PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.
Google explains AI Max search term matching now relies on inferred intent rather than raw text queries, addressing advertiser concerns about attribution transparency and keyword performance measurement.
Netherlands data protection regulator issues formal reprimand against food delivery company for transferring customer data to US through Analytics from 2020 to 2023.
Pentaleap's H2 2025 benchmarks report reveals major retail media networks expanding keyword coverage while adopting fluid grid strategies over fixed ad slots.
Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.
IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.
PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.
Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.
The Trump administration is pressuring Utah Republican Rep. Doug Fiefia to abandon HB286, a bill targeting frontier AI developers with revenue above $500M.
European Commission opens formal DSA proceedings against Shein over illegal products, addictive design, and recommender opacity, affecting 145 million EU shoppers.
Google admits opting out of AI Overviews without losing search visibility is a massive engineering task, as the FT signs a new AI content licensing deal.
Spain's AEPD formally warns Tools for Humanity over potential GDPR violations as World Network prepares its February 2026 Barcelona iris-scanning relaunch.
THG Beauty Media partners with The Trade Desk to offer Cult Beauty and LOOKFANTASTIC data access, marking first UK retail beauty data available on self-serve basis.
OpenAI monetization head envisions future where small businesses create campaigns through prompts instead of hiring performance marketers to run ChatGPT ads.
PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.
Google explains AI Max search term matching now relies on inferred intent rather than raw text queries, addressing advertiser concerns about attribution transparency and keyword performance measurement.
Netherlands data protection regulator issues formal reprimand against food delivery company for transferring customer data to US through Analytics from 2020 to 2023.
Pentaleap's H2 2025 benchmarks report reveals major retail media networks expanding keyword coverage while adopting fluid grid strategies over fixed ad slots.
Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.
IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.