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DuckDuckGo is now working with Apple Maps

DuckDuckGo this week announced that is using Apple to display maps.  DuckDuckGo says that it doesn’t share any personally identifiable  information such as IP address with Apple and that user’s approximate  location information, sent by the browser, is discarded immediately  after use on the local searches. Apple’s
Jul 17, 2019 1 min read
Triton Digital wins ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side
Audio

Triton Digital wins ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side

Triton Digital yesterday won the ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side for their supply-side platform, Yield-Op.
Jul 17, 2019 1 min read
Dentsu to acquire a majority stake in Ugam
Data

Dentsu to acquire a majority stake in Ugam

Dentsu yesterday reached an agreement to acquire a majority stake in Ugam Solutions, with an option of making it a wholly-owned subsidiary in the future.
Jul 17, 2019 1 min read
Smart acquires InsideAll

Smart acquires InsideAll

Smart this month acquired InsideAll, a technology company that facilitates client-side Header Bidding for publishers.
Jul 17, 2019 1 min read
Daktronics Joins DPAA, the out-of-home marketing association
DOOH

Daktronics Joins DPAA, the out-of-home marketing association

DPAA yesterday announced that Daktronics has joined its membership ranks.
Jul 16, 2019 1 min read
Wavemaker names Toby Jenner as global CEO

Wavemaker names Toby Jenner as global CEO

GroupM agency Wavemaker this month named Toby Jenner Global CEO.
Jul 16, 2019 1 min read
RTL combines MPN Divimove, United Screens, and RTL MCN
Video

RTL combines MPN Divimove, United Screens, and RTL MCN

RTL Group is combining its European multi-platform networks (MPNs) to create what it describes as “Europe’s leading digital studio”.
Jul 16, 2019 1 min read
TikTok launches Pro Accounts offering new insights to creators
Social

TikTok launches Pro Accounts offering new insights to creators

TikTok this week launched Pro Accounts, offering creators visibility into how their videos are performing with fans. For now, TikTok Pro Accounts are for free.
Jul 14, 2019 1 min read
Socialbakers releases a Content Hub

Socialbakers releases a Content Hub

Socialbakers releases a Content Hub, a go-to place for marketers to collaborate, plan and create content.
Jul 14, 2019 1 min read
Half of U.S. Consumers are buying disruptor brands

Half of U.S. Consumers are buying disruptor brands

IAB yesterday released the study “Disrupting Brand Preference” showing that disruptor brand shoppers comprise 48 percent of all U.S. consumers.
Jul 13, 2019 2 min read
OneTrust raises $200 million and is now valued at $1.3 billion
Data

OneTrust raises $200 million and is now valued at $1.3 billion

OneTrust this week closed an investment of $200 million led by Insight Partners.
Jul 13, 2019 1 min read
Facebook expands the info on “Why am I seeing this ad?”
Social

Facebook expands the info on “Why am I seeing this ad?”

Facebook 4 years ago launched the feature “Why am I seeing this ad?” This page enables users to understand and adjust how the information influences the ads they see.
Jul 13, 2019 1 min read
33Across appoints Allie Kline to Board of Directors
Display

33Across appoints Allie Kline to Board of Directors

33Across has appointed Allie Kline, former Oath, Chief Marketing, and Communications Officer, to its Board of Directors.
Jul 13, 2019 1 min read
Bain Capital agrees to buy 60% of Kantar in a valuation of $4.0bn
Data

Bain Capital agrees to buy 60% of Kantar in a valuation of $4.0bn

WPP today announced that is selling 60% of Kantar to Bain Capital Private Equity.
Jul 12, 2019 1 min read
NinthDecimal launches a multi-touch attribution (MTA) solution for foot traffic measurement
Data

NinthDecimal launches a multi-touch attribution (MTA) solution for foot traffic measurement

hDecimal yesterday launched a multi-touch attribution (MTA) solution for foot traffic measurement.
Jul 12, 2019 1 min read
Microsoft Advertising makes available ad customizers for all advertisers
Search

Microsoft Advertising makes available ad customizers for all advertisers

Ad customizers enable publishers to create hundreds of different ad variations with just one ad copy.
Jul 11, 2019 1 min read
Nielsen launches Podcast Listener Buying Power Service
Audio

Nielsen launches Podcast Listener Buying Power Service

Nielsen yesterday launched Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients.
Jul 11, 2019 1 min read
LinkedIn introduces 3 campaign objectives in Campaign Manager
Social

LinkedIn introduces 3 campaign objectives in Campaign Manager

The new campaign objectives are Brand Awareness, Website conversions, and Job Applicants.
Jul 11, 2019 1 min read
Microsoft Advertising testing Parallel Tracking
Data

Microsoft Advertising testing Parallel Tracking

According to Microsoft, with Parallel Tracking, the consumer is taken directly to your final URL while all the click-measurement processing is done in the background. That means a much faster page load time.
Jul 10, 2019 1 min read
TVSquared releases 2019 Direct-to-Consumer (DTC) TV Advertising Performance report
Data

TVSquared releases 2019 Direct-to-Consumer (DTC) TV Advertising Performance report

The top 3 KPIs are Purchases & Conversions, Registrations and First vs. Repeat Customers.
Jul 10, 2019 1 min read
Adjust appoints Lynda Clarizio, former president of Nielsen, to its board
Data

Adjust appoints Lynda Clarizio, former president of Nielsen, to its board

Lynda Clarizio, former president of Nielsen U.S. Media, this month has joined Adjust as a board member.
Jul 10, 2019 1 min read
ESI Media renews with Taboola
Display

ESI Media renews with Taboola

ESI Media is the owner of the Evening Standard and The Independent portfolio, and reaches 90 million global monthly visitors (Adobe Omniture April 19).
Jul 10, 2019 1 min read
Tastemade selects Telaria as SSP for OTT and Connected TV
Video

Tastemade selects Telaria as SSP for OTT and Connected TV

Tastemade has selected Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically, Telaria today announced.
Jul 10, 2019 1 min read
Custora partners with Criteo
Display

Custora partners with Criteo

Custora this month announced a partnership with Criteo, as part of the company’s Global Audience Partner Program.
Jul 10, 2019 1 min read
Pinterest opens an office in Singapore
Social

Pinterest opens an office in Singapore

Singapore is the second Pinterest office in APAC, after the first office opening in Tokyo, Japan, in 2013.
Jul 10, 2019 1 min read
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