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Social   -   May 12, 2024 Advertiser sues Reddit over alleged Click Fraud
Reddit

A Virginia-based investment research firm, LevelFields, filed a lawsuit against social platform Reddit, alleging click fraud and a lack of transparency in ad measurement. This was yesterday reported by The Register.

by Luis Rijo
Data   -   May 12, 2024 Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data
Amazon Marketing Cloud

Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.

by Luis Rijo
Video   -   May 12, 2024 Amazon ups the ante in Streaming TV Ads with Interactive and Shoppable Formats
Amazon Upfront 2024

Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.

by Luis Rijo
Data   -   May 12, 2024 GA4: Session Timeouts and Engaged Sessions explained
Session Timeouts and Engaged Sessions in GA4

Understanding user behavior on your website is crucial for any marketer. Google Analytics 4 (GA4) offers valuable data on user sessions, but the default settings might not always capture the full picture.

by Luis Rijo
Data   -   May 12, 2024 German Data Protection Authorities issue first guidelines on AI and Privacy
German Data Protection Authorities issue first guidelines on AI and Privacy

On May 6, 2024, the German Conference of Data Protection Supervisors (Datenschutzkonferenz - DSK) published the first set of guidelines on Artificial Intelligence (AI) and data protection.

by Luis Rijo
Search   -   May 12, 2024 Is the Blue Link economy fading? Rise of AI answers and search result shifts
Blue Link economy

The way users find information online is constantly evolving, and recent developments suggest a potential shift away from the traditional "blue link" search engine results pages (SERPs) dominated by publisher websites.

by Luis Rijo
Search   -   May 12, 2024 French Competition Authority fines Google €250 million over publisher licensing dispute
French Competition Authority fines Google

On March 20, 2024, the French Competition Authority (Autorité de la concurrence) announced a €250 million fine against Google for failing to comply with commitments made regarding licensing agreements with French publishers.

by Luis Rijo
Display   -   May 11, 2024 Overwolf acquires NitroPay: A consolidation in Gaming Ad Tech
Overwolf acquires NitroPay: A consolidation in Gaming Ad Tech

Overwolf this week announced the acquisition of NitroPay, a prominent gaming ad tech company. This move signifies a significant consolidation within the gaming advertising space and has implications for marketers looking to reach this lucrative audience.

by Luis Rijo
Reddit
Social   -   May 12, 2024 Advertiser sues Reddit over alleged Click Fraud

A Virginia-based investment research firm, LevelFields, filed a lawsuit against social platform Reddit, alleging click fraud and a lack of transparency in ad measurement. This was yesterday reported by The Register.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9716 Articles
Social   -   May 12, 2024 Advertiser sues Reddit over alleged Click Fraud
Reddit

A Virginia-based investment research firm, LevelFields, filed a lawsuit against social platform Reddit, alleging click fraud and a lack of transparency in ad measurement. This was yesterday reported by The Register.

by Luis Rijo
Data   -   May 12, 2024 Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data
Amazon Marketing Cloud

Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.

by Luis Rijo
Video   -   May 12, 2024 Amazon ups the ante in Streaming TV Ads with Interactive and Shoppable Formats
Amazon Upfront 2024

Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.

by Luis Rijo
Data   -   May 12, 2024 GA4: Session Timeouts and Engaged Sessions explained
Session Timeouts and Engaged Sessions in GA4

Understanding user behavior on your website is crucial for any marketer. Google Analytics 4 (GA4) offers valuable data on user sessions, but the default settings might not always capture the full picture.

by Luis Rijo
Data   -   May 12, 2024 German Data Protection Authorities issue first guidelines on AI and Privacy
German Data Protection Authorities issue first guidelines on AI and Privacy

On May 6, 2024, the German Conference of Data Protection Supervisors (Datenschutzkonferenz - DSK) published the first set of guidelines on Artificial Intelligence (AI) and data protection.

by Luis Rijo
Search   -   May 12, 2024 Is the Blue Link economy fading? Rise of AI answers and search result shifts
Blue Link economy

The way users find information online is constantly evolving, and recent developments suggest a potential shift away from the traditional "blue link" search engine results pages (SERPs) dominated by publisher websites.

by Luis Rijo
Search   -   May 12, 2024 French Competition Authority fines Google €250 million over publisher licensing dispute
French Competition Authority fines Google

On March 20, 2024, the French Competition Authority (Autorité de la concurrence) announced a €250 million fine against Google for failing to comply with commitments made regarding licensing agreements with French publishers.

by Luis Rijo
Display   -   May 11, 2024 Overwolf acquires NitroPay: A consolidation in Gaming Ad Tech
Overwolf acquires NitroPay: A consolidation in Gaming Ad Tech

Overwolf this week announced the acquisition of NitroPay, a prominent gaming ad tech company. This move signifies a significant consolidation within the gaming advertising space and has implications for marketers looking to reach this lucrative audience.

by Luis Rijo
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