Display DV360 unveils new Insertion Order Objectives Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.
Data Google AdSense increases reporting thresholds for Custom Channels and Search Styles The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics.
Data Featured Oracle exits advertising business after years of decline This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.
Social Featured DoubleVerify offers first-ever measurement and verification tools for Reddit Ads DoubleVerify's measurement solutions are now available for all Reddit ad formats, including image ads, video ads, free-form text ads, and carousel ads.
Data Safari 18 Beta enhances Web App experience on Mac This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.
Video Featured CTV Ads to get unique IDs for better measurement and consumer experience This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives.
Social Skype introduces Fun AR Lenses powered by Snap This integration leverages Snap's popular Camera Kit SDK, the same technology that powers AR experiences in Microsoft Teams, SwiftKey, and Flip.
Data Featured Google Analytics 4 now allows importing custom event data Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view.
Social Featured LinkedIn discontinues group-based ad targeting to comply with DSA Following an EU complaint, LinkedIn stops using Group data for ad targeting in Europe to comply with the Digital Services Act.
Search Google Search Console now shows Merchant Listing Performance in Image Search Google Search Console expands Shopping reports to include merchant listing performance within the Google Search Image tab.
Data Lionsgate and Nielsen partner for first-ever FAST channel viewership measurement Lionsgate and Nielsen join forces to bring traditional TV measurement to FAST channels, with MovieSphere becoming the first to benefit.
Data Featured Google Analytics updates Attribution Model for Paid Search Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.
Display Featured Google Ad Manager now supports Ads in Email Newsletters Google Ad Manager introduces a new beta feature allowing publishers to serve reservation and programmatic guaranteed ads within email newsletters.
Data Featured DuckDuckGo Launches Anonymous AI Chat Service DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.
Data Google Ads API Update: New Features and Changes for v17 Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.
Data Marketing Mix Modeling: A resurrected technique for today's marketers Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.
Social Google removes YouTube Channels, Blogs tied to disinformation campaigns Google's Threat Analysis Group (TAG) releases Q2 2024 bulletin detailing takedown of YouTube channels, Blogger blogs, and Google Ads accounts involved in coordinated influence operations.
Data Featured IAB Tech Lab finalizes Framework for Data Deletion Requests in Ad Tech IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.
Data Featured GA4 strengthens campaign measurement with Floodlight Linking Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.
Data Featured Google Analytics 4 enhances Real-Time User Tracking Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report.
Search Google Ads expands Online Pharmacy advertising in Estonia and Lithuania Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications.
Social Earlier insights on Ad Eligibility with Instagram boost signals Instagram launches "IG Boost Signals" to help users see if their content is eligible for ad boosting before submission.
Retail FAA approves Amazon's drone delivery FAA grants Amazon permission to fly drones beyond visual range for package delivery, expanding service areas.
Display Featured Italy Out: Google Ads Ban on Social Casino Games This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.
Data Featured Microsoft Clarity introduces Funnels See how Clarity Funnels visualize user journeys & help optimize your website for conversions.
