Search Google defends parasite SEO policy amid European investigation Google characterizes European Commission investigation into site reputation abuse policy as misguided and harmful to search quality.
Display Amazon introduces fractional share of voice for homepage hero ads Amazon's homepage hero package now offers advertisers five new share of voice options and audience-specific targeting with full-screen redesigned placements.
AI Amazon introduces AI targeting for DSP campaigns Amazon Ads Agent streamlines campaign targeting through natural language commands, eliminating manual audience selection across Amazon DSP platforms.
Display Amazon launches closed beta for AI agent advertising integration Amazon Ads debuts MCP Server enabling natural language interactions with advertising APIs through standardized protocol for AI agents and models.
Search EU prepares probe into Google's site reputation abuse policy The European Commission plans to investigate claims that Google demoted publishers who carry paid promotional content under its Digital Markets Act.
AI Google launches Ads and Analytics Advisors for all English accounts Google rolls out AI-powered Ads Advisor and Analytics Advisor to all English-language accounts in December 2025, bringing Gemini-based campaign optimization to advertisers.
Video YouTube clarifies ad policy for non-monetized Partner Program videos YouTube Partner Program members who disable monetization on videos will not see ads on that content, platform liaison confirms on November 12.
Video Viant Technology surpasses Q3 earnings estimates with CTV growth Programmatic advertising platform reports 46% of advertiser spend came from connected television in third quarter 2025.
Display NFL betting apps face install decline as fantasy platforms surge Sports betting apps recorded 39% fewer installs during the 2025 NFL season's first 14 weeks, while fantasy platforms achieved 40% user growth and 106% revenue gains.
Data Vodafone withdraws from public internet exchanges in Germany Vodafone exits public peering at DE-CIX and other neutral internet exchange points, shifting to volume-based pricing model through Berlin provider.
DOOH Swiss cities Olten and Solothurn gain digital screens with emergency alert capabilities APG|SGA deploys 32 digital displays across two municipalities, enabling authorities to override commercial content during emergencies while providing residents with cultural information and public announcements.
Video Retail media and CTV converge as shopping shifts to streaming IAB Europe analysis examines data-driven targeting synergies between retail media networks and connected television advertising platforms across Europe.
Retail Reddit launches WooCommerce integration for small business advertisers Reddit introduced a direct integration with WooCommerce on November 12, 2025, providing millions of small-to-medium-sized e-commerce merchants streamlined access to its advertising platform.
Display Mozilla Ads partners with Equativ for privacy-first programmatic Mozilla Ads selected Equativ as its exclusive full-stack programmatic partner, granting media buyers direct access to privacy-safe native advertising on Firefox homepage through November 12, 2025, announcement.
Data Amazon adds Brand Store page views metric for Sponsored Brands Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15.
Data Amazon expands offline sales measurement to five product categories Amazon DSP's Omnichannel Metrics now measures offline sales impact for consumer electronics, fashion, home goods, home improvement, and toys advertisers.
Video Amazon enables zip code-level ad targeting for Prime Video Amazon's location-based interactive ads let advertisers customize national TV commercials with local pricing and details across thousands of zip codes.
Data Amazon DSP expands in-market audiences to 32 countries with unified targeting Amazon DSP launches multi-country in-market audience support across 32 markets, including Belgium, Egypt, South Africa and Poland, enabling consistent targeting.
Retail Amazon enhances Performance+ and Brand+ with AI improvements and insights Amazon updates Performance+ and Brand+ with improved AI targeting, consideration tactics, and insight cards showing shopper engagement on November 10, 2025.
Search Amazon launches interactive video format for Sponsored Products campaigns Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.
Data Amazon extends Marketing Cloud lookback window from 13 to 25 months Amazon Marketing Cloud expands advertising data lookback window to 25 months, enabling more comprehensive year-over-year performance analysis and historical insights.
Data Amazon Marketing Cloud launches Prime Video viewership signals for advertisers Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.
Video YouTube creators challenge platform's claims of manual appeal reviews Creators report AI-automated responses to channel termination appeals within minutes, contradicting platform's statements about human review processes.
Data Amazon launches unified reporting system across advertising products Amazon Ads introduces consolidated reporting experience in open beta, streamlining data analysis across sponsored ads and DSP campaigns through report builder.
Retail Amazon launches free AI prompts for sponsored ad campaigns Amazon begins open beta of conversational advertising enhancement that automatically engages shoppers with product expertise at decision moments across U.S. campaigns.
