Mastercard yesterday announced it is acquiring SessionM, a customer management platform (CMP), used mainly by retail. SessionM is a customer engagement and loyalty platform used by retailers, airlines, restaurants and CPG companies. Mastercard expects the acquisition will happen in the fourth quarter. Mastercard says SessionM will enhance Mastercard’s ability

HubSpot this week added LinkedIn Lead Gen Form creation to the free HubSpot ads tool. LinkedIn Lead Gen Form creation enables advertisers to collect leads from their ads on LinkedIn using pre-filled forms, which they can now set up directly within the connected HubSpot platform. The HubSpot ads tool connect

IAB this week released the IAB Internet Advertising Revenue Report 2019, revealing that the first 6 months of 2019 registered the highest spend in history for the first half of the year. U.S. digital advertising revenues reached $57.9 billion on the first half of 2019. The Internet Advertising

IAB and the IAB Tech Lab today released for public comment the IAB California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies. IAB and the IAB Tech Lab are asking publishers, technology intermediaries, ad agencies, brands, data companies, and all other participants in the digital advertising supply chain

Roku today entered into an agreement to purchase the DSP dataxu. dataxu provides advertisers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. dataxu uses advanced TV and OTT media planning tools, a proprietary device graph, and data science to help marketers optimize

Rubicon Project today announced the acquisition of RTK.io, a publisher provider of tools and services related to header bidding. Rubicon Project paid $11 million cash for RTK.io. “RTK shares our commitment to open source and our passion for serving publishers with powerful tools and incredible client service,” said

Google today issue a recommendation for AdMob publishers to try the Adaptive Anchor Banner. Google says that adaptive anchor banners consider the device in use, the ad that a publisher is comfortable using, and the aspect ratios and performance of all available demand. Smart banners, another option available in AdMob,

TVSquared today announced a partnership with Ampersand, the audience-based multi-screen TV advertising sales and technology company. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand advertisers with campaign performance insights in addition to standard reach

Apple TV app is now available on the Roku platform since this week, Roku announced. Apple TV app gives access to iTunes video library on the Roku platform, and starting in November to Apple TV+. Here the Roku device models compatible with Apple TV app: Roku TV 7000X, C000X, 8000X

The IAB Technology Laboratory (Tech Lab) this week announced that SpotX Chief Scientist Neal Richter was elected by its board of directors as the new chair. Neal Richter will guide the Tech Lab’s work to evolve privacy-compliant standards for programmatic advertising, simplify video ad delivery, increase supply chain transparency,

AdsWizz this week integrated the PodScribe’s contextual-targeting solution for podcasts on AdsWizz’s AudioMatic platform. PodScribe has been in private beta for more than a year, and has been tested with podcast publishers. PodScribe is available with select publishers and advertisers around the world, in multiple languages. AdsWizz says

Pixalate this month released the Programmatic Seller Trust Indexes for the Q2 of 2019. RhythmOne was named #1 on the display-focused Global Seller Trust Index (GSTI) for the U.S., #1 on the Mobile Seller Trust Index (MSTI) and #1 on the Video Seller Trust Index (VSTI) for both the

Snap this week announced a new type of ads for eCommerce advertisers. Dynamic Ads will be in open beta starting in the coming weeks, for any advertiser in the United States. Dynamic Ads have automated personalization, made specially for eCommerce. According to Snap, Dynamic Ads include different templates designed to

DAX this week announced a partnership with Frequency, a digital audio’s first Creative Management Platform. According to DAX, the partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of publishers. Frequency’s data-driven capabilities enable personalization around ad creative based on real-time data signals (e.

eMarketer latest forecast reveals that Google and Facebook will net a combined 68.5% of the £14.56 billion ($19.41 billion) UK digital ad market this year. eMarketer says the share will surpass 70% by 2021. “Despite economic uncertainty due to Brexit, Google’s and Facebook’s ad revenues

Verizon Media this week announced that it has established an exclusive offering of native programmatic advertising opportunities in Apple News and Stocks across iPhone, iPad and Mac in Australia, Canada and the U.K. According to Verizon Media, native formats drive 11x the average engagement of a traditional banner ad.

Centro this week announced that it has connected Basis by Centro with FreeWheel’s Strata platform, via a two-way API integration. Centro says the integration with Strata creates operational advantage for agencies spending millions in digital media on hundreds of vendors every month on behalf of dozens of clients. Basis

eMarketer this week predicted that Google’s share of search ad revenues will drop in the US, while Amazon will grow over the next two years. Amazon surpassed Microsoft in 2018 to become the second-largest ad platform for search in the US. According to eMarketer, the US search ad market

Google Ads this week introduced six new columns on the reporting, enabling advertisers to see metrics like cost per conversion or return on ad spend based on the conversions, when they happened, and not based on the time of the click. Tal Akabas, Product Manager, Search Ads, at Google, wrote

Google will introduce the in-market and affinity audiences on Google Search. The launch will happen in the coming weeks. In-market and affinity audiences appear on campaign settings. According to Google, Affinity audiences help advertisers to raise awareness and drive consideration among people who have a strong interest in the products.

Google yesterday launched a new beta with Augmented Reality Ads on YouTube Masthead and TrueView video discovery ads. The AR Beauty Try-On is available to brands globally and lets viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras. Google says that seeing the product

LinkedIn is launching tomorrow a new feature that enables members to create, share, and discover professional networking events taking place in their city and local area. LinkedIn Events is available to all users on LinkedIn globally, starting first with English-speaking markets. “At LinkedIn, our core focus is to help our