PPC Land
  • AI
  • Audio
  • Data
  • Display
  • Mixed Reality
  • Retail Media
  • Search
  • Social
  • Video
Sign in Subscribe
WebKit logo representing Safari 18.4's engine that powers the new web features across Apple platforms
Data

Safari 18.4 release brings major web platform enhancements

Apple delivers 84 new features including declarative web push and improved CSS capabilities.
Apr 6, 2025 4 min read
Infographic showing YouTube's 10 monetization methods including Ads, Premium, Shopping, BrandConnect, and various Super features.
Video

YouTube details 10 diverse revenue streams for creator monetization

Creator economy reaches new heights as platform celebrates 20 years with comprehensive earning options.
Apr 6, 2025 5 min read
WPP, GroupM, and InfoSum logos on deep blue background, showcasing the strategic acquisition partnership
Data

WPP acquires InfoSum to strengthen AI-driven data capabilities

Strategic acquisition bolsters WPP's data infrastructure as privacy concerns intensify.
Apr 6, 2025 5 min read
The uBlock Origin logo - popular ad blocker removed from Chrome due to Manifest V3 transition
Data

Chrome's transition to Manifest V3 forces uBlock Origin removal

Google's extension framework change impacts popular ad blocker and raises privacy concerns.
Apr 6, 2025 4 min read
Amazon Nova
AI

Amazon expands access to Nova AI models with new developer portal

New platform grants wider access to foundation models for text, image, and video generation.
Apr 2, 2025 6 min read
Revenue impact data showing search performance metrics relevant to digital marketing intelligence
Search

Google's experiment shows news content has minimal impact on search revenue

Analysis of EU test reveals publishers may need Google more than Google needs publishers.
Apr 2, 2025 6 min read
Brand protection workflow showing how The Search Monitor detects unauthorized ad usage
Display

Similarweb acquires The Search Monitor

Acquisition enhances capabilities for paid search optimization and affiliate compliance as search ad spending continues to grow.
Apr 2, 2025 5 min read
Yvonne Bauer, Owner & Chair of the Board of Bauer Media Group
DOOH Featured

Bauer Media completes acquisition of Clear Channel Europe-North for $625 million

Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.
Apr 2, 2025 5 min read
Microsoft's consent signal flow: device to consent dialog to code implementation to processing platform.
Data

Microsoft Advertising mandates user consent signals by May 2025

Microsoft sets deadline for implementing consent signals to ensure compliance with European privacy laws.
Apr 1, 2025 4 min read
person wearing headphones bathed in dramatic red lighting, representing digital audio advertising technology
Audio

AdsWizz and Nielsen extend data partnership for enhanced audio targeting

Advanced audience segmentation capabilities aim to strengthen digital audio advertising effectiveness.
Mar 31, 2025 5 min read
PNR data privacy visualization showing passenger information fields with 6-month retention limit and restricted access thereafter.
Data

EDPB Issues New Guidelines on PNR Data Processing Following Court Ruling

European air passenger data retention limited to six months under new guidelines as data protection authorities tighten rules on surveillance.
Mar 31, 2025 5 min read
Google Ads API
Search

Google to implement brand guidelines for Performance Max campaigns

Automated migration to standardize brand asset management across digital advertising platforms.
Mar 31, 2025 5 min read
Vertical timeline depicting robots.txt evolution, with document files connected to colored nodes representing the protocol's development stages.
Search

Google outlines pathway for robots.txt protocol to evolve

How the 30-year-old web crawler control standard could adopt new functionalities while maintaining its simplicity.
Mar 31, 2025 5 min read
Visualizing Declarative Web Push protocol: JSON format, flow diagram, and key benefits for no-code web notifications
Data

Declarative Web Push simplifies notifications without JavaScript

New WebKit feature brings privacy and energy efficiency to web push, eliminating service worker requirements.
Mar 31, 2025 4 min read
Frequency's Premium Publisher Network logo showcasing audio tech innovation for podcast advertising monetization
Audio

Frequency launches new monetization channel for podcast advertising

New platform bridges gap between host-read quality and programmatic efficiency.
Mar 31, 2025 4 min read
Display & Video 360 API v4 now generally available
Data

Display & Video 360 API v4 now generally available

generally available Google's programmatic advertising platform reaches major milestone with stable API release.
Mar 31, 2025 4 min read
Google Ads API logo representing the technical interface discussed in the target adjustment fix article
Data

Critical fix coming for LowerTargetRoas recommendations in Google Ads API

Developers need to update applications before April 23 implementation.
Mar 31, 2025 4 min read
Amazon app interface showing AI-powered shopping features including personalized recommendations and order tracking
Retail

Amazon expands AI capabilities with new personalized shopping features

Amazon continues to integrate AI technology across its shopping platform, enhancing product discovery and personalization for customers.
Mar 31, 2025 5 min read
Google Publisher Center settings interface displaying organization management options for news publishers
Search

Google News shifts to automated publication pages

Google completes transition away from manually created publisher pages, affecting how news content appears across its platforms.
Mar 31, 2025 4 min read
Apple Intelligence ChatGPT integration shown in Pages app offering creative suggestions for a story.
AI

Apple Intelligence expands to support eight new languages

Apple's AI system now reaches more countries with multilingual capabilities and Vision Pro integration.
Mar 31, 2025 4 min read
The image illustrates key issues with Apple's ATT framework: non-neutral consent mechanisms and asymmetrical treatment of third-party versus Apple apps.
Data Featured

Apple fined €150 million: ATT framework ruled anticompetitive

Apple's App Tracking Transparency approach deemed disproportionate and harmful to smaller publishers.
Mar 31, 2025 6 min read
An informative poster about the IAB/ABC Spiders & Bots list for filtering non-human traffic in ad reporting.
Data

Bot traffic costing advertisers billions as fraud detection fails, investigation reveals

Comprehensive investigation finds major verification systems routinely miss declared bots operating from data centers, raising questions about industry oversight.
Mar 30, 2025 4 min read
Ads Click Tracker
Data

New client-side library for tracking ad click IDs launched

A technical solution for monitoring advertisement performance across multiple platforms without requiring server-side implementation.
Mar 30, 2025 3 min read
Mobile phone screen showing Google's user choice billing interface with "Google Play Billing" and "Developer Billing" payment options for UK apps.
Data

Google launches user choice billing for UK app developers

Alternative payment options expand after engagement with competition authority.
Mar 30, 2025 5 min read
Google's new Demand Gen platform-comparable conversion columns offer detailed attribution metrics for cross-platform performance comparison.
Data

Last-touch returns amid new Google features

Understanding the complexities of attribution methods as Google introduces platform-comparable columns.
Mar 29, 2025 6 min read
← Newer Posts Page 68 of 251 Older Posts →
PPC Land © 2025
  • Subscribe
  • Manage Subscription
  • RSS
  • Advertise
  • UTM Builder
  • About
  • Privacy
  • Contact
info@ppc.land