Search Featured New Target Cost Per Lead (TCPL) bidding for Local Services Ads Google's new Target Cost Per Lead bidding option aims to balance control and flexibility for local service advertisers.
Data New Consent Parser Tool simplifies Data Consent Management Stape introduces a consent parser variable for server-side Google Tag Manager, streamlining consent state decoding.
Display Featured Amazon DSP introduces Similar Audiences beta Amazon DSP launches Similar Audiences beta, using AI to expand advertiser reach without relying on third-party cookies or identifiers.
Display Featured Amazon DSP expands related product targeting to third-party supply Amazon DSP's Related Product Targeting now includes third-party supply, enhancing contextual advertising options for marketers.
Display Adform unveils new features and fixes in August 2024 Product Update Adform's latest release includes multi-publisher tag sending, instant notifications, and automated deal syncing with Microsoft Monetize.
Search Google clarifies Indexing API Quota and Usage in recent documentation update Learn about the latest changes to Google's Indexing API documentation, including quota limits and approval processes.
Data Amazon Ads launches Export API New Export API from Amazon Ads simplify data retrieval across ad formats, replacing snapshots API by October 15, 2024.
Search Google's HCU: Brand signals may play larger role than expected New data suggests Google's Helpful Content Update relies heavily on brand authority metrics rather than just content quality.
Search Featured Open letter to Google reveals challenges faced by Small Publishers post-updates A small publisher's open letter highlights struggles with Google's algorithm changes and their impact on niche content creators.
Social Reddit clarifies subreddit ad targeting Reddit explains subreddit ad targeting reaches engaged users across the platform, not just within specific communities.
Data Looker Studio enhances reporting with Gemini AI-Powered features New Gemini AI capabilities in Looker Studio streamline data analysis and presentation for Pro users.
Data IAS and Pinterest launch Total Media Quality measurement for advertisers New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.
Display Featured Mediavine terminates publisher accounts over AI-generated content concerns Mediavine takes action against publishers using AI-generated content, sparking debate on content quality and monetization.
Search Featured Google's August 2024 Core Update: small publishers in the spotlight Google's latest core update aims to better reward high-quality content from small, independent publishers. Learn about the impact and implications.
Data Google announces major reporting updates for DV360 and CM360 Google unveils significant changes to Display & Video 360 and Campaign Manager 360 reporting, set to roll out from September 2024.
Video Featured Google to phase out YouTube Video Action campaigns in favor of Demand Gen Google announces transition from Video Action Campaigns to Demand Gen line items, set to complete by early 2025.
Display Featured Google expands Demand Gen campaigns to DV360 Google introduces Demand Gen campaigns to Display & Video 360, offering expanded reach and multi-format storytelling.
Video Featured YouTube enhances Promotion Tools with new website visits goal YouTube Studio now offers a website visits goal for promotions, aiding creators in driving traffic to their external sites.
Social Featured New Mexico AG sues Snap over child safety concerns on Snapchat Attorney General Raúl Torrez files lawsuit against Snap Inc., alleging Snapchat facilitates sexual exploitation of minors.
Display Morphixx malvertising scam resurfaces with new tactics, targets UK and Germany Security researchers uncover sophisticated malvertising campaign exploiting popular JavaScript libraries to evade detection.
Data Google Flights data reveals 2024 holiday travel trends New data unveils top holiday destinations and optimal flight booking times for U.S. travelers in 2024.
Data Magnite enhances Control Center with Audience Targeting and Premium Ad Tools Magnite introduces new features in Control Center to help publishers improve audience strategies and monetization.
Data IAB Tech Lab launches Privacy Taxonomy to standardize data management New framework aims to simplify data privacy compliance for businesses in the digital advertising industry.
Data Cloudflare unveils new dashboard for tracking TCP connection anomalies Cloudflare launches a real-time dashboard on Radar to monitor TCP resets and timeouts, offering insights into network behaviors.
Display Zeta Global raises Q3 2024 guidance, expects 35% revenue growth AI-Powered Marketing Cloud firm Zeta Global announces increased Q3 2024 guidance, projecting revenue of $255 million and 35% growth.
