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A person wearing a striped shirt and headset plays a game, highlighting Comcast's new low-latency internet tech
Video

Comcast launches ultra-low latency internet across major US cities

New technology promises sub-eye blink latency for gaming and video calls, expanding to multiple locations in 2025.
Feb 2, 2025 2 min read
EU court orders Irish data watchdog to investigate Meta privacy complaint
Data

EU court orders Irish data watchdog to investigate Meta privacy complaint

General Court rules Irish DPC must examine noyb's 2018 complaint over Meta's handling of sensitive user data.
Feb 2, 2025 2 min read
Amazon drone
Retail

Amazon plans first UK drone delivery hub in Darlington

British regulators to review Amazon's proposal for Prime Air drone delivery operations from Darlington fulfillment center.
Feb 2, 2025 3 min read
Google News Showcase Croatia
Display

Google News Showcase expands to Croatia with major media partnerships

Google launches News Showcase in Croatia, partnering with leading publishers including 24sata and Večernji list in licensing program.
Feb 2, 2025 2 min read
Digital Advertising Revenue at Big Tech Firms as a Percentage of U.S. GDP, 2002-2023
Display

Digital advertising is quietly reshaping the U.S. economy

Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.
Feb 1, 2025 3 min read
Grounding with Bing Search
AI

Grounding with Bing Search enhances Azure AI Agent Service

Microsoft integrates real-time web data to improve AI decision-making and accuracy.
Feb 1, 2025 4 min read
US Copyright Office clarifies AI-generated content rules
AI

US Copyright Office clarifies AI-generated content rules

New report outlines copyright rules for AI-generated works, focusing on human authorship.
Jan 30, 2025 4 min read
Sky New Zealand
Video

Sky New Zealand taps Magnite for streaming sports advertising

Sky New Zealand launches programmatic advertising for Sky Sport Now streaming platform, marking shift in local sports media landscape
Jan 30, 2025 3 min read
Meta reports 21% increase in advertising revenue for fourth quarter 2024
Social

Meta reports 21% increase in advertising revenue for fourth quarter 2024

Meta's advertising business shows strong growth with increased ad impressions and prices, driving total revenue to $48.4 billion.
Jan 29, 2025 2 min read
IAB Tech Lab
Data

IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025

New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.
Jan 29, 2025 2 min read
Taboola extends content deal with Reach for 13th year
Display

Taboola extends content deal with Reach for 13th year

UK publisher Reach renews content recommendations partnership with Taboola, adding header bidding functionality.
Jan 29, 2025 2 min read
YouTube Shorts: Product lead discusses strategy and metrics
Video

YouTube Shorts: Product lead discusses strategy and metrics

YouTube's Shorts product lead reveals key metrics and technical insights about short-form video strategy and recommendations.
Jan 29, 2025 3 min read
Microsoft search ad revenue grows 21% as AI investments boost performance
Search

Microsoft search ad revenue grows 21% as AI investments boost performance

Microsoft reports search and advertising revenue growth driven by higher search volume and revenue per search in Q2 FY25.
Jan 29, 2025 2 min read
DPA Budget / Fines Imposed (2023) - Millions of Euros - noyb • Source: European Data Protection Board
Data

GDPR enforcement data shows low fine rates across European authorities

Analysis of European Data Protection Board statistics reveals only 1.3% of GDPR cases resulted in fines between 2018-2023
Jan 29, 2025 3 min read
Nielsen's December 2024 Media Distributor Gauge
Video

Disney leads December TV share as streaming platforms hit record heights

Nielsen data shows Disney maintained top TV viewing share while streaming services reached new audience milestones in December 2024.
Jan 29, 2025 2 min read
NIQ expands consumer panel to 250,000 participants for enhanced market insights
Data

NIQ expands consumer panel to 250,000 participants for enhanced market insights

NIQ launches expanded Omnishopper panel with 250,000 participants, offering deeper visibility into consumer behavior trends.
Jan 29, 2025 2 min read
Dynamic Ad Insertion (DAI)
Video

Google streamlines server-side ad insertion with network code update

Full service DAI now allows network code parameter integration to enhance ad delivery control and settings management.
Jan 29, 2025 2 min read
Meridian marketing mix model
Data Featured

Google opens Meridian marketing mix model

Google's open-source marketing measurement tool Meridian becomes available worldwide, promising privacy-first analytics.
Jan 29, 2025 5 min read
Spotify reaches $10 billion annual payout milestone to music industry
Audio

Spotify reaches $10 billion annual payout milestone to music industry

Streaming service hits record payment in 2024, marking tenfold increase over past decade as independent artists see growth.
Jan 28, 2025 2 min read
Network of AI-generated fake news sites uncovered in advertising fraud scheme
Display

Network of AI-generated fake news sites uncovered in advertising fraud scheme

Investigation reveals over 200 fraudulent websites using AI to generate content and deceive advertisers through fake news domains.
Jan 28, 2025 2 min read
Yahoo DSP
Data

Yahoo becomes first DSP to implement IAB Tech Lab data transparency labels

Yahoo DSP adopts standardized data labels to provide advertisers with detailed information about audience segments.
Jan 28, 2025 2 min read
Pinterest ads.txt
Social

Pinterest expands programmatic access through Index Exchange and Criteo

The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.
Jan 28, 2025 2 min read
AFA Decaux
DOOH

AFA Decaux expands DOOH network in Denmark with VIOOH

Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.
Jan 27, 2025 2 min read
HTML5 validator tool for Campaign Manager to be deprecated in April 2025
Display

HTML5 validator tool for Campaign Manager to be deprecated in April 2025

Analysis of Google's announcement to end the popular Html5 validator tool used by creative developers and agencies.
Jan 27, 2025 2 min read
IAB. Illustration shows AI prompt engineering workflow for advertising, with data analytics and content integration
AI Featured

New IAB playbook explores ethical generative AI adoption in advertising industry

Interactive Advertising Bureau releases comprehensive guide detailing responsible implementation of AI tools for advertising.
Jan 27, 2025 2 min read
← Newer Posts Page 29 of 203 Older Posts →
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