Announcement
Display   -   Dec 30, 2024 Amazon DSP enhances display ad targeting with fold position controls
Amazon DSP fold position controls

Amazon DSP launches new targeting features for display and native inventory, expanding advertiser control over ad placements.

by Luis Rijo
Data   -   Dec 29, 2024 Amazon releases exclusive reach measurement for streaming TV inventory

New reporting feature enables advertisers to analyze unique audience reach across Amazon's streaming TV channels like Twitch and Prime Video.

by Luis Rijo
Retail   -   Dec 29, 2024 New Amazon frequency capping feature adds cross-campaign reach measurement
Frequency Groups reach measurement in Amazon DSP

Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.

by Luis Rijo
Retail   -   Dec 29, 2024 Amazon launches centralized billing system for sponsored ads and DSP
Amazon Ads Billing and Payments

Amazon launches unified billing interface for sponsored ads and DSP advertisers to manage invoices across multiple countries.

by Luis Rijo
Data   -   Dec 29, 2024 Global mobile operating systems divide follows geographic lines, traffic analysis reveals
IOS vs Android in 2024

A comprehensive analysis of worldwide iOS and Android traffic distribution shows stark regional variations in mobile OS adoption.

by Luis Rijo
Search   -   Dec 29, 2024 Google faces ChatGPT challenge

Internal strategy meeting reveals Google's concerns over ChatGPT becoming synonymous with AI, similar to Google's dominance in search.

by Luis Rijo
Video   -   Dec 29, 2024 Nielsen data shows Disney maintains media leadership as Fox sets viewing records
Nielsen data shows Disney leads TV market share at 11.1%, while YouTube and Fox achieve record growth in November 2024.

Latest Nielsen Media Distributor Gauge reveals shifting TV landscape with Disney at 11.1% and Fox reaching record 8.6% viewership.

by Luis Rijo
Data   -   Dec 29, 2024 ID5 and Anzu partner to enhance privacy in gaming advertising ecosystem
ID5 and Anzu partnership

Privacy-focused identity solution for gaming advertising emerges as ID5 and Anzu collaborate to address transparency concerns.

by Luis Rijo
Amazon DSP fold position controls
Display   -   Dec 30, 2024 Amazon DSP enhances display ad targeting with fold position controls

Amazon DSP launches new targeting features for display and native inventory, expanding advertiser control over ad placements.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 8876 Articles
Display   -   Dec 30, 2024 Amazon DSP enhances display ad targeting with fold position controls
Amazon DSP fold position controls

Amazon DSP launches new targeting features for display and native inventory, expanding advertiser control over ad placements.

by Luis Rijo
Data   -   Dec 29, 2024 Amazon releases exclusive reach measurement for streaming TV inventory

New reporting feature enables advertisers to analyze unique audience reach across Amazon's streaming TV channels like Twitch and Prime Video.

by Luis Rijo
Retail   -   Dec 29, 2024 New Amazon frequency capping feature adds cross-campaign reach measurement
Frequency Groups reach measurement in Amazon DSP

Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.

by Luis Rijo
Retail   -   Dec 29, 2024 Amazon launches centralized billing system for sponsored ads and DSP
Amazon Ads Billing and Payments

Amazon launches unified billing interface for sponsored ads and DSP advertisers to manage invoices across multiple countries.

by Luis Rijo
Data   -   Dec 29, 2024 Global mobile operating systems divide follows geographic lines, traffic analysis reveals
IOS vs Android in 2024

A comprehensive analysis of worldwide iOS and Android traffic distribution shows stark regional variations in mobile OS adoption.

by Luis Rijo
Search   -   Dec 29, 2024 Google faces ChatGPT challenge

Internal strategy meeting reveals Google's concerns over ChatGPT becoming synonymous with AI, similar to Google's dominance in search.

by Luis Rijo
Video   -   Dec 29, 2024 Nielsen data shows Disney maintains media leadership as Fox sets viewing records
Nielsen data shows Disney leads TV market share at 11.1%, while YouTube and Fox achieve record growth in November 2024.

Latest Nielsen Media Distributor Gauge reveals shifting TV landscape with Disney at 11.1% and Fox reaching record 8.6% viewership.

by Luis Rijo
Data   -   Dec 29, 2024 ID5 and Anzu partner to enhance privacy in gaming advertising ecosystem
ID5 and Anzu partnership

Privacy-focused identity solution for gaming advertising emerges as ID5 and Anzu collaborate to address transparency concerns.

by Luis Rijo
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