OpenAI monetization head envisions future where small businesses create campaigns through prompts instead of hiring performance marketers to run ChatGPT ads.
Google's Brandon Ervin reveals why legacy campaign structures built around keywords are holding back AI-powered Search campaigns and shares the new consolidation framework.
OpenAI begins testing ChatGPT ads at $60 CPM while Google launches AI Mode shopping ad formats, Discover gets a core update, and Spotify drops manual coding.
Penske Media filed opposition arguments February 12 accusing Google of shattering the fundamental exchange that sustained the open internet for decades.
Google introduces shopping ad format in AI Mode on February 11, 2026, as VP Vidhya Srinivasan positions agentic commerce and Gemini-powered tools as defining marketing trends.