Roku today released the third quarter 2019 results. In the letter to shareholders, Roku said that the “monetized video ad impressions again more than doubled YoY.” According to Roku, The Roku Channel contributed to this growth as impressions within the channel are growing faster than the impressions within the overall

Google this month announced that TrueView for Action campaigns in DV360 are now also running on Google Video Partners, which means ads have more reach outside YouTube websites and apps. TrueView for Action campaigns are video performance, where an action is defined by a user that views at least 10

Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company Adelphic from Meredith Corporation, Viant announced this week. Financial terms were not disclosed. The transaction includes the 60% of Viant that Meredith Corporation acquired via the Time Inc. acquisition in January 2018. In addition, both

Google yesterday updated Google Ad Manager API into the version v201911. The new API adds the CMS_METADATA dimension and cmsMetadataKeyIds ReportQuery field, new error messages for some ReportQuery configuration issues, and removes the Sales Manager ReportQuery options: “includeZeroSalesRows” and “PROPOSAL_LOCAL enum value from timeZoneType.” On the reporting, publishers

Baidu last week announced that the Chinese website Haokan with short videos reached 110 million Monthly Active Users (MAUs). Baidu’s short video platform Haokan offers a mix of both user-generated and professionally-produced content. Baidu launched Haokan in 2017. According to Baidu, Haokan’s short videos have accumulated over 3

LinkedIn today launched Open for Business globally, a tool that enables small business owners and freelancers to add the services they offer to their LinkedIn profiles. Open for Business was originally launched in the US this summer and is now available to all LinkedIn members across 28 languages. Open for

Facebook this week announced that it will implement a limit on the number of ads each Page can run at the same time. The limit will be introduced in mid-2020 and Facebook says it affects “just a small percentage of advertisers.” Facebook justifies the introduction of limits saying that a

Google this week opened up de access to Site Kit, a new WordPress plugin that contains Google Search Console, Google Analytics, PageSpeed Insights, Optimize, Tag Manager, and AdSense. The plugin Site Kit was in beta since 2018. In 2017, Google sunset the official AdSense plugin (called Google Publisher Plugin). Site

AWS this week announced a new infrastructure region in Spain, consisting of 3 Availability Zones at launch. The Amazon Web Services’ region in Spain is expected to open in late 2022 or early 2023, following the opening of Milan, expected to launch early next year. Amazon will have 7 regions

Google Ad Manager researched the performance of 44 of its top TV-programmer partners across APAC, EMEA, LATAM, and North America, from Q4 2018 through Q1 2019, and found out that the share of programmatic is higher in EMEA. Justin Bradbury, Brand and Programs Manager at Google Ad Manager, wrote that

Roku today announced that the channel Apple TV+ is now available through the Apple TV app on the Roku platform. Users can subscribe the Apple TV+ for $4.99 per month. Roku says Apple TV+ will add new originals monthly. Apple TV+ includes original shows, movies, and documentaries starring the

The IAB Europe Virtual Programmatic Day H2 2019 will happen on Tuesday, November 19, 2019, from 1:00 PM until 5:00 PM GMT. IAB Europe says this edition will have the focus on the latest market trends including spend, drivers and barriers, key growth areas such as connected TV,

As of 1 December 2019, Renato Profico will take over as the new CEO of Doodle, Tamedia announced. Gabriele Ottino, the current CEO, has decided to leave the company. According to Tamedia, Gabriele Ottino has successfully driven the growth of paid premium services for business customers, during his 3-year tenure

Google this month announced that is reviewing the workflow in DV360 for the trafficking of Audio Ads. Advertisers will be able to directly upload the Companion Ads when they set up a new audio creative. Before this change, advertisers needed to upload beforehand an image or a non-responsive HTML5 companion

Amazon Advertising this week launched Sponsored Display to vendors who sell on Amazon in the United Kingdom, Germany, France, Italy, Spain, India, Japan, and Canada. Sponsored Display is a self-service advertising solution that enables advertisers to engage shoppers who showed interest in categories related to the promoted ASIN or by

Spotify yesterday launched Spotify Kids, a standalone app designed for kids and families. Spotify Kids is now available in Ireland, in a beta launch, for the users with Premium Family plan. Spotify Kids will be rolled in the coming months in all Spotify markets. The content within Spotify Kids is

Google Ads this week opened a beta for the Lead Form Extensions, a new ad extension that enables advertisers to display a form submission directly on Google Search. Lead Form Extensions works only on mobile. Katerina Daveynis, Product Manager at Google Ads, wrote that Lead Form Extensions capture interest when

TVSquared this month announced a partnership with Extreme Reach (ER) to enable advertisers to measure TV content served across ad-supported OTT streaming service. Extreme Reach integration captures all ads, giving advertisers the ability to track performance at scale across linear and digital TV content everywhere. TVSquared says that each day,

Amobee this month announced that is now using DoubleVerify measurement for connected TV inventory. Amobee says the extension of the partnership prevents fraud from reaching the Amobee platform, ensuring advertisers have access to a safe, transparent buying ecosystem with high-quality inventory. “DoubleVerity is pleased to partner with Amobee to bring

Facebook this month included the ad campaigns using Automatic Placements on the Facebook Search Results. There is a limitation: the feature is only available to English and Spanish search terms. According to Facebook, the Facebook Search Results placement includes search result pages including general search and Marketplace search. Facebook says

Spotify yesterday reported the financial results for the third quarter of 2019, where it saw a revenue growth of 20% Y/Y. Spotify says the ad supported growth underperformed the expectations in Q3. A new order management software to replace Google’s Doubleclick Sales Manager, which was sunset in July,

Microsoft Advertising this month opened a new beta with a new redesigned platform. Microsoft is inviting all advertisers to move to the new platform via this form. According to Microsoft, the series of changes on the new UI were done with the goal of modernize the look, feel, and functionality

Audion has raised €1.1 million in a first seed round, the company announced this week. The seed round included Founders Future, and Kima Ventures, among other angels. Audion says the funding round will allow the acceleration of the development of its technology and to expand into four new countries