IAS expands Brand Safety net to Facebook and Instagram
Integral Ad Science (IAS) today announced the expansion of its Brand Safety and Suitability Measurement to Facebook and Instagram.
![IAS Brand Safety and Suitability Measurement](/content/images/size/w2000/2024/02/IAS-Brand-Safety-and-Suitability-Measurement.webp)
Integral Ad Science (IAS) today announced the expansion of its Brand Safety and Suitability Measurement to Facebook and Instagram.
This move, part of the Total Media Quality for Meta suite, empowers advertisers with deeper insights into their campaign placements, ensuring brand alignment and protecting against potentially harmful content.
Previously available for Facebook Feed in 2019 and expanded to Reels in 2023, the comprehensive measurement now covers both Facebook and Instagram, encompassing Reels and Feed formats. This wider reach provides advertisers with a much clearer picture of where their ads are appearing and the context surrounding them.
What does this mean for advertisers?
- Enhanced Brand Protection: AI-powered analysis scans content adjacent to your ads, including video, audio, and text, ensuring adherence to your brand values and mitigating exposure to risky content.
- Industry-Standard Transparency: Measurement aligns with the Global Alliance for Responsible Media (GARM) framework, offering trusted and transparent metrics for informed decision-making.
- Third-Party Validation: Gain independent verification of how your Meta Inventory Filters are performing, allowing for data-driven optimizations to maximize campaign effectiveness.
Key benefits of IAS Brand Safety and Suitability Measurement for Meta:
- AI-driven classification: Unparalleled video content insights through frame-by-frame analysis.
- Trust and transparency: Industry-recognized GARM framework ensures reliable measurement.
- Third-party validation: Optimize campaigns based on independent performance data.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers