility Court affirms constitutionality of law requiring ByteDance to sell TikTok or face US ban, impacting 170 million American users
Search Google clarifies site reputation abuse policy with expanded guidelines Google enhances its site reputation abuse policy with detailed FAQs addressing third-party content usage and manual action remedies.
Display Mediavine reduces in-content ad density by 54 percent in latest platform update Mediavine announces significant changes to its ad platform, focusing on smaller formats and improved visual integration.
Search Featured Google introduces mandatory certification for dating and companionship ads New policy requires dating advertisers to obtain certification and prohibits exploitative services, starting March 2025.
AI Sprinklr reports growth in unified customer experience platform and CCaaS transformation New York tech firm sees 8% revenue rise while focusing on contact center expansion and AI implementation amidst market shifts.
Social Featured X platform expands programmatic advertising access with lower CPMs X platform broadens programmatic access through multiple DSPs while offering notably lower CPMs compared to competitors in the ad space.
Data Google Analytics streamlines key event tracking with one-click recommendations New update enables marketers to mark and create key events with a single click, improving campaign measurement efficiency.
Data European data protection board unveils new strategy for cross-regulatory cooperation EDPB announces initiatives to align GDPR with EU digital laws and increase support for SMEs in latest strategic framework.
Data Microsoft Advertising Platform integrates with Mediaocean for automated orders New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers.
Display Western Union expands digital reach through PubMatic Financial services giant Western Union partners with PubMatic to enhance its commerce media capabilities and multicultural audience reach.
Data Wikipedia traffic shifts: From ChatGPT to Politics as top draw 2023-2024 Analysis reveals how reader interests shifted from AI dominance in 2023 to political engagement in election year 2024.
