Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves.
by Luis Rijo
IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.
On April 6, 2026, The American Prospect removed all programmatic advertising from its website, citing surveillance, monopoly power, and damage to journalism.
Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026.
Carrefour's 2030 plan targets 3.5% operating margin, 5 billion euros in free cash flow, and AI-powered shopping via ChatGPT, Vusion, and Google partnerships.
Independent publishers at Google's October 2024 Web Creator Summit say they were ghosted as AI Overviews cannibalize organic search traffic, closing sites.
Google AI Mode now shows sponsored store listings inside product panels and organic quick links above answers, signaling deeper ad monetization of conversational search.
New documents reveal how LinkedIn's BrowserGate system maps competitor tool usage, extracts trade secrets, and may breach criminal law across Germany, UK, and the EU.
The company behind QVC and HSN missed its annual filing deadline on March 31, 2026, warning of $6.6B in debt and substantial doubt about its ability to survive.