Video Fifa+ expands global reach with Magnite partnership for programmatic advertising Fifa's streaming platform partners with Magnite to monetize content across regions, bringing non-televised matches to wider audiences.
Social TikTok resumes US operations after Supreme Court divestiture ruling Platform returns for US users following January shutdown, with limitations on live streaming and advertising campaigns.
AI Perplexity AI chief predicts artificial intelligence dominance in daily activities Perplexity AI CEO makes statement on AI integration into daily life, sparking discussions about technology's future role.
Data TikTok's advertising pixels remain active despite nationwide platform shutdown Technical analysis reveals TikTok's tracking infrastructure continues operating through US websites after consumer app ban.
Social German diplomat warns of tech platforms' role in US constitutional shifts Confidential diplomatic document reveals concerns over potential changes to media independence and tech sector oversight.
Social TikTok shutdown message signals political pressure on Trump amid US ban New TikTok app message references Trump's potential intervention, marking significant shift in platform's US shutdown strategy.
Data Europe inches closer to TikTok restrictions amid data privacy concerns Privacy group's legal action against Chinese tech firms could lead to significant changes in TikTok's EU operations.
Social Featured TikTok shuts down in US as court backs ownership ban Social media platform TikTok ceased US operations after Supreme Court decision requires Chinese parent company to divest or shut down.
Video Magnite expands programmatic advertising on Samsung TV Plus in Southeast Asia Magnite and Samsung Ads partner to bring programmatic advertising to Samsung TV Plus in Southeast Asia.
Search Google Search Central Live event returns to Brazil with expanded reach Google's in-person search optimization events will take place in São Paulo and Recife, focusing on artificial intelligence and search updates.
Audio IAB Australia sets dates for audio advertising summits in February and March 2025 Audio Summit events in Sydney and Melbourne will examine digital audio streaming trends and podcast advertising metrics.
AI UK unveils ambitious AI action plan to become global leader in artificial intelligence The UK government releases comprehensive strategy to expand AI infrastructure and adoption across public and private sectors.
Data Data privacy group files complaints against Chinese tech firms over EU data flows Privacy advocacy group noyb challenges TikTok, AliExpress, SHEIN and others over alleged unlawful data transfers to China.
Data Google faces security complaint over real-time bidding data practices FTC urged to investigate Google's RTB system for sharing Americans' sensitive data with foreign adversaries under new law.
Data Amazon's brand lift study reveals impact of combined video and display formats Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.
Data Amazon introduces conversion tracking to measure advertising path effectiveness New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.
Retail CBP proposes new data requirements for low-value shipment imports U.S. Customs agency aims to strengthen oversight of duty-free imports under $800 through enhanced electronic filing system.
Retail Amazon consolidates first-party ad inventory across owned media properties Digital advertising update brings unified inventory access across Amazon's websites and devices for display and video campaigns.
Search Google Registry set to launch .channel domain with Dutch auction pricing model New .channel domain enters early access on February 4, with general availability starting February 11, featuring tiered pricing.
Video TikTok integrates generative AI into video editor for business advertisers TikTok's Video Editor tool receives AI capabilities, enabling automated translations and digital avatars for advertising content.
Search Google adds requirement for review comments and author names in rating systems Search giant updates review snippet guidelines to mandate written feedback and attribution for improving user context.
Search Google mandates JavaScript for search, impacting tools and accessibility Google's new JavaScript requirement for search aims to block bots and scrapers, raising concerns about user experience.
Data European data regulators release updated pseudonymisation guidelines for 2025 New EDPB guidance outlines technical requirements for pseudonymisation in data processing while providing real-world examples.
Data European trade groups defend consent or pay models in feedback to privacy regulators Digital advertising associations submit detailed feedback on "consent or pay" models to EU privacy board, highlighting legal and economic factors
Video Hawk DSP expands European CTV reach through smartclip SSP integration Integration between Hawk DSP and smartx SSP enhances access to premium CTV and audio inventory across European markets.
