Search How to surface content in Google's new AI Mode Publishers and content creators face fundamental optimization challenges as Google expands AI search.
Data Google cuts incrementality testing budget requirements to $5,000 minimum Lower entry thresholds and Bayesian statistics enable smaller advertisers to measure campaign effectiveness accurately.
Search Google Ads costs rise 12.88% New data reveals mixed performance signals as advertising competition intensifies globally.
Data Google to fix AI Mode tracking bug affecting referrer data Google confirms AI Mode referrer tracking issue was unintentional and will fix noreferrer elements.
Social Mozilla shutdowns Pocket service after 18 years Mozilla Corporation will terminate Pocket service on July 8, 2025, ending 18 years of read-later functionality.
Search Major publishers condemn Google AI Mode as theft News publishers unite against AI feature that reportedly bypasses traditional links and revenue models.
Retail Amazon streamlines drone delivery with 60-minute service and MK30 technology Amazon introduces simplified ordering process and advanced MK30 drones for faster package delivery across select US locations.
AI German court allows Meta's AI training with public data Cologne Higher Regional Court rejects injunction against Meta's AI training plans starting May 27, ruling use of public profiles lawful under GDPR.
Display Google announces expansive AI advertising features at Marketing Live 2025 Platform integrates AI capabilities across search, video, and campaign management tools.
Display Google AdSense adds positioning controls for anchor and side rail ads New overlay ad format settings give publishers precise control over ad placement across mobile and desktop platforms following advertiser feedback.
Search Google expands display options for AdSense ad intents format Google introduced display ads to ad intents May 21, giving publishers new monetization options alongside search results.
Social Featured Reddit launches Dynamic Product Ads Reddit's Dynamic Product Ads reach general availability, delivering 2x higher ROAS for advertisers targeting high-intent shopping communities.
Data CNIL publishes privacy recommendations for mobile apps French data protection authority outlines clearer responsibilities for all app stakeholders.
DOOH London's office workers drive £40bn economic engine New data reveals that the capital's professionals are a formidable consumer force, with 75% of spending happening in office environments or in-store.
Data GAM to replace reports tool with interactive reports by 2026 Next-generation reporting solution promises enhanced analytics capabilities for publishers.
Search Featured Google overhauls search with LLMs at the core Google is rethinking its entire search structure from the ground up, incorporating large language models as fundamental components rather than add-ons to its existing architecture.
Data Google kills non-personalized ads control in European settings How publishers must adapt to the major AdSense privacy control change.
Search Google CEO reveals AI search evolution in interview Google's Sundar Pichai unveiled significant AI advancements in search during a comprehensive discussion with David Friedberg.
Search Featured Most users only read top third of Google AI Overviews New study reveals users prioritize trust over relevance when evaluating search results.
Retail Amazon's AI now scans brand websites for compliance violations Amazon's automated system tracks product claims outside the marketplace, creating new compliance challenges for sellers.
Data Amazon expands brand measurement tool to Japanese market Japanese advertisers gain access to brand impact measurement capabilities through Amazon's tool.
AI Meta faces legal battle as noyb sends cease and desist over AI training Privacy group demands opt-in consent as Meta plans to use EU user data from May 27.
Data Belgian court limits IAB Europe's role in TCF framework IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld.
Video Universal Ads unveils $5 million incrementality fund for e-commerce growth A strategic move to help brands discover how television advertising generates incremental sales beyond digital channels.
Data Apple brings expert ratings to Maps with MICHELIN Guide integration Enhanced Maps app adds top restaurant and hotel rankings, with The Infatuation and Golf Digest coming soon.
