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DoubleVerify expands brand safety tools with 30 new avoidance categories for Facebook and Instagram advertisers.
by Luis RijoThe latest update brings v4 targeting parity and YouTube inventory control settings for improved campaign management capabilities across the programmatic platform.
by Luis Rijo
Platform streamlines prescription drug keyword targeting while maintaining existing restrictions.
by Luis Rijo
Verification firm finds automated food content farms mislead consumers while capturing advertising revenue through fake imagery and authors.
by Luis Rijo
Nielsen unveils Outcomes Marketplace platform integrating attention metrics from Realeyes for comprehensive ad performance.
by Luis Rijo
Beta introduces sequential storytelling format across six markets with enterprise advertiser testing underway.
by Luis Rijo
Strong performance driven by Connected TV partnerships and AI-powered tools as platform expands reach across retail and streaming.
by Luis Rijo
Services revenue reaches new all-time high as advertising contributes to double-digit expansion.
by Luis Rijo
DoubleVerify expands brand safety tools with 30 new avoidance categories for Facebook and Instagram advertisers.
by Luis Rijo
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
DoubleVerify expands brand safety tools with 30 new avoidance categories for Facebook and Instagram advertisers.
by Luis RijoThe latest update brings v4 targeting parity and YouTube inventory control settings for improved campaign management capabilities across the programmatic platform.
by Luis Rijo
Platform streamlines prescription drug keyword targeting while maintaining existing restrictions.
by Luis Rijo
Verification firm finds automated food content farms mislead consumers while capturing advertising revenue through fake imagery and authors.
by Luis Rijo
Nielsen unveils Outcomes Marketplace platform integrating attention metrics from Realeyes for comprehensive ad performance.
by Luis Rijo
Beta introduces sequential storytelling format across six markets with enterprise advertiser testing underway.
by Luis Rijo
Strong performance driven by Connected TV partnerships and AI-powered tools as platform expands reach across retail and streaming.
by Luis Rijo
Services revenue reaches new all-time high as advertising contributes to double-digit expansion.
by Luis Rijo