Data Integral Ad Science launches attention optimization tool with 130% conversion lift New pre-bid product enables advertisers to measure and optimize campaigns for attention metrics across social and open web platforms.
Data Netflix fined €4.75 million for data transparency failures between 2018-2020 Dutch Data Protection Authority penalizes Netflix for inadequate personal data disclosures, following a five-year investigation.
Search Managing faceted navigation URLs: new Google documentation Google releases comprehensive documentation on managing faceted navigation URLs to prevent server resource waste and optimize crawling.
Retail Featured Google Merchant Center adds first-order discount option for retailers Google Merchant Center's new first-order discount feature enables retailers to offer targeted promotions for first-time buyers.
Search Featured ChatGPT search expands to free users globally as OpenAI enhances capabilities OpenAI brings real-time web search to hundreds of millions of users while adding voice integration and mobile improvements.
Search Google completes December core update amid rising concerns over search changes The latest Google core update finished on December 18, marking an unusual period of back-to-back algorithm changes.
Search Bing optimizes search speed with TensorRT-LLM, cutting model latency by 36 percent Microsoft's Bing search engine implements TensorRT-LLM optimization, reducing inference time and operational costs for language models.
Social Meta reveals Threads reaches 100 million daily users amid transparency push Mark Zuckerberg shares key metrics for Meta's Twitter competitor, clarifying how user engagement is measured on the platform.
Social Featured Unusual response from X advertising support Social media exchange highlights communication challenges between advertisers and platform support teams.
Social Supreme Court to hear TikTok challenge against foreign-owned apps ban law The Supreme Court grants review of consolidated cases questioning constitutionality of TikTok ban law ahead of January deadline.
Social Featured Reddit reveals 2025 events calendar with top engagement times for online communities Reddit's new calendar showcases key dates and user engagement patterns across holiday, cultural, and lifestyle events for 2025.
Data Microsoft Clarity and OneTrust announce major changes to consent management Recent changes by Microsoft Clarity and OneTrust signal a shift in how websites must handle user consent for analytics and tracking.
Data Featured Google updates platform policies with focus on privacy and emerging ad surfaces Major policy changes announced for Google's advertising platforms, covering privacy tech and new ad environments, effective February 2025.
Social Featured Social media automation service dlvr.it adapts pricing after X's API cost increase Content automation platform introduces overage post purchases as X's API changes force adaptation in content distribution.
Search December Google update reverses gains from previous algorithm changes Latest search engine changes wipe out traffic recoveries, leaving digital publishers questioning viability of operations.
Data French data protection authority orders websites to fix misleading cookie banners CNIL issues formal notices to website publishers over dark patterns in cookie consent interfaces, giving one month to comply.
Search Featured Google's December core update raises concerns over rapid algorithm changes Google's December core update shows significant volatility just a week after November update completion, impacting websites globally.
Social Snapchat expands premium features with customizable themes and message retention Social media platform introduces new customization options and chat features for Snapchat+ subscribers, expanding user control.
Audio Featured NotebookLM expands with Plus tier and interactive audio features Google introduces premium features and voice interaction for its AI research assistant, targeting enterprise users.
Video Prime Video releases AI-powered content discovery system in limited beta Amazon's streaming service introduces AI Topics to help viewers navigate content through personalized topic suggestions.
AI New study reveals brain processes AI-generated ads differently than traditional content Research shows consumers' brains detect AI-generated advertising content even when visually convincing, impacting brand perception.
Social LinkedIn expands event advertising with new live streaming capabilities Professional network's event ads platform sees 15.3% growth in Q4 as virtual and hybrid events gain prominence among B2B marketers.
Display AI and personalization reshape mobile app industry for 2025, AppLovin predicts Industry leaders predict AI-driven marketing, e-commerce expansion, and enhanced user segmentation will define mobile apps in 2025.
DOOH Failed merger signals strategic shift in Central European outdoor advertising landscape JCDecaux SE and JOJ Media House Group announce termination of planned consolidation in Slovakia's outdoor advertising market.
Video TripleLift expands streaming measurement capabilities with iSpot integration New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.
