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Latest research shows average US web users perform 126 unique Google searches monthly, with significant variations across different user segments.
by Luis Rijo
Service workers improve measurement reliability and data tracking for websites using Google Tag Manager.
by Luis Rijo
T-Mobile expands its advertising portfolio with strategic acquisition of UK-based ad tech company.
by Luis Rijo
New judgment establishes that unsolicited marketing emails without data control loss or justified fear do not warrant compensation under GDPR Article 82.
by Luis Rijo
How the popular forum site offers untapped marketing potential for small and medium businesses.
by Luis Rijo
Microsoft adds curation technology providers to their partner program, focusing on enhancing programmatic advertising efficiency.
by Luis Rijo
Investigation reveals political parties continue using personal data for targeted ads despite legal questions.
by Luis Rijo
New platform enables advertisers and publishers to work with first-party data as industry moves away from third-party cookies.
by Luis Rijo
Latest research shows average US web users perform 126 unique Google searches monthly, with significant variations across different user segments.
by Luis Rijo
Google Ad Manager launched focused banner ads on March 9, 2026, a beta format that blurs article text mid-scroll until readers tap a button to resume reading.
Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results
Google expanded Ads Advisor with three agentic safety features: real-time policy reviews, 24/7 security monitoring, and instant certifications via Gemini.
Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology.
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
Latest research shows average US web users perform 126 unique Google searches monthly, with significant variations across different user segments.
by Luis Rijo
Service workers improve measurement reliability and data tracking for websites using Google Tag Manager.
by Luis Rijo
T-Mobile expands its advertising portfolio with strategic acquisition of UK-based ad tech company.
by Luis Rijo
New judgment establishes that unsolicited marketing emails without data control loss or justified fear do not warrant compensation under GDPR Article 82.
by Luis Rijo
How the popular forum site offers untapped marketing potential for small and medium businesses.
by Luis Rijo
Microsoft adds curation technology providers to their partner program, focusing on enhancing programmatic advertising efficiency.
by Luis Rijo
Investigation reveals political parties continue using personal data for targeted ads despite legal questions.
by Luis Rijo
New platform enables advertisers and publishers to work with first-party data as industry moves away from third-party cookies.
by Luis Rijo