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Xandr launches Xandr Invest, a new programmatic platform for advertisers

Xandr launches Xandr Invest, a new programmatic platform for advertisers

Xandr today announced the launch of Xandr Invest, a new buying platform that offers programmatic guaranteed, enabling buyers to reserve access to supply with no manual tags to traffic or additional invoices to manage.

Axel Springer increases participation in Purplebricks

Axel Springer increases participation in Purplebricks

Axel Springer this month is increasing its minority interest in Purplebricks from around 12.4 percent to approximately 26.6 percent.

SAPO adopts AppNexus full stack, Adserver, SSP and DSP

SAPO adopts AppNexus full stack, Adserver, SSP and DSP

AppNexus today announced that SAPO, one of the biggest online media companies in Portugal, will adopt AppNexus full suite of products, including AppNexus Publisher Ad Server, Supply Side Platform (SSP), and the Demand-Side Platform (DSP).

Foursquare buys Placed focusing on geo-context attribution

Foursquare this week announced that is acquiring Placed from Snap. A deal backed by $150M investment, led by The Raine Group, to deepen its location technology platform. According to Snap, 500 brands rely on Placed Attribution today, including Uber, Twitter, Samsung, Apple, Hilton, Accuweather, TripAdvisor, Tencent, and 150,000 other

Amazon acquires Sizmek adserver

Amazon acquires Sizmek adserver

Amazon this week confirmed that is acquiring the Sizmek adserver together with the DCO capabilities.

Edison Research expands The Infinite Dial study to South Africa

Edison Research expands The Infinite Dial study to South Africa

Edison Research this week announced it will expand The Infinite Dial study to South Africa. The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.

MoPub integrates Pixalate’s pre-bid invalid traffic (IVT) filtering

MoPub integrates Pixalate’s pre-bid invalid traffic (IVT) filtering

Pixalate this week announced an expansion of the partnership with Twitter’s MoPub. MoPub’s has now a direct integration with Pixalate’s pre-bid invalid traffic (IVT) filtering.

AdSense phases out ad types and ad styles

AdSense phases out ad types and ad styles

Google this week announced that is phasing out text-only and display-only ad units. The ads available will serve all ad types, not allowing publishers to choose anymore.

TouchPoint DSP by dataxu integrates Triton Digital

TouchPoint DSP by dataxu integrates Triton Digital

Triton Digital this week announced the integration of its programmatic audio advertising marketplace with the TouchPoint DSP by dataxu.

Google introduces campaign-level conversions on Google Ads

Google introduces campaign-level conversions on Google Ads

Google last week introduced campaign-level conversions on Google Ads, enabling advertisers to select goals at the campaign level.

Google teams up with 8 agencies to help advertisers manage creatives end-to-end

Google teams up with 8 agencies to help advertisers manage creatives end-to-end

Google this month announced that has partnered with 8 agencies: Vidmob, Consumer Acquisition, Bamboo, Apptamin, Webpals Mobile, Creadits, Kaizen Ad, and Kuaizi.

Linear TV buying on DV360

Google introduces Linear TV buying on DV360

Payam Shodjai, Director, Product Management, at Google Marketing Platform, says that buying Linear TV via the DSP enables advertisers to consolidate TV buying.

Google launches a Bumper Machine to create 6-second videos from longer video assets

Google this week launched the Bumper Machine, a tool that generates six-second videos from longer video assets.

Australians are listening more audio, 11 hours per week

Australians are listening more audio, 11 hours per week

Australians are consuming more audio, now for more than eleven hours per week. This is a finding from The Infinite Dial 2019 Australia, a study of digital media behavior in Australia, commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA), and Triton Digital.

eyeo partners with Factmata to develop the Trusted News browser extension

eyeo partners with Factmata to develop the Trusted News browser extension

eyeo, the company behind Adblock Plus, this month announced an investment and partnership with Factmata.

4 buyers shortlisted for the Kantar sale

4 buyers shortlisted for the Kantar sale

According to Reuters, citing sources familiar with the matter, the firms are Bain Capital, Apollo, and Platinum, plus a fourth undisclosed bidder.

Media.net partners with White Ops to avoid bots

Media.net partners with White Ops to avoid bots

Media.net this month announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to provide advertisers with fraud protection.

Google is outperforming other SSPs on quality

Google is outperforming other SSPs on quality

Confiant’s report shows that Google AdX is outperforming all the other SSPs in quality.

Everflow partners with Tipalti to automate all publisher and affiliate payments

Everflow partners with Tipalti to automate all publisher and affiliate payments

Tipaldi this month announced a new partnership with Everflow, a cloud-based Partner Marketing Platform that provides performance tracking, analytics, and global payouts in a single dashboard.

Sky invests in You.i TV, a video platform

Sky invests in You.i TV, a video platform

Sky this month announced an investment in You.i TV, a privately held company with a platform that enables TV and media companies to deliver content on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base.

Google Ad Manager

Google Ad Manager to discontinue existing price rules and to introduce more transparency

Google this month announced that the change to a unified auction will bring more transparency to publishers, and different pricing rules specific for the unified auction.

Community: Xandr creates a video marketplace across devices and publishers

Community: Xandr creates a video marketplace across devices and publishers

Xandr this week created a curated marketplace with video publishers called Community. Xandr says this is the first step for a convergence of linear TV and digital. Xandr’s marketplace Community includes WarnerMedia, Vice, Hearst Magazine, Newsy, Philo, Tubi, and Xumo inventory.

Google introduces a new planning tool in Google Ads for performance campaigns

Google introduces a new planning tool in Google Ads for performance campaigns

Google this week introduced a Performance Planner in Google Ads. The Performance Planner is a planning tool that identifies spend amounts to drive incremental conversions.

Google introduces Discovery ads on Gmail, YouTube, and Discover

Google this week launched Discovery ads, a new format that is being rolled out globally later this year. Discovery ads will show in Discover (former Google feed), in YouTube home feed, and in the Gmail Promotions and Social tabs.