Announcement
Display   -   Jun 18, 2024 Google News Showcase expands to the Baltics
Logos of Google News Showcase partners in Estonia, Latvia and Lithuania

Google today announced the launch of News Showcase in Estonia, Latvia, and Lithuania. This program aims to support publishers and enhance the user experience for news consumption within Google products.

by Luis Rijo
Data   -   Jun 18, 2024 Meta opens Threads API to all developers
Threads API

This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.

by Luis Rijo
Video   -   Jun 18, 2024 GumGum and ShowHeroes join forces for Contextual Video Advertising
GumGum and ShowHeroes join forces for Contextual Video Advertising

This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.

by Luis Rijo
Data   -   Jun 18, 2024 Ad Fraud on the rise: Gen AI makes schemes more sophisticated
DV 2024 Global Insights Report

The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.

by Luis Rijo
Data   -   Jun 18, 2024 Facebook deprecates Additional Page Insights API Metrics
Facebook deprecates Additional Page Insights API Metrics

Facebook yesterday announced the deprecation of additional Page Insights API metrics.

by Luis Rijo
Video   -   Jun 18, 2024 DV360 API gains Advertiser-Level Keyword Targeting
DV360 API gains Advertiser-Level Keyword Targeting

Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.

by Luis Rijo
DOOH   -   Jun 18, 2024 Rome Metro gets digital signage boost in 13-Year DOOH contract
Rome Metro

IGPDecaux wins a 13-year contract to manage advertising and upgrade stations across Rome's Metro system.

by Luis Rijo
Data   -   Jun 18, 2024 IAS expands Brand Safety Measurement to Performance Max and Demand Gen
Performance Max

This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.

by Luis Rijo
Logos of Google News Showcase partners in Estonia, Latvia and Lithuania
Display   -   Jun 18, 2024 Google News Showcase expands to the Baltics

Google today announced the launch of News Showcase in Estonia, Latvia, and Lithuania. This program aims to support publishers and enhance the user experience for news consumption within Google products.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9675 Articles
Display   -   Jun 18, 2024 Google News Showcase expands to the Baltics
Logos of Google News Showcase partners in Estonia, Latvia and Lithuania

Google today announced the launch of News Showcase in Estonia, Latvia, and Lithuania. This program aims to support publishers and enhance the user experience for news consumption within Google products.

by Luis Rijo
Data   -   Jun 18, 2024 Meta opens Threads API to all developers
Threads API

This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.

by Luis Rijo
Video   -   Jun 18, 2024 GumGum and ShowHeroes join forces for Contextual Video Advertising
GumGum and ShowHeroes join forces for Contextual Video Advertising

This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.

by Luis Rijo
Data   -   Jun 18, 2024 Ad Fraud on the rise: Gen AI makes schemes more sophisticated
DV 2024 Global Insights Report

The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.

by Luis Rijo
Data   -   Jun 18, 2024 Facebook deprecates Additional Page Insights API Metrics
Facebook deprecates Additional Page Insights API Metrics

Facebook yesterday announced the deprecation of additional Page Insights API metrics.

by Luis Rijo
Video   -   Jun 18, 2024 DV360 API gains Advertiser-Level Keyword Targeting
DV360 API gains Advertiser-Level Keyword Targeting

Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.

by Luis Rijo
DOOH   -   Jun 18, 2024 Rome Metro gets digital signage boost in 13-Year DOOH contract
Rome Metro

IGPDecaux wins a 13-year contract to manage advertising and upgrade stations across Rome's Metro system.

by Luis Rijo
Data   -   Jun 18, 2024 IAS expands Brand Safety Measurement to Performance Max and Demand Gen
Performance Max

This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.

by Luis Rijo
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