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New tool aims to simplify streaming ad management across platforms.
by Luis Rijo
A detailed exploration of the e-commerce giant's pay-per-click advertising solution for sellers and vendors.
by Luis Rijo
New self-service platform aims to simplify access to premium video inventory across multiple European markets.
by Luis Rijo
How the LGBTQ+ Platform is Monetizing Its Global Gayborhood.
by Luis Rijo
Industry consortium to present proposals for advancing TV advertising technology across Europe.
by Luis Rijo
US publishers gain new payout methods for AdSense, AdMob, and Ad Manager earnings through digital wallet integration.
by Luis Rijo
European Commission scrutiny goes deeper than written rules according to Meta's DMA report.
by Luis Rijo
Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.
by Luis Rijo
New tool aims to simplify streaming ad management across platforms.
by Luis Rijo
Google Ad Manager launched focused banner ads on March 9, 2026, a beta format that blurs article text mid-scroll until readers tap a button to resume reading.
Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results
Google expanded Ads Advisor with three agentic safety features: real-time policy reviews, 24/7 security monitoring, and instant certifications via Gemini.
Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology.
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
New tool aims to simplify streaming ad management across platforms.
by Luis Rijo
A detailed exploration of the e-commerce giant's pay-per-click advertising solution for sellers and vendors.
by Luis Rijo
New self-service platform aims to simplify access to premium video inventory across multiple European markets.
by Luis Rijo
How the LGBTQ+ Platform is Monetizing Its Global Gayborhood.
by Luis Rijo
Industry consortium to present proposals for advancing TV advertising technology across Europe.
by Luis Rijo
US publishers gain new payout methods for AdSense, AdMob, and Ad Manager earnings through digital wallet integration.
by Luis Rijo
European Commission scrutiny goes deeper than written rules according to Meta's DMA report.
by Luis Rijo
Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.
by Luis Rijo