Video RTL Deutschland secures Warner Bros. Discovery and DFB-Pokal deals RTL Deutschland announced two strategic content acquisitions January 2025, expanding Warner Bros. Discovery partnership and securing live DFB-Pokal broadcasting rights.
Data Commission launches major effort to simplify EU digital rules The European Commission opens public consultation on September 16 for digital omnibus package targeting reduced administrative burden.
Data Adjust and Google Ads release web-to-app marketing handbook Comprehensive guide reveals strategies to convert mobile web visitors into app users, featuring real-world case studies and performance metrics..
Display OpenX enables automated partner discounts to preserve media budgets OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.
Data Spanish data protection authority orders business data firm to delete €1.8 million worth of records Spanish DPA fines data broker €1.8 million for illegally processing business owner personal data without valid legal basis under GDPR rules affecting marketing industry.
Search Google search bug floods results with ads across global markets Google search bug on September 17 overwhelms search results with ads globally. Users report 22 ads per page. Technical glitch affects users worldwide from 1am to 6am ET.
Search ChatGPT enhances search with accuracy improvements and shopping detection OpenAI reduces hallucinations by 45% while improving shopping intent recognition and answer formatting across all user tiers.
Data Google discontinues Business Profile Q&A API effective November 3 Google notified developers on September 17, 2025, about discontinuing the My Business Q&A API on November 3, 2025, affecting businesses relying on programmatic question management capabilities.
Data IAB Australia unveils comprehensive market mix modeling vendor landscape IAB Australia releases detailed landscape report profiling twelve market mix modeling vendors as advertisers increasingly adopt holistic measurement approaches amid privacy changes and attribution challenges.
Data Heineken increases digital investment to 42% following cross-media measurement study Heineken shifts budget allocation from TV to digital platforms after AudienceProject cross-media measurement reveals 19.4x more efficient reach on Meta versus television.
Video Ad Alliance partners with Utiq for cookieless targeting in Germany Germany's leading media sales house integrates telco-powered identity solution across RTL's digital properties, reaching 4 million users on mobile platforms.
Retail Best Buy partners with Magnite to scale programmatic advertising reach Best Buy Ads expands programmatic capabilities through exclusive SSP partnership with Magnite, targeting broader advertiser access across onsite and offsite inventory
AI Former Meta executive becomes data protection commissioner Ireland appoints technology industry veteran to expand three-commissioner DPC structure amid growing regulatory responsibilities.
Video Audioboom surpasses $325 million in creator payouts globally Leading podcast company doubles video revenue as creators increasingly shift to visual formats across platforms.
AI Microsoft builds world's most powerful AI datacenter in Wisconsin Microsoft announces completion of Fairwater datacenter in Wisconsin featuring hundreds of thousands of NVIDIA GB200s, delivering 10x the performance of today's fastest supercomputers.
Retail Amazon releases new profit analytics dashboard for sellers Amazon quietly introduced a comprehensive profit analytics dashboard under seller economics on September 18, 2025. The dashboard provides detailed profit reports.
Data Polish advertising industry announces unified attention measurement standards Three major industry organizations unite to establish standardized attention metrics framework for digital advertising marketplace.
Video Opera introduces experimental video skip feature to tackle online advertising Opera browser launches experimental Video Skip button on September 16, 2025, allowing users to manually skip video advertisements across Opera One, GX, and Air platforms.
Video YouTube Kids reaches 10-year milestone as platform reflects on growth and innovation YouTube's dedicated children's platform marks decade of family content creation with 500 million global downloads as company executive details evolution from niche app to comprehensive ecosystem spanning multiple devices.
Retail Instacart CFO joins Pinterest board amid commerce expansion Instacart CFO Emily Reuter appointed to Pinterest board effective September 18, signaling strategic commerce focus as platform targets AI-powered shopping growth.
Data Google Analytics launches Snap Ads cost data import integration Google Analytics 4 introduces native Snap Ads cost data import feature on September 17, 2025, enabling automated tracking of Snapchat advertising spend within Analytics interface.
AI Ubersuggest launches comprehensive AI search tracking with competitive intelligence tools Ubersuggest introduces AI search optimization features with sentiment analysis, prompt mining database, and citation tracking to help marketers track brand visibility across conversational search engines at 40-90% lower cost than alternatives.
Retail FeedArmy launches Shopify Google Ads local inventory tracking FeedArmy introduces Google Tag Manager solution for local inventory feeds, eliminating traditional file upload requirements for multi-store businesses.
AI TTD unveils Kokai platform enhancements for faster campaign management The Trade Desk introduces simplified navigation, bulk editing tools, and enhanced quality assurance features to address user adoption challenges across programmatic advertising operations.
Video Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances.
