Data

Marketo integrates LiveRamp's IdentityLink

LiveRamp last month announced a partnership with Marketo to leverage IdentityLink. According to LiveRamp, Marketo users can now connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists.

Data

Google Cloud opens new regions in Seoul and Salt Lake City

Google today announced two additions to the Google Cloud. The new regions are Seoul, South Korea and Salt Lake City, Utah, USA. Google will have 23 global regions in 2020.

Data

Accenture to acquire Cirruseo, a Google Cloud services provider

Accenture today announced that is into exclusive negotiations to acquire Cirruseo, a pure-play Google Cloud services provider in France. The terms of the transaction are not being disclosed.

Retail

Microsoft Advertising launches Sponsored Products beta

Sponsored Products is an ad type that enables manufacturers to boost visibility and drive more traffic for their top products in shopping campaigns.

Data

Buying ads.txt authorized sellers reduces the ad fraud in 19%

Buying ads.txt authorized sellers reduces the ad fraud in 19%, Pixalate revealed in a new research to highlight Q4 2018 trends around the IAB Tech Lab's ads.txt initiative.

Display

Axel Springer is suing again Adblock Plus, now for copyright violation

Axel Springer, one of the biggest publishers in Germany, filed a copyright lawsuit against the Eyeo, in Hamburg Regional Court, the Horizont reports. Eyeo main product is Adblock Plus.

Data

Accenture acquires Shackleton

Accenture has acquired the Spanish brand communications agency Shackleton, the company announced today. Shackleton is headquartered in Madrid with offices in Barcelona and Santiago, Chile.

Video

Gizmodo Media Group and The Onion acquired by a private equity firm

Great Hill Partners, a private equity firm, today announced it has acquired the Gizmodo Media Group and The Onion from Univision Communications Inc.

Video

Australian online advertising market hit $8.8bn in 2018

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published last month by PwC.

Data

Google Ad Manager with latency on the reports

Publishers using Google Ad Manager are seeing high latency when pulling reports. Google Ad Manager is used by publishers as an ad server or as an exchange.

Data

DoubleVerify is now measuring in-app brand safety at content level

DoubleVerify this week announced the launch of an expanded mobile app brand safety solution. Available since April 3, DV's solution for brand safety now offers 75 content avoidance categories in-app.

Display

Car Screen will be the next device type

On digital, the first personalized device type available for advertising was Desktop, then Tablet and Mobile. While DSP's and SSP's are still integrating Connected TV inventory, there is already a battle for the dominance of the car screen.

Display

Accenture to acquire creative agency Droga5

Accenture has entered into an agreement to acquire Droga5, a creative agency based in New York and London.

Video

Simpli.fi executes 7000 connected TV campaigns in the first quarter

Simpli.fi this week announced that has executed 7000 connected tv campaigns in the first quarter of 2019. The campaigns were from 3,300 unique advertisers.

Video

Amobee now has the exclusivity of the digital inventory of the biggest broadcaster in the UK

Amobee this week announced a partnership with ITV, the United Kingdom’s biggest commercial broadcaster. Amobee will enable ITV to offer advertisers solutions and programmatic access within its portfolio of digital video inventory across ITV properties exclusively through the Amobee platform. Amobee says the agreement with ITV is significant as

Data

Amazon Web Services to open a new zone in Indonesia in 2021

AWS this week announced that it will open an infrastructure region in Indonesia by the end of 2021 / early 2022. The new AWS Asia Pacific (Jakarta) Region will consist of three Availability Zones at launch, and will be AWS’s ninth region in Asia Pacific, joining existing regions in Beijing,

Audio

Apple surpasses Spotify in the US

Apple Music has surpassed Spotify in the US when it comes to paid subscriptions. According to The Wall Street Journal, citing sources familiar with the matter, Apple Music has a monthly growth rate of about 2.6% to 3%, compared with 1.5% to 2% from Spotify.

Social

Snap App Stories now available on third party apps

Snapchat yesterday announced the introduction of App Stories on third party apps, letting Snapchatters create custom Stories for partner apps, directly from Snapchat. The integration happens via Snap Kit, at the moment with more than 200 apps connected. Snapchat said Tinder is one of the partners to integrate the Snap

Data

Browsing the web was faster in 2018, Google says

Google yesterday revealed that has measured performance improvements on the web in 2018. For the slowest one-third of traffic, Google saw user-centric performance metrics improve by 15% to 20% in 2018. According to Google, no improvement was seen in 2017, the previous year. To measure the web performance, Google uses

Social

Facebook recommends advertisers to use square ratio on image link ads

Facebook is recommending advertises to use the aspect ratio up to 1:1 (square) on image link ads. Facebook says that 1:1 image link ads showed significant improvement in click-through rate and conversion rate, when compared to the original 1.91:1 (landscape) aspect ratio. According to Facebook, advertisers

Data

Nativo acquires SimpleReach, a content measurement platform

Nativo last week announced the acquisition of SimpleReach, a platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Nativo says SimpleReach’s measurement solution enable brands to track all of their content, see what’s working, and then act on those

Display

Adform receives new investment from a Northern European fund

Adform today announced that a new shareholder injected equity in the ad tech company. The new shareholder is GRO Capital, a Northern European private equity fund focuses on B2B software and tech. Lars Dybkjær, managing partner at GRO Capital, Lars Lunde, partner at GRO Capital, and Torben Munch, former CEO

Display

Snapchat is creating an ad network for apps

Snap Audience Network is the new ad network being created by Snapchat. Snap says Snap Audience Network will be launched in the coming months and is designed to offer third-party developers the opportunity to monetize their apps with Snap Ads. The program will launch with iOS integrations and will be

Sizmek files for bankruptcy with over 64 million dollars in claims

Sizmek last Friday filed for bankruptcy in the United States Bankruptcy Court Southern District of New York.

Display

AMPHTML creatives now available in DV360

Google last week announced the introduction of AMPHTML creatives in DV360. Creatives can be built in Google Web Designer or in any HTML editor. AMPHTML creatives contain a form of HTML that helps make fast loading creatives.