AI Index Exchange invests in First Party Capital as programmatic enters AI-powered phase Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference.
Retail Back-to-school shoppers begin purchasing earlier due to tariff concerns Two-thirds of families start July shopping as spending reaches $39.4 billion amid inflation fears and retailer promotional events.
Social Facebook introduces stronger measures against unoriginal content creators Platform expands enforcement to protect original creators from spammy behavior and fake engagement tactics.
Search Marketing agency proves AI responses can be manipulated through targeted content Study confirms successful influence of ChatGPT and Perplexity using low-authority expired domains with minimal investment.
Video YouTube clarifies "inauthentic content" policy changes YouTube's minor policy update addresses creator confusion about AI and content monetization rules.
Retail IAB Europe releases updated retail media definitions for European markets IAB Europe introduces comprehensive framework covering on-site, off-site and in-store advertising formats across digital landscape.
Retail IAB Europe releases retail media best practice guides IAB Europe publishes comprehensive frameworks for buyers and networks to optimize retail media campaign performance across European markets.
Retail IAB Europe updates retail media guide for 2025 market Comprehensive 101 resource addresses €10bn European sector growth.
Data Microsoft launches Flutter SDK for mobile app analytics Behavioral analytics platform expands cross-platform support with session recordings and heatmaps for Flutter developers.
AI Netherlands regulatory sandbox to launch by 2026 as EU clarifies AI rules Dutch privacy authority maps compliance pathways amid ongoing regulatory uncertainty.
Data Dutch regulator releases final letters on cookie banner probe Dutch Data Protection Authority publishes redacted letters from five website investigations completed in March 2025.
Retail European retail media partnerships extend as measurement challenges persist Brands working with 4-6 retail media networks doubled in 2025, while standardization gaps limit growth.
Data Comscore expands social measurement to nine international markets Comscore unveils enhanced cross-platform audience insights across desktop, mobile and social channels.
Data Healthline settles largest CCPA violation case for $1.55 million California health publisher fined for sharing medical data with third parties despite user opt-outs.
Video Movistar Plus+ launches on Titan OS across Philips Smart TVs in Spain Spanish streaming platform expands reach through smart TV integration as connected TV market grows.
AI xAI's Grok 4 drives 17% user surge amid intensifying AI search competition xAI's Grok 4 announcement on July 9 generated 17% next-day user increase and 50% app downloads, setting new benchmarks.
Search Survey shows traditional search dominates local business discovery 93% trust Google over AI assistants for finding local businesses, new research reveals.
Display TripleLift cuts double-digit percentage of workforce in July restructuring Supply-side platform reduces staff less than 20% following CEO transition.
Search Brainlabs report reveals AI search fundamentally changes SEO Brainlabs study shows AI Overviews now appear in 200 countries while marketing teams struggle to adapt.
AI Meta bets billions on AI data centers requiring massive energy and water Meta announces unprecedented AI infrastructure investment with gigawatt-scale data centers demanding substantial energy consumption.
Display Industry leaders emphasize performance focus as programmatic shows strong H1 growth European programmatic advertising demonstrated robust performance in the first half of 2025, with experts highlighting a decisive shift toward outcome-driven campaigns during IAB Europe's Virtual Programmatic Day on July 3.
Video LG Ad Solutions expands to Australia with Sydney-based director appointment Smart TV advertising technology arrives in Australia as company targets growing CTV market expansion.
Video Paramount Australia partners with Magnite for programmatic streaming ads Premium streaming inventory becomes programmatically accessible for the first time across Australia's Paramount+ platform.
Display Attention metrics influence programmatic decisions but standardization remains elusive IAB Europe's latest Virtual Programmatic Day explores growing testing momentum as industry debates measurement uniformity.
Display Himalaya Wellness reveals natural beauty trends driving India's marketing ecosystem Amazon Ads interview exposes micro-trends in India's beauty sector showing natural ingredients preference.
