Latest Articles
9364 Articles
Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.
by Luis Rijo
Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.
by Luis Rijo
Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.
by Luis Rijo
Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.
by Luis Rijo
IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.
by Luis Rijo
IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.
by Luis Rijo
Adobe announced three B2B AI agents on October 9, 2025, designed to streamline complex purchasing cycles through automated audience building and journey optimization.
by Luis Rijo
Trade Desk CEO Jeff Green announced OpenAds on October 2, 2025, responding to Prebid transaction ID changes with forked code and enterprise auction platform.
by Luis Rijo
Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.
by Luis Rijo
Google today named back button hijacking an explicit spam violation, with enforcement beginning June 15, 2026 - two months after today's policy announcement.
IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.
Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers.
Massachusetts Supreme Judicial Court today ruled Section 230 does not shield Meta from state claims that Instagram was deliberately designed to addict children.
YouTube Premium raises US prices by up to $4/month in April 2026, with the individual plan climbing to $15.99 and the family plan reaching $26.99 monthly.
The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends.
Gracenote's 2026 study of 4,003 U.S. users finds AI chatbots gaining ground fast in TV content discovery, but 75% of all users still verify chatbot results.
Taboola's DeeperDive reached nearly 7 million monthly active users in six months and is expanding to French, German, Hebrew, Japanese, Korean, and Spanish.
Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.
by Luis Rijo
Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.
by Luis Rijo
Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.
by Luis Rijo
Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.
by Luis Rijo
IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.
by Luis Rijo
IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.
by Luis Rijo
Adobe announced three B2B AI agents on October 9, 2025, designed to streamline complex purchasing cycles through automated audience building and journey optimization.
by Luis Rijo
Trade Desk CEO Jeff Green announced OpenAds on October 2, 2025, responding to Prebid transaction ID changes with forked code and enterprise auction platform.
by Luis Rijo