Data InfoSum and Choreograph collaborate to enhance data-driven advertising InfoSum partners with WPP's Choreograph to improve campaign planning and audience profiling through secure data collaboration technology.
Video Hispanic Americans embrace CTV: 78% prefer streaming LG Ad Solutions report reveals shifting media consumption patterns among Hispanic viewers.
Search Featured Yelp sues Google alleging monopoly abuse in local search market Yelp sues Google over monopolistic practices in local search, claiming anticompetitive conduct stifles competition and consumer choice.
Data Google Tag Manager introduces new Consent Mode Override Setting Google Tag Manager's latest update includes a 'Set consent mode override' feature, enhancing user privacy controls.
Data Circana expands media measurement capabilities with strategic acquisitions Circana to acquire NCSolutions and Nielsen's Marketing Mix Modeling business, enhancing its media analytics offerings.
Audio UK Podcast landscape shifts: Joe Rogan leads, new shows Rise in Q2 2024 Edison Research reveals top 25 UK podcasts for Q2 2024, highlighting shifts in listener preferences and new entrants.
Display Featured Taboola expands AI-powered bidding tool to all advertisers, boosting conversions Taboola's Maximize Conversions AI bidding tech now available to all advertisers, driving increased conversions and adoption.
Social TikTok's uncertain future reshapes retail strategies and consumer behavior New report reveals retailers' unpreparedness for potential TikTok ban, highlighting shifts in consumer behavior and advertising plans.
Social Featured Bluesky rolls out anti-toxicity features to enhance user experience Bluesky introduces new features to combat toxicity, including quote post detachment, reply hiding, and notification filters.
Video Comscore and FreeWheel partner to enhance privacy-focused CTV advertising New collaboration aims to boost contextual and ID-free audience targeting for connected TV advertising landscape.
Audio Google's strategic moves contributed to MySpace's downfall, former CEO claims Former MySpace CEO alleges Google's monopolistic practices led to the social network's decline.
Display Olympic fever ignites Australian news sites Nielsen data reveals a 27% increase in daily news site audiences during Olympics, with post-games traffic remaining elevated.
Data Featured Google launches new tools to enhance first-party data management Google introduces Tag Diagnostics and integrated CMP setup to simplify consent management and improve measurement accuracy.
Display Google's Discover vs Discovery: personalized content meets targeted advertising Explore the differences between Google Discover's personalized content feed and Discovery ads.
Search Featured Google announces Search Central Live 2024 events in Kuala Lumpur and Taipei Google reveals details for Search Central Live 2024 events in Kuala Lumpur and Taipei, focusing on search and SEO topics.
Search Featured Parasite SEO: Leveraging high-authority sites for rapid visibility gains Explore the controversial practice of parasite SEO, its potential benefits, risks, and ethical considerations in digital marketing.
Display Featured Google updates Gambling Ad Policy for Germany Google's revised policy for gambling ads in Germany, effective September 25, 2024, requires GGL licensing for operators and brokers.
Data Featured GA4 enhances mobile app engagement with Deep Link Recommendations New Google Analytics feature helps developers implement deep links, boosting app conversions and user engagement.
Display Gmail update alters visibility of promotional emails on Android Recent Gmail changes on Android may affect how Demand Gen ads appear in users' inboxes, impacting advertiser visibility.
Search Featured Google issues Discover Policy Violations amidst August Core Update Multiple publishers receive notices for misleading content on Google Discover, coinciding with traffic drops from August Core Update.
Data Nielsen expands YouTube CTV measurement in Australia with deduplication Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.
Audio Amazon's Wondery strike deal with Kelce Brothers' 'New Heights' podcast Wondery secures rights to distribute and monetize 'New Heights' podcast, offering early, ad-free access on Wondery+.
Display Google removes Auction Insights from Looker Studio Google announces the removal of Auction Insights from Looker Studio, impacting advertisers' competitive analysis capabilities.
Video Featured Google Ads quietly adds YouTube creator-based audience targeting feature Digital marketer discovers new option in Google Ads allowing remarketing based on specific YouTube creator videos.
Retail Featured Google unveils AI-Powered Tools for retailers ahead of extended holiday season Google rolls out Merchant Center Next globally, introducing AI-powered tools and consolidated analytics to help retailers prepare for holidays.
