Announcement
Search   -   May 31, 2024 Google's response to early concerns about AI Overviews
Liz Reid VP, Head of Google Search

Just weeks after launching its ambitious AI Overviews feature, Google is scrambling to address concerns about accuracy and the potential for misleading information.

by Luis Rijo
Display   -   May 31, 2024 The Trade Desk's top 100 publishers list: A boon for advertisers or a power grab?
The Trade Desk's top 100 publishers list

The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.

by Luis Rijo
Data   -   May 29, 2024 PayPal to build a new advertising platform
PayPal Ads

PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.

by Luis Rijo
Display   -   May 29, 2024 Taboola partners with Foundry
Taboola partners with Foundry

Taboola today announced a new partnership with Foundry, the media and marketing technology division of IDG.

by Luis Rijo
Search   -   May 29, 2024 Upgrading your Campaigns to Performance Max with Google Ads API
Upgrading your Campaigns to Performance Max

Google Ads API team today announced a new guide to assist advertisers in upgrading existing campaigns to Performance Max campaigns. P

by Luis Rijo
Data   -   May 29, 2024 Chrome introduces Minimized Custom Tabs for enhanced in-app browsing
Minimized Custom Tabs

Google today announced the introduction of Minimized Custom Tabs in the latest Chrome release. This new feature aims to improve the multi-tasking experience within mobile apps that utilize Chrome Custom Tabs for in-app web browsing.

by Luis Rijo
Data   -   May 29, 2024 Independent Measurement arrives for Twitch Ads
Independent Measurement arrives for Twitch Ads

AudienceProject, a company specializing in independent audience measurement, today announced the launch of Twitch ad measurement within its AudienceReport platform.

by Luis Rijo
Video   -   May 29, 2024 Understanding Engaged-View Conversions for YouTube Video Ads
YouTube Video Ads

Engaged-view conversions is a metric used to measure the effectiveness of YouTube video ad campaigns within Google Analytics (GA4). How this metric differs from traditional click-based conversions? What are the benefits and limitations?

by Luis Rijo
Liz Reid VP, Head of Google Search
Search   -   May 31, 2024 Google's response to early concerns about AI Overviews

Just weeks after launching its ambitious AI Overviews feature, Google is scrambling to address concerns about accuracy and the potential for misleading information.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9700 Articles
Search   -   May 31, 2024 Google's response to early concerns about AI Overviews
Liz Reid VP, Head of Google Search

Just weeks after launching its ambitious AI Overviews feature, Google is scrambling to address concerns about accuracy and the potential for misleading information.

by Luis Rijo
Display   -   May 31, 2024 The Trade Desk's top 100 publishers list: A boon for advertisers or a power grab?
The Trade Desk's top 100 publishers list

The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.

by Luis Rijo
Data   -   May 29, 2024 PayPal to build a new advertising platform
PayPal Ads

PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.

by Luis Rijo
Display   -   May 29, 2024 Taboola partners with Foundry
Taboola partners with Foundry

Taboola today announced a new partnership with Foundry, the media and marketing technology division of IDG.

by Luis Rijo
Search   -   May 29, 2024 Upgrading your Campaigns to Performance Max with Google Ads API
Upgrading your Campaigns to Performance Max

Google Ads API team today announced a new guide to assist advertisers in upgrading existing campaigns to Performance Max campaigns. P

by Luis Rijo
Data   -   May 29, 2024 Chrome introduces Minimized Custom Tabs for enhanced in-app browsing
Minimized Custom Tabs

Google today announced the introduction of Minimized Custom Tabs in the latest Chrome release. This new feature aims to improve the multi-tasking experience within mobile apps that utilize Chrome Custom Tabs for in-app web browsing.

by Luis Rijo
Data   -   May 29, 2024 Independent Measurement arrives for Twitch Ads
Independent Measurement arrives for Twitch Ads

AudienceProject, a company specializing in independent audience measurement, today announced the launch of Twitch ad measurement within its AudienceReport platform.

by Luis Rijo
Video   -   May 29, 2024 Understanding Engaged-View Conversions for YouTube Video Ads
YouTube Video Ads

Engaged-view conversions is a metric used to measure the effectiveness of YouTube video ad campaigns within Google Analytics (GA4). How this metric differs from traditional click-based conversions? What are the benefits and limitations?

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.