Announcement
AI   -   Dec 13, 2025 PubMatic partners with Kontext for AI chatbot advertising
PubMatic partners with Kontext for AI chatbot advertising

PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.

by Luis Rijo
Data   -   Dec 13, 2025 Google Analytics session attribution confusion spreads among professionals
Google Analytics session attribution confusion spreads among professionals

Marketing professionals struggle with Google Analytics 4 session attribution mechanics as 59% incorrectly answer direct traffic question despite platform documentation errors.

by Luis Rijo
AI   -   Dec 13, 2025 Google clarifies AI Max attribution discrepancies as advertisers discover search term reporting anomalies
Advertisers confronting Google Ads AI Max automation challenges with attribution transparency issues

Google explains AI Max search term matching now relies on inferred intent rather than raw text queries, addressing advertiser concerns about attribution transparency and keyword performance measurement.

by Luis Rijo
Data   -   Dec 13, 2025 Dutch authority reprimands Takeaway for Google Analytics data transfers
Takeaway GDPR fine: data sent to Google Analytics without consent.

Netherlands data protection regulator issues formal reprimand against food delivery company for transferring customer data to US through Analytics from 2020 to 2023.

by Luis Rijo
Retail   -   Dec 13, 2025 Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement
Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement

Pentaleap's H2 2025 benchmarks report reveals major retail media networks expanding keyword coverage while adopting fluid grid strategies over fixed ad slots.

by Luis Rijo
Video   -   Dec 13, 2025 French digital marketing sector drives €14.4bn economy with 310,000 jobs
French digital marketing employment ecosystem showing 310,000 jobs across agencies, suppliers and advertisers in 2024

Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.

by Luis Rijo
Video   -   Dec 13, 2025 IAB Tech Lab releases CTV ad format standards for public comment
IAB Tech Lab releases CTV ad format standards for public comment

IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.

by Luis Rijo
Retail   -   Dec 13, 2025 November retail sales rise 4.53% as holiday spending meets forecast
Chart showing year-over-year retail sales growth declining from 6.81% in August to 4.53% in November 2025.

CNBC/NRF Retail Monitor shows November retail sales increased 4.53% year-over-year with flat monthly growth as Cyber Monday timing shifts spending patterns.

by Luis Rijo
PubMatic partners with Kontext for AI chatbot advertising
AI   -   Dec 13, 2025 PubMatic partners with Kontext for AI chatbot advertising

PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.

by Luis Rijo
Featured Articles 8 Articles
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AI   -   Dec 13, 2025 PubMatic partners with Kontext for AI chatbot advertising
PubMatic partners with Kontext for AI chatbot advertising

PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.

by Luis Rijo
Data   -   Dec 13, 2025 Google Analytics session attribution confusion spreads among professionals
Google Analytics session attribution confusion spreads among professionals

Marketing professionals struggle with Google Analytics 4 session attribution mechanics as 59% incorrectly answer direct traffic question despite platform documentation errors.

by Luis Rijo
AI   -   Dec 13, 2025 Google clarifies AI Max attribution discrepancies as advertisers discover search term reporting anomalies
Advertisers confronting Google Ads AI Max automation challenges with attribution transparency issues

Google explains AI Max search term matching now relies on inferred intent rather than raw text queries, addressing advertiser concerns about attribution transparency and keyword performance measurement.

by Luis Rijo
Data   -   Dec 13, 2025 Dutch authority reprimands Takeaway for Google Analytics data transfers
Takeaway GDPR fine: data sent to Google Analytics without consent.

Netherlands data protection regulator issues formal reprimand against food delivery company for transferring customer data to US through Analytics from 2020 to 2023.

by Luis Rijo
Retail   -   Dec 13, 2025 Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement
Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement

Pentaleap's H2 2025 benchmarks report reveals major retail media networks expanding keyword coverage while adopting fluid grid strategies over fixed ad slots.

by Luis Rijo
Video   -   Dec 13, 2025 French digital marketing sector drives €14.4bn economy with 310,000 jobs
French digital marketing employment ecosystem showing 310,000 jobs across agencies, suppliers and advertisers in 2024

Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.

by Luis Rijo
Video   -   Dec 13, 2025 IAB Tech Lab releases CTV ad format standards for public comment
IAB Tech Lab releases CTV ad format standards for public comment

IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.

by Luis Rijo
Retail   -   Dec 13, 2025 November retail sales rise 4.53% as holiday spending meets forecast
Chart showing year-over-year retail sales growth declining from 6.81% in August to 4.53% in November 2025.

CNBC/NRF Retail Monitor shows November retail sales increased 4.53% year-over-year with flat monthly growth as Cyber Monday timing shifts spending patterns.

by Luis Rijo
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