PPC Land (Page 281)

China Unicom and ZTE made the first 5G call on Shenzhen

Guangdong branch of China Unicom and ZTE have made the world's first 5G call by means of ZTE's 5G prototype smartphone in Shenzhen 5G field trial, ZTE last week announced. The test also completed the verification of diverse services, such as Wechat group voice call, online

Marketing News

Employers plan to increase or maintain their headcount as a result of automation

ManpowerGroup surveyed 19,000 employers in 44 countries and found out employers (87%) plan to increase or maintain their headcount as a result of automation. ManpowerGroup says that companies that are digitizing are growing, and that growth is producing more and new kinds of jobs. Organizations that are already automating

Marketing News

Technical University of Munich (TUM) creates an AI ethics research center with Facebook support

Facebook last week announced a new partnership with the Technical University of Munich (TUM) to support the creation of an independent AI ethics research center. The Institute for Ethics in Artificial Intelligence, which is supported by an initial funding grant from Facebook of 6.5 million euros over five years,

Marketing News

GeoEdge releases a solution for in-app real-time blocking of malicious and inappropriate ads

Despite a decrease in mobile threats in 2018, according to security firm Avast, the company reported a 49% increase in ad-based malware last year, and just last week, researchers at security provider Trend Micro discovered 85 different apps pushing adware to unsuspecting Android users. GeoEdge this week released its solution

Marketing News

Mobile: 10 minutes of every hour spent consuming media will be streaming video on mobile

App Nannie this week released the annual The State of Mobile in 2019 report. In the report, App Nannie predicts that in 2019, 10 minutes of every hour spent consuming media will be streaming video on mobile. According to App Nanie, consumers downloaded 194 billion apps in 2018, spent $101

Marketing News

Eurosport signs agreement with Outbrain for native ads

Outbrain this week announced the signatura of a multi-year partnership with Eurosport. The agreement is a pan-regional deal, including the UK, France, Germany, Italy, Spain, Asia, and Australia. Eurospot will use Outbrain’s smartfeed and video technology. “Outbrain’s Smartfeed and Amplify technology is great for us.” said David Fisher,

Marketing News

Glassdoor opens localized sites for Singapore, Hong Kong, and New Zealand

Glassdoor this week launched websites for Singapore, Hong Kong, and New Zealand. Glassdoor is a platform that offers the latest jobs paired with employee-provided Reviews, ratings, and salaries. Glassdoor has approximately 62 million unique monthly visitors worldwide and has 18 localized sites. In Glassdoor, before applying for or accepting a

Data

Google redesigns Optimize

Google introduced a new streamlined experience page, a direct link to Google Analytics, and a simplified code installation.

Marketing News

Amazon launches new bidding and targetings for Sponsored Products

Amazon this month launched three new bidding strategies, bid multipliers, product targeting, and automatic targeting on Sponsored Products. Advertisers who would like to manage their own bids can choose the new “fixed bids” options, while advertisers focused on maximizing bid efficiency can choose from two new automated bidding strategies that

Marketing News

Vivaldi acquires Gravity Thinking, a creative and digital agency based in London

Vivaldi yesterday announced the acquisition of Gravity Thinking, a creative and digital agency based in London. Vivaldi says Gravity Thinking’s expertise in performance marketing will complement Vivaldi’s business and brand strategy, data analytics, creative, and technology capabilities. Founded in 2007, Gravity Thinking past and current clients include Hyundai,

Marketing News

Pandora launches a smart assistant (voice mode) in the mobile app

Pandora yesterday introduced Voice Mode, a new, native smart assistant that allows listeners to control Pandora’s mobile app and enjoy new music discovery using simple voice commands. Since yesterday, Pandora is rolling out access to Voice Mode to select listeners on iOS and Android, with general availability for all

Marketing News

Google releases Sheets data connector for BigQuery in the coming weeks

Google yesterday announced that is combining the power of BigQuery and Google Sheets to make possible employees outside of data analytics functions to run queries, like analyzing sales data. Google says the Sheets data connector for BigQuery will be generally available to G Suite Business, Enterprise, and Education customers in

Marketing News

Hogarth establishes LATAM Hub in Miami

Hogarth Worldwide, a WPP company, yesterday announced that it has established a new operation in Miami focused on the Latin American market, located at 601 Brickell Key Drive. Hogarth Miami will bridge its blue-chip clients in the United States and Latin America by offering efficiencies in marketing production, adaptation and

Marketing News

DDB Canada names Brent Choi as CEO and CCO

DBB Canada yesterday announced that Brent Choi is being named as the agency's CEO and CCO. DBB Canada says this reflects a leadership restructuring that introduces a new dual role at the company's helm, after current president and COO, Lance Saunders decided to leave the company

Marketing News

Supermetrics for Excel launched today bringing all marketing metrics into Excel

Supermetrics today announced the launch of Supermetrics for Excel, a new tool that automates marketing reports and dashboards in Microsoft Excel. Supermetrics for Excel helps marketers to make better data-driven decisions by collating data from over 50 marketing platforms and ad networks into Excel and visualizing the results for faster

Marketing News

Apple launches HomePod in China, available starting this Friday

HomePod will be available in mainland China and Hong Kong starting this Friday, January 18. All versions - white and space gray - will be available. Right now, HomePod is available in the US, UK, Australia, Canada, France, Germany, Mexico, and Spain. HomePod is compatible with iPhone 5s or later,

Marketing News

Allison Johnson is the new PayPal CMO

PayPal today announced the appointment of marketing veteran Allison Johnson to the position of executive vice president and chief marketing officer (CMO), effective today. In this newly created role, Johnson will be based in the company’s San Jose headquarters and report directly to PayPal CEO Dan Schulman. “Allison is

Marketing News

DoubleVerify acquires Leiki, a contextual intelligence company

DoubleVerify today announced that it has acquired Leiki, a contextual intelligence and content classification platform headquartered in Helsinki, Finland, and with operations across Europe. “Leiki’s data-driven technology platform and advanced content classification expertise dovetail perfectly with DV’s global brand reputation offering – a core competency since our company’s

Video

Sightly and Horizon Media score over 99% in IAS YouTube brand safety measurement beta

Sightly and Horizon Media today announced the results of a joint beta test using the newly released IAS YouTube Brand Safety and Suitability Solution.

Marketing News

Facebook, TikTok, Instagram, Snapchat, and Vigo Video were the top 5 social apps installed in 2018

Facebook continues to be the number 1 social networking app on overall downloads, especially due to the first position in the Google Play store. However, on Apple Store, TikTok was the number 1 app installed worldwide, according to SensorTower data. Julia Chan, Market Analyst at SensorTower, says Facebook and TikTok

Marketing News

Ericsson and Deutsche Telekom achieve 40Gbps data transmission in millimeter wave

Ericsson and Deutsche Telekom this week announced they are the first to demonstrate a millimeter wave link with a data transmission rate of 40Gbps. The live trial was completed at the Deutsche Telekom Service Center in Athens over a hop distance of 1.4 kilometers in the millimeter wave (E-band)

Marketing News

Feedvisor expands its platform combining pricing and advertising on Amazon

Feedvisor this week announced an expansion of its platform that combines an algorithmic repricer with new advertising capabilities. Feedvisor says new advertising optimization platform enables brands to connect with Amazon customers by automating processes and simultaneously increasing ROI. According to Feedvisor, clients have seen a 35 percent increase in impressions,

Data

Carriers are only one source used by data aggregators, and this source is now in threat in the US

T-Mobile, Verizon, AT&T, and Sprint are reviewing how they sell location data of their customers, after Motherboard story on how easy is to buy location data from a specific user.

Data

Venezuela blocks Wikipedia amid presidential dispute

The NetBlocks internet observatory yesterday announced it has collected evidence of the blocking of all editions of Wikipedia in Venezuela. The restrictions are implemented by the largest telecommunications provider CANTV. Blocked users confirmed on Twitter.

Marketing News

Google DNS follows Cloudflare and is now using the TLS protocol

Google this week announced that Google Public DNS is now using TLS protocol, a standard way to provide security and privacy for DNS traffic between users and their resolvers. Google says that now users can secure their connections to Google Public DNS with TLS, the same technology that protects their