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Apple and Google collaborate on unwanted Tracking Alerts for Mobile Devices

This initiative involves the creation of an industry standard - Detecting Unwanted Location Trackers - designed to alert users across both iOS and Android devices if an unknown Bluetooth tracking device is following them.

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Apple News+ expands entertainment options with new Spelling Game and Offline Mode

Apple this month announced two new features for Apple News+ subscribers: Quartiles, a daily original spelling game, and Offline Mode, allowing access to personalized content without an internet connection.

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Google to limit the functionality of Suspended Ad Accounts

Google Ads this month announced an update coming in June 2024 that will limit the functionality of suspended accounts. According to Google, this change aims to improve the user experience for managing suspended accounts.

Search Featured

Google CEO Sundar Pichai discusses AI, Search, and the Future of the Web

The discussion, which took place shortly after Google's I/O developer conference in May 2024, sheds light on Google's current efforts and future plans in these areas.

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Google Search Update: Team focuses on highlighting helpful content

John Mueller last week indicated through a tweet that the Google Search team is evaluating ways to improve search results and prioritize helpful content.

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Amazon Upfront 2024: Focus on reaching Prime Video's massive audience

Upfronts are industry gatherings where media companies present their upcoming programming and advertising opportunities to potential advertisers. This year's Amazon Upfront focused on Prime Video, Amazon's subscription streaming service.

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Disruptions plague East African Internet as submarine cables cut

East Africa has been grappling with significant internet disruptions since May 12, 2024, due to damage sustained by submarine cables, Cloudflare reported. These cables are critical infrastructure for internet connectivity, carrying vast amounts of data traffic between continents.

Video

Disney Upfront 2024: a showcase of content and global reach

The Walt Disney Company this month hosted its annual Upfront event in New York City. This event serves as a platform for Disney to present its upcoming programming slate and advertising opportunities to media buyers and advertisers.

Video

Nexxen reports first-quarter 2024 earnings: Revenue Up, Net Loss Narrows

Nexxen International Ltd. (NEXN), a global advertising technology company specializing in video and Connected TV (CTV) advertising, today released its financial results for the first quarter ended on March 31, 2024.

Social Featured

New certification program tests skills in TikTok Advertising

TikTok, a leading short-form video platform, today introduced its Media Buying Certification program.

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Marketers embrace AI but data challenges hinder progress

Salesforce, a cloud computing company with a focus on customer relationship management (CRM), today unveiled its annual State of Marketing report. The report sheds light on key trends and challenges faced by marketing professionals in today's data-driven landscape.

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Bumble to acquire Geneva to expand focus on friendships

Bumble, the parent company of dating apps Bumble and Badoo, announced today its intention to acquire Geneva, an app designed to connect people based on shared interests through groups and communities.

Social

AppsFlyer Report unveils Key Trends in gaming app advertising creativity

The report delves into creative performance in the gaming app industry, offering valuable insights for advertisers.

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APS (Amazon Publisher Services) unveils new tools for Addressability and Ad Performance

These solutions focus on providing publishers with greater control over their ad inventory, improved measurement capabilities, and access to a wider range of ad buyers.

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TripleLift integrates Amazon Responsive eCommerce creative (REC)

Last week, details emerged regarding a new integration between TripleLift, a programmatic exchange, and Amazon Ads. This integration aims to streamline programmatic ad buying for retailers who leverage Amazon Ads for their advertising needs.

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Taboola partners with a360media to enhance user engagement and monetization

Taboola last week announced a new partnership with a360media, a multi-platform media company. This collaboration aims to improve user engagement and create new monetization opportunities for a360media's extensive network of digital properties.

Data

Apple Watch gains new features designed for Golfers

Apple last week announced new features for Apple Watch designed to improve the golfing experience for users. These features are targeted towards golfers who use their Apple Watch to track performance and receive information while on the course.

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Former Google UX Designer raises concerns about AI project motivations

A former UX designer at Google, took to LinkedIn to share his perspective on the company's approach to AI projects. Jenson recently left Google after reportedly working on UX design for AI-related initiatives.

Audio Featured

Navigating the podcast landscape: decoding Top Podcast Rankings

As the podcasting industry continues to flourish, staying updated on the latest trends and popular shows can be a challenge.

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Top Podcasts in the US for Q1 2024: newcomers rise and familiar faces remain

Edison Research last week released its report on the Top 50 U.S. Podcasts for Q1 2024, based on data collected from interviews with over 5,300 weekly podcast listeners aged 13 and over.

Data Featured

Why Google Chose "Gemini" for its AI Model

Google this month shed light on the reasoning behind the name "Gemini" for its advanced AI model, rather than Bard, a name that might be familiar to some.

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Microsoft Rewards expands benefits and introduces streak protection feature

Microsoft last week announced updates to its Microsoft Rewards program, including new features designed to make earning and redeeming points easier and more rewarding.

Search Featured

Google Search AI Overviews: understanding the feature and how to disable it

On search user forums in May 2024, discussions emerged regarding Google Search's AI Overviews, a feature that presents summaries of search results generated by artificial intelligence. While some users expressed interest in the feature, others inquired about disabling it.

Data

Google I/O 2024: Google unveils new features for Web Developers

Google last week hosted its annual I/O developer conference, showcasing a range of upcoming features and updates designed to enhance web development experiences.

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Looker Studio updates enhance Audit Logging and Data Source Transparency

Google last week announced two updates to Looker Studio, a data visualization and reporting tool. These updates focus on improving audit logging capabilities and data source transparency for Looker Studio administrators.