Retail Amazon Ads launches unified account for global campaign management Amazon Ads announced open beta for unified advertiser accounts, enabling single-login access to all advertising products across regions during UK and EU roadshow.
Data Marketing measurement confidence stalls despite data growth Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.
Mixed Reality Florida issues criminal subpoenas to Roblox over child safety Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.
Display MRC restricts property-level ad verification from brand safety claims After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.
Video Programmatic advertising in Sweden reaches 5 billion kronor in 2025 Swedish programmatic ad spending hit 4.7 billion kronor in 2024, with online video surpassing banners for the first time and growth expected to continue through 2026.
DOOH Out-of-home delivers higher ROI than digital channels, research shows OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.
Social EU finds TikTok and Meta in breach of Digital Services Act transparency rules European Commission preliminarily finds TikTok and Meta violated DSA transparency obligations on October 24, 2025, affecting researcher data access and content moderation.
Search ChatGPT traffic underperforms Google in e-commerce study Research analyzing 973 websites finds ChatGPT referrals lag traditional channels in conversion rates despite favorable bounce rates across $20 billion in revenue.
DOOH VIOOH expands London programmatic DOOH with London Lites partnership Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.
Data AWS launches dedicated network for real-time ad bidding workloads AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.
Video Teads launches CTV Performance to track site visits and sales Omnichannel outcomes platform introduces deterministic measurement outside the United States for connected TV campaigns, connecting streaming exposure to qualified actions with beta availability across US, EU5, and APAC markets.
Display OpenX expands leadership team with five senior executives OpenX appointed five senior executives on October 23, 2025 to scale its curation platform OpenXSelect across product, marketing and operations.
Data LiveRamp enables retail media networks to measure Meta campaign performance LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.
AI One in five ChatGPT conversations show commercial intent New data reveals 21.6% of AI interactions demonstrate purchase signals while TikTok shopping sessions show distinct behavioral patterns.
Video Teads launches deterministic CTV measurement for streaming campaigns Teads introduces performance tracking for connected TV advertising beyond impressions, connecting premium streaming exposure to qualified visits and conversions.
Video Comcast makes traditional TV inventory biddable through programmatic marketplace Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.
Data Prebid clarifies transaction ID policy after industry confusion Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.
Data Meta tests GA4 integration for cross-platform tracking in ads Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.
Search Google Search Console performance data frozen since October 19 Google Search Console performance reports stopped updating October 19 across all profiles. Users report frozen metrics affecting 7-day filters but not 24-hour views.
Display UK tribunal rules Apple abused dominant position in app markets UK Competition Appeal Tribunal found Apple violated competition law through App Store restrictions and 30% commission rates in landmark judgment issued October 23, 2025.
Audio Deezer reports €131m Q3 revenue with AI-driven fraud detection system Deezer's Q3 2025 revenue reached €131.4m while detecting 30,000 daily AI-generated tracks, with subscriber growth accelerating to 9.7% and partnerships revenue declining 14.2%.
AI Microsoft announces 12 features for Copilot in AI companion strategy Microsoft unveiled 12 features for Copilot on October 23, 2025, introducing collaborative groups, personalized memory, and health tools in its AI companion approach.
Display French users show willingness to pay for ad-free digital services CNIL survey reveals 25-48% of French users would pay €5.50-€9 monthly for ad-free services as consent-or-pay models reshape European digital advertising.
AI Google transfers water storage system to The Dalles, Oregon Google completed an aquifer storage system in The Dalles on October 22, 2025, transferring ownership and 100 million gallons annual capacity to the city.
Search Google finalizes child protection advertising policy with broader enforcement scope Google implements its renamed Child Sexual Abuse and Exploitation policy on October 22, 2025, with immediate suspensions for violations and expanded coverage.
