Display Digital advertising is quietly reshaping the U.S. economy Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.
AI Grounding with Bing Search enhances Azure AI Agent Service Microsoft integrates real-time web data to improve AI decision-making and accuracy.
AI US Copyright Office clarifies AI-generated content rules New report outlines copyright rules for AI-generated works, focusing on human authorship.
Video Sky New Zealand taps Magnite for streaming sports advertising Sky New Zealand launches programmatic advertising for Sky Sport Now streaming platform, marking shift in local sports media landscape
Social Meta reports 21% increase in advertising revenue for fourth quarter 2024 Meta's advertising business shows strong growth with increased ad impressions and prices, driving total revenue to $48.4 billion.
Data IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025 New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.
Display Taboola extends content deal with Reach for 13th year UK publisher Reach renews content recommendations partnership with Taboola, adding header bidding functionality.
Video YouTube Shorts: Product lead discusses strategy and metrics YouTube's Shorts product lead reveals key metrics and technical insights about short-form video strategy and recommendations.
Search Microsoft search ad revenue grows 21% as AI investments boost performance Microsoft reports search and advertising revenue growth driven by higher search volume and revenue per search in Q2 FY25.
Data GDPR enforcement data shows low fine rates across European authorities Analysis of European Data Protection Board statistics reveals only 1.3% of GDPR cases resulted in fines between 2018-2023
Video Disney leads December TV share as streaming platforms hit record heights Nielsen data shows Disney maintained top TV viewing share while streaming services reached new audience milestones in December 2024.
Data NIQ expands consumer panel to 250,000 participants for enhanced market insights NIQ launches expanded Omnishopper panel with 250,000 participants, offering deeper visibility into consumer behavior trends.
Video Google streamlines server-side ad insertion with network code update Full service DAI now allows network code parameter integration to enhance ad delivery control and settings management.
Data Featured Google opens Meridian marketing mix model Google's open-source marketing measurement tool Meridian becomes available worldwide, promising privacy-first analytics.
Audio Spotify reaches $10 billion annual payout milestone to music industry Streaming service hits record payment in 2024, marking tenfold increase over past decade as independent artists see growth.
Display Network of AI-generated fake news sites uncovered in advertising fraud scheme Investigation reveals over 200 fraudulent websites using AI to generate content and deceive advertisers through fake news domains.
Data Yahoo becomes first DSP to implement IAB Tech Lab data transparency labels Yahoo DSP adopts standardized data labels to provide advertisers with detailed information about audience segments.
Social Pinterest expands programmatic access through Index Exchange and Criteo The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.
DOOH AFA Decaux expands DOOH network in Denmark with VIOOH Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.
Display HTML5 validator tool for Campaign Manager to be deprecated in April 2025 Analysis of Google's announcement to end the popular Html5 validator tool used by creative developers and agencies.
AI Featured New IAB playbook explores ethical generative AI adoption in advertising industry Interactive Advertising Bureau releases comprehensive guide detailing responsible implementation of AI tools for advertising.
Audio Spotify and UMG unveil landmark deal to boost music streaming monetization New multi-year agreement introduces premium tiers and improved royalties while expanding digital music experiences.
Video Google to end Maximum CPV for new video campaigns in April Technical changes to Google's video advertising system will require new campaigns to use Target CPV bidding starting Q2 2025.
Search Yahoo expands AI features in search with OpenAI integration Yahoo introduces AI-powered chat and generated answers in search results, requiring user login for access to new features.
Social Video marketing in B2B generates highest ROI through short-form content Data from LinkedIn shows short-form social videos produce 55% ROI, as B2B marketers invest in vertical formats and authentic content.
