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Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features
by Luis Rijo
Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.
by Luis Rijo
Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.
by Luis Rijo
Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.
by Luis Rijo
Outbrain shareholders vote to approve major advertising technology merger with Teads, advancing plans for Q1 2025 completion.
by Luis Rijo
Rome's transport company ATAC awards 11-year contract for bus shelter modernization, including 747 digital panels and accessibility features.
by Luis Rijo
Independent podcast company Acast acquires female-founded Wonder Media Network, forming new Acast Creative Studios division.
by Luis RijoFederal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.
by Luis Rijo
Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features
by Luis Rijo
California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.
A class action filed Feb. 19 in California accuses Google of transmitting Americans' browsing data to Chinese-affiliated ad partners via real-time bidding, violating federal national security rules.
New VAB and TVision data shows premium video platforms deliver 33% stronger co-viewing, 49% longer sessions, and 18% higher sustained attention than YouTube on CTV.
JWX launched Vertical Video on February 19, 2026, giving publishers a one-line JavaScript tool to create swipeable, social-like experiences on owned properties amid search traffic declines.
Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.
ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.
Meta integrates Manus AI into Ads Manager after its December 2025 acquisition, giving advertisers autonomous agent tools for audience research, reporting, and campaign analysis.
Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.
Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features
by Luis Rijo
Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.
by Luis Rijo
Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.
by Luis Rijo
Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.
by Luis Rijo
Outbrain shareholders vote to approve major advertising technology merger with Teads, advancing plans for Q1 2025 completion.
by Luis Rijo
Rome's transport company ATAC awards 11-year contract for bus shelter modernization, including 747 digital panels and accessibility features.
by Luis Rijo
Independent podcast company Acast acquires female-founded Wonder Media Network, forming new Acast Creative Studios division.
by Luis RijoFederal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.
by Luis Rijo