Data ID5 acquires TrueData to strengthen global identity infrastructure ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising.
Social IAB Croatia releases comprehensive influencer marketing disclosure guidelines IAB Croatia published guidelines for influencer marketing transparency on November 3, 2025, establishing self-regulation standards for content creators and advertisers.
Video Warner Bros. Discovery reaches 128 million subscribers in Q3 2025 Warner Bros. Discovery added 2.3 million subscribers in Q3 2025, reported $2.5 billion adjusted EBITDA with streaming contributing $1.3 billion annually amid separation plans.
Retail Retail imports forecast to slow as holiday inventory reaches stores NRF projects November-December port volumes will drop 14-18% year-over-year as retailers complete tariff-driven frontloading ahead of 2025 holiday season.
Search Independent tests show AI Max underperforms traditional match types Analysis of 250+ campaigns reveals AI Max delivers conversions at 35% lower ROAS than other match types, contradicting Google's efficiency claims.
Data Germany pushes for sweeping data protection simplification beyond EU proposal Germany calls for broad GDPR reforms including AI training exemptions, reduced access rights, and pseudonymization changes in policy document dated October 23, 2025.
Data Ecuador establishes framework for legitimate interest data processing Ecuador's data protection superintendent issues comprehensive regulations on November 7 requiring documented balancing tests before companies can process personal data based on legitimate interest.
X iOS update disables JavaScript during link prefetch, generating artificial traffic X's November 5 iOS update automatically loads links before users click, creating invalid traffic that inflates publisher metrics and undermines advertising measurement standards.
AI Google expands no-code AI app builder Opal to 160+ countries Google's Opal no-code platform expansion to over 160 countries on November 6, 2025 intensifies competition with workflow automation tools like n8n.
Search Lazy loading implementation causes 20% traffic drop despite PageSpeed gains SEO agency reports 20% traffic decline after applying lazy loading to all images, despite PageSpeed score jumping from 65 to 92, highlighting LCP optimization challenges.
Search Google releases guidance on effective technical SEO audit methodology Google Search Central publishes November 6, 2025 video explaining technical audit approach emphasizing context over arbitrary scoring systems and tool limitations.
AI Google intensifies OpenAI competition with 18-month Gemini Pro offer in India Google partners with Reliance Jio to provide 18 months of free Gemini Pro access to Indian users aged 18-25, valued at $396 (₹35,100), intensifying competition.
Retail Macy's integrates Amazon's retail advertising technology for sponsored products Macy's Media Network launches sponsored products through Amazon Retail Ad Service, enabling advertisers to reach millions of shoppers via familiar campaign tools.
Data This week: Courtroom showdowns and crumbling measurement Digital advertising faces measurement crisis as IP matching fails while legal battles reshape platforms and AI licensing emerges as publishers' new revenue frontier.
DOOH JCDecaux returns to Barcelona with 10-year street furniture contract JCDecaux secures exclusive 10-year Barcelona bus shelter and information panel contract, deploying 300 digital screens across Spain's second-largest city.
AI Amazon launches Kindle Translate for independent authors Amazon introduces AI-powered translation service for Kindle Direct Publishing authors, supporting English-Spanish and German-English translations to expand global reader access.
DOOH JCDecaux reports mixed Q3 results as Olympics comparison weighs on growth JCDecaux posted €926.1 million revenue in Q3 2025 with -0.9% organic decline, but underlying growth reached approximately 3% excluding Olympics impact.
Audio Spotify surpasses 700 million users with €582M operating income in Q3 Spotify Q3 2025 earnings revealed 713 million users, 281 million subscribers, and €4.3 billion revenue, but ad-supported revenue declined 6% year-over-year to €446 million.
Audio Spotify adds weekly listening stats feature to 60+ markets Spotify launched listening stats on November 6, 2025, showing users' top artists and songs from the past four weeks across more than 60 markets for Free and Premium users.
Display AppLovin posts 68% revenue growth in third quarter as AI platform gains AppLovin reports $1.4 billion quarterly revenue fueled by gaming advertising model improvements and self-service platform launch.
AI AI traffic converts at 3x higher rates than traditional channels AI assistants driving 156% traffic growth while delivering superior conversion performance for publishers and news sites.
Display Google Ad Manager introduces AI tools for publisher brand safety and live CTV monetization Google Ad Manager launches AI brand safety automation, generative reporting tools, and CTV Live-biddable solution alongside Buyer Direct feature for streamlined agency deals.
Data Google Analytics refocuses user-provided data on ads conversions Google Analytics launched new user-provided data infrastructure on November 5, prioritizing Enhanced Conversions and Customer Match while removing reporting identity.
Video Large advertisers plan 43% spending increase on addressable TV by 2026 Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments.
Search Adthena becomes first Google Trusted Trademark Partner for paid search Adthena achieves Google Trusted Trademark Partner status after year-long collaboration, establishing automated brand protection benchmark for trademark infringement in Google Ads.
