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Google's local pack ads surged from less than 3% to 22% of tracked mobile keywords between November 2025 and January 2026, marking unprecedented change in search results.
by Luis Rijo
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
by Luis Rijo
Traditional search maintained 10% of desktop activity through 2025 while AI tools grew to 0.77%, with users writing longer queries rather than switching platforms.
by Luis Rijo
Frankfurt Regional Court ruled September 10 that Google's AI Overviews can materially harm competition but dismissed plastic surgeons' preliminary injunction.
by Luis Rijo
Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.
by Luis Rijo
NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.
by Luis Rijo
Google research paper details SAGE framework generating synthetic training data for search agents requiring multiple reasoning steps to answer complex questions.
by Luis Rijo
CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
by Luis Rijo
Google's local pack ads surged from less than 3% to 22% of tracked mobile keywords between November 2025 and January 2026, marking unprecedented change in search results.
by Luis Rijo
A class action filed Feb. 19 in California accuses Google of transmitting Americans' browsing data to Chinese-affiliated ad partners via real-time bidding, violating federal national security rules.
New VAB and TVision data shows premium video platforms deliver 33% stronger co-viewing, 49% longer sessions, and 18% higher sustained attention than YouTube on CTV.
JWX launched Vertical Video on February 19, 2026, giving publishers a one-line JavaScript tool to create swipeable, social-like experiences on owned properties amid search traffic declines.
Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.
ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.
Meta integrates Manus AI into Ads Manager after its December 2025 acquisition, giving advertisers autonomous agent tools for audience research, reporting, and campaign analysis.
Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.
The Trump administration is pressuring Utah Republican Rep. Doug Fiefia to abandon HB286, a bill targeting frontier AI developers with revenue above $500M.
Google's local pack ads surged from less than 3% to 22% of tracked mobile keywords between November 2025 and January 2026, marking unprecedented change in search results.
by Luis Rijo
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
by Luis Rijo
Traditional search maintained 10% of desktop activity through 2025 while AI tools grew to 0.77%, with users writing longer queries rather than switching platforms.
by Luis Rijo
Frankfurt Regional Court ruled September 10 that Google's AI Overviews can materially harm competition but dismissed plastic surgeons' preliminary injunction.
by Luis Rijo
Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.
by Luis Rijo
NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.
by Luis Rijo
Google research paper details SAGE framework generating synthetic training data for search agents requiring multiple reasoning steps to answer complex questions.
by Luis Rijo
CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
by Luis Rijo