Criteo introduces commerce-grade recommendation infrastructure for AI shopping assistants, achieving 60% relevancy gains through transaction data versus product descriptions alone.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Researchers from Columbia, Harvard, Technical University of Munich, and Carnegie Mellon analyzed 500 million impressions and found AI-generated advertising matched human creative performance.
ProSiebenSat.1 expects adjusted EBITDA around €405 million for 2025, missing guidance as German TV advertising declined 4% in fourth quarter despite wetter.com sale proceeds.
Fubo delivered Q1 FY 2026 revenue of $1.54 billion following Disney merger, achieving positive EBITDA of $41.4 million and announcing ESPN distribution partnership.
Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification.
Criteo introduces commerce-grade recommendation infrastructure for AI shopping assistants, achieving 60% relevancy gains through transaction data versus product descriptions alone.
New VAB and TVision data shows premium video platforms deliver 33% stronger co-viewing, 49% longer sessions, and 18% higher sustained attention than YouTube on CTV.
JWX launched Vertical Video on February 19, 2026, giving publishers a one-line JavaScript tool to create swipeable, social-like experiences on owned properties amid search traffic declines.
Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.
ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.
Meta integrates Manus AI into Ads Manager after its December 2025 acquisition, giving advertisers autonomous agent tools for audience research, reporting, and campaign analysis.
Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.
The Trump administration is pressuring Utah Republican Rep. Doug Fiefia to abandon HB286, a bill targeting frontier AI developers with revenue above $500M.
European Commission opens formal DSA proceedings against Shein over illegal products, addictive design, and recommender opacity, affecting 145 million EU shoppers.
Criteo introduces commerce-grade recommendation infrastructure for AI shopping assistants, achieving 60% relevancy gains through transaction data versus product descriptions alone.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Researchers from Columbia, Harvard, Technical University of Munich, and Carnegie Mellon analyzed 500 million impressions and found AI-generated advertising matched human creative performance.
ProSiebenSat.1 expects adjusted EBITDA around €405 million for 2025, missing guidance as German TV advertising declined 4% in fourth quarter despite wetter.com sale proceeds.
Fubo delivered Q1 FY 2026 revenue of $1.54 billion following Disney merger, achieving positive EBITDA of $41.4 million and announcing ESPN distribution partnership.
Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification.