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Platform connects TV ad exposures to sales lift using 18 billion annual transactions
by Luis RijoMajor streaming partners join advertising technology platform to strengthen programmatic ecosystem reach.
by Luis RijoFour days ago, advertising technology firm Taboola unveiled DeeperDive, targeting AI search threats to publisher revenue.
by Luis RijoGerman marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.
by Luis RijoDoubleVerify announces collaboration with rideshare platform to enhance transparency for North American advertisers.
by Luis RijoThree companies unite to bring attention-based measurement to premium programmatic inventory through PubMatic platform.
by Luis RijoCriteo and dentsu announce comprehensive partnership integrating AI-powered commerce platforms for enhanced campaign performance and audience targeting.
by Luis RijoGoogle will allow debt services advertising in Ireland starting July 15, requiring comprehensive verification through G2 compliance partner.
by Luis RijoPlatform connects TV ad exposures to sales lift using 18 billion annual transactions
by Luis Rijo
Google today named back button hijacking an explicit spam violation, with enforcement beginning June 15, 2026 - two months after today's policy announcement.
IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.
Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers.
Massachusetts Supreme Judicial Court today ruled Section 230 does not shield Meta from state claims that Instagram was deliberately designed to addict children.
YouTube Premium raises US prices by up to $4/month in April 2026, with the individual plan climbing to $15.99 and the family plan reaching $26.99 monthly.
The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends.
Gracenote's 2026 study of 4,003 U.S. users finds AI chatbots gaining ground fast in TV content discovery, but 75% of all users still verify chatbot results.
Taboola's DeeperDive reached nearly 7 million monthly active users in six months and is expanding to French, German, Hebrew, Japanese, Korean, and Spanish.
Platform connects TV ad exposures to sales lift using 18 billion annual transactions
by Luis RijoMajor streaming partners join advertising technology platform to strengthen programmatic ecosystem reach.
by Luis RijoFour days ago, advertising technology firm Taboola unveiled DeeperDive, targeting AI search threats to publisher revenue.
by Luis RijoGerman marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.
by Luis RijoDoubleVerify announces collaboration with rideshare platform to enhance transparency for North American advertisers.
by Luis RijoThree companies unite to bring attention-based measurement to premium programmatic inventory through PubMatic platform.
by Luis RijoCriteo and dentsu announce comprehensive partnership integrating AI-powered commerce platforms for enhanced campaign performance and audience targeting.
by Luis RijoGoogle will allow debt services advertising in Ireland starting July 15, requiring comprehensive verification through G2 compliance partner.
by Luis Rijo