PPC Land (Page 290)

Nielsen has a new CEO, David Kenny

David Kenny was nominated last month as the new CEO of Nielsen. David Kenny will join Nielsen as Chief Executive Officer, effective on December 3, 2018. David Kenny joins Nielsen from IBM, where he led IBM’s Cognitive Solutions business.

Marketing News

How Canadians use voice search with Siri, Alexa, and Google?

Mindshare Canada, the global media agency that is part of WPP, has released a new report about voice search in Canada. Mindshare says voice search has more questions than answers. The report from Mindshare suggest that Canadians are only scratching the surface of the voice search capabilities – and holding back

Marketing News

Google Home Hub now on sale on Sephora

Google began a partnership with Sephora at the beginning of the month, making Google Home Hub available in 10 Sephora Flagship stores in the US. Sephora, on their side, have tutorials that help users to ace their look, hands-free, with help from Sephora. Google says that over 81 million how-to

Data

Taboola opens the Data Marketplace in Japan

Taboola this month launched the Data Marketplace in Japan, debuting the availability of third-party data within the Taboola platform for the first time in Japan. Eyeota and Lotame Data Exchange are the first providers. “APAC is one of our fastest growing regions and we’re thrilled to evolve our platform

Marketing News

Quora launches a new ad format: Promoted Answers

Advertisers can now promote answers on Quora via Quora Ads. This week Quora announced the launch of Promoted Answers, a new ad format that allows anyone with a Quora Ads account to extend the reach of their answers on Quora. Promoted Answers have the same targeting options that are available

Marketing News

Quora Ads now integrated with Attribution

Quora this month announced a partnership with Attribution. The integration of Quora Ads in Attribution enables advertisers on Quora to link their ads account to view their performance alongside their other paid channels, such as LinkedIn, Facebook, and AdWords. Attribution focuses on delivering real-time updates to marketers who are managing

Marketing News

Meet the Samsung 860 QVO SSD, with up to 4TB storage

Samsung Electronics this week unveiled its new SSD lineup — the Samsung 860 QVO SSD — featuring up to four terabytes (TB) of storage capacity. Samsung 860 QVO SSD was built on the company’s high-density 4-bit multi-level cell (MLC) NAND flash architecture, the 860 QVO makes terabyte capacities more accessible to

Search

Calls from location extensions on Google Ads can now be counted as conversions

Starting this week, calls from location extensions can be counted as conversions once advertisers enable account-level call reporting. The default length of a call that will be counted as a conversion is 60 seconds, and advertisers can change that value at any time based on your business goals. Michael Russo,

Marketing News

Powtoon integrated on YouTube Creative Directory

Powtoon is partnering with YouTube on its recently launched Creative Directory. Powtoon is offering video templates for content, including explainer videos, marketing videos, and presentation videos. The templates are specifically optimized for YouTube video ads. Powtoon says each of the templates have been created with YouTube's best practices

Marketing News

Horizon Media now using the Digital Content Ratings data from Nielsen

Horizon Media is now using the Digital Content Ratings data from Nielsen. Horizon Media uses Digital Content Ratings data as part of the proprietary media planning and activation tool, Cadence. Nielsen says that with this agreement, Horizon clients will have access to an independent view of how audiences engage with

Marketing News

Astro selects Telaria as a preferred video platform partner

Telaria this month announced it has been selected as the preferred Video Management Platform (VMP) by Astro, Malaysia’s leading TV, OTT, and digital video content provider. Telaria says this partnership means that for the first time live TV inventory will be available programmatically in Malaysia through Astro GO apps

Marketing News

AdSense: Google with delays on payments to publishers

Google yesterday confirmed that AdSense payouts are temporarily delayed. Google normally pays 21 days after the month, but yesterday, many publishers were complaining that the payment was not issued. Here the Google's statement: Since 22 November, you may be experiencing a delay with your AdSense payments for the

Marketing News

Chrome 71 will have warnings on pages with insufficient mobile subscription info

Starting from Chrome 71 (December 2018), Google Chrome will show a warning before pages with insufficient mobile subscription information. Google says this will enable users to make informed decisions when signing up to mobile-based subscription services. On Chrome, users will be offered the choice to proceed to the page or

Marketing News

Google Calendars: SMS notifications to be removed in January

Google last week announced that starting on January 7, 2019, SMS notifications from Google Calendar will no longer be available. Google suggests using in-app notifications instead of SMS notifications. In-app notifications on Google Calendar are available via Google Calendar app for Android or iOS, or via a web browser that

Marketing News

Tremor Video DSP expands TV retargeting with Alphonso

Tremor Video DSP this month announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, a TV data company with the industry’s largest TV viewership footprint. Tremor says this partnership includes the first TV retargeting solution utilizing deterministic TV viewership data to launch in Canada.

Display

Admiral launches 1-Click Whitelist button to disable the adblocking

Admiral this month released a 1-Click WhitelistTM feature for adblock recovery. This patent-pending upgrade to Admiral’s Engage module, allows adblock users to disable their adblocker on one site or many with a single click. Engage is Admiral’s DMCA-based access control tool that enables digital publishers to detect and

Marketing News

Google recommends Similar Audiences for the Black Friday

Google recommends target Similar Audiences on promotional days like Black Fridays. Google says that advertisers will reach more potential customers who share the interests of your existing customers. In DV360, advertisers can target the following Similar Audiences: * More similarity (default): will prioritize targeting the most similar additional audiences. * Balanced: is

Marketing News

Finastra opens a new office in Bucharest

Finastra announced this week a new office in Bucharest, Romania. The site, which hosts over 550 employees and contractors, is located in the brand new Orhideea Towers in the business district of Bucharest. Finastra says the move offers more space for the Finastra team to grow as the company strengthens

Marketing News

RhythmOne integrates Pixalate to detect invalid traffic in OTT

RhythmOne this week announced that it has formed a partnership with Pixalate, regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution. RhythmOne’s says the planned integration of Pixalate’s solution into its unified programmatic platform offers an added layer of

Marketing News

Google's Associate Cloud Engineer certification is now available in German

Google this week made available the Associate Cloud Engineer certification in German, in addition to the 5 already existing languages: English, Japanese, Spanish, Portuguese, French. The registration fee for German language exam is $94 USD, until Dec 31, 2018, and starting Jan 1, will be $125 USD. Associate Cloud Engineer

Marketing News

AppNexus using Anodot to identify business incidents

Anodot last week announced that AppNexus, a Xandr company, is leveraging Anodot's Autonomous Analytics platform to detect and resolve business incidents in real-time, alerting customer-facing teams of problems that impact customers' revenue-generating ads. "AppNexus is a company that proactively addresses issues, regardless of who or what

Marketing News

MightyHive opens new office in Stockholm

MightyHive is opening of a new office in Stockholm, its second European office within a year of opening its first European office in London, the company headquartered in the US announced this month. MightyHive says the Stockholm location will allow the company to extend the sales and service of its

Marketing News

Vidoomy, an alternative to Adsense, has now an automatic registration

Vidoomy launched this month a new platform/new ad called Slider that enables publishers to register and contains automated verification processes, similar to Google Adsense. Slider provides access to Video opportunities for publishers not specialized in producing video content. The policy of accepting new publishers is similar to Google AdSense

Video

Google testing Ad Pods on YouTube

Google this week announced the introduction of ad pod on YouTube. This new experience will be launched on desktop devices this year and then followed by mobile and TV screens. YouTube ads on ad pods mean two ads stacked back to back, where viewers have the option to skip directly

Marketing News

Google integrates Lighthouse into Pagespeed Insights (PSI)

Google last week announced the integration of Lighthouse as Pagespeed Insights' analysis engine. Google says this enables developers to get the same performance audits and recommendations on the web. Pagespeed Insights (PSI) also incorporates field data provided by the Chrome User Experience Report (CrUX). According to Google, the new