Announcement
Data   -   Oct 11, 2025 Scope3 aligns emissions model with GMSF v1.2 framework
Scope3 logo with text announcing alignment of emissions measurement with GMSF v1.2 framework

Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.

by Luis Rijo
Retail   -   Oct 11, 2025 Admetrics releases 150-page Black Friday playbook after record 2024 sales
Admetrics 2025 Black Friday Cyber Monday playbook cover for e-commerce marketing strategies

Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.

by Luis Rijo
Retail   -   Oct 11, 2025 September retail spending dips 0.49% as consumers pause before holiday season
September 2025 retail sales chart showing -0.49% core decline after August growth

Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.

by Luis Rijo
Data   -   Oct 11, 2025 IAB unveils incrementality framework for commerce media budgets
IAB framework distinguishes incrementality measurement from attribution, ROAS, and correlation methods.

Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.

by Luis Rijo
Retail   -   Oct 11, 2025 European retail media spending reaches €13.7 billion with 21.1% growth
European retail media ad spend forecast 2021-2028 shows growth from €7.4bn to €28.8bn across markets.

IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.

by Luis Rijo
Retail   -   Oct 11, 2025 IAB Europe opens public comment on commerce media standards
IAB Europe flexible ad format specifications showing device types, aspect ratios, and pixel dimensions.

IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.

by Luis Rijo
AI   -   Oct 11, 2025 Adobe releases AI agents targeting B2B sales and marketing workflows
Adobe AI agents interface showing Explore, Create, and Optimize workflows for B2B buying groups.

Adobe announced three B2B AI agents on October 9, 2025, designed to streamline complex purchasing cycles through automated audience building and journey optimization.

by Luis Rijo
Display   -   Oct 11, 2025 The Trade Desk CEO unveils OpenAds to combat supply chain manipulation
Trade Desk CEO Jeff Green discusses OpenAds and supply chain transparency on AdTech AdTalk podcast

Trade Desk CEO Jeff Green announced OpenAds on October 2, 2025, responding to Prebid transaction ID changes with forked code and enterprise auction platform.

by Luis Rijo
Scope3 logo with text announcing alignment of emissions measurement with GMSF v1.2 framework
Data   -   Oct 11, 2025 Scope3 aligns emissions model with GMSF v1.2 framework

Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9364 Articles
Data   -   Oct 11, 2025 Scope3 aligns emissions model with GMSF v1.2 framework
Scope3 logo with text announcing alignment of emissions measurement with GMSF v1.2 framework

Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.

by Luis Rijo
Retail   -   Oct 11, 2025 Admetrics releases 150-page Black Friday playbook after record 2024 sales
Admetrics 2025 Black Friday Cyber Monday playbook cover for e-commerce marketing strategies

Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.

by Luis Rijo
Retail   -   Oct 11, 2025 September retail spending dips 0.49% as consumers pause before holiday season
September 2025 retail sales chart showing -0.49% core decline after August growth

Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.

by Luis Rijo
Data   -   Oct 11, 2025 IAB unveils incrementality framework for commerce media budgets
IAB framework distinguishes incrementality measurement from attribution, ROAS, and correlation methods.

Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.

by Luis Rijo
Retail   -   Oct 11, 2025 European retail media spending reaches €13.7 billion with 21.1% growth
European retail media ad spend forecast 2021-2028 shows growth from €7.4bn to €28.8bn across markets.

IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.

by Luis Rijo
Retail   -   Oct 11, 2025 IAB Europe opens public comment on commerce media standards
IAB Europe flexible ad format specifications showing device types, aspect ratios, and pixel dimensions.

IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.

by Luis Rijo
AI   -   Oct 11, 2025 Adobe releases AI agents targeting B2B sales and marketing workflows
Adobe AI agents interface showing Explore, Create, and Optimize workflows for B2B buying groups.

Adobe announced three B2B AI agents on October 9, 2025, designed to streamline complex purchasing cycles through automated audience building and journey optimization.

by Luis Rijo
Display   -   Oct 11, 2025 The Trade Desk CEO unveils OpenAds to combat supply chain manipulation
Trade Desk CEO Jeff Green discusses OpenAds and supply chain transparency on AdTech AdTalk podcast

Trade Desk CEO Jeff Green announced OpenAds on October 2, 2025, responding to Prebid transaction ID changes with forked code and enterprise auction platform.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.