Latest Articles
9306 Articles
Italian research from IAB Italia's Search Forward 2026 shows 35% of online adults use generative AI for shopping, while Google AI Mode reaches 9.4% in Italy.
by Luis Rijo
OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing.
by Luis Rijo
Google confirms a Search Console logging error inflated impression data from May 13, 2025. A fix is rolling out, and impressions will drop in coming weeks.
by Luis Rijo
IAB Polska released a practical guide on nano and microinfluencer marketing on March 19, 2026, as research shows only 30% of Polish social media users trust influencer content.
by Luis Rijo
Amazon Ads moves to proceeds billing for a portion of advertisers April 15, with Pay by Invoice available as an alternative and credit cards remaining a secondary option.
by Luis Rijo
Google Search Central Live Shanghai 2026 brings SEO, search optimization, and global market expansion topics to mainland China for the first time on May 15.
by Luis Rijo
Spotter's March 2026 report quantifies Creator TV as a distinct media category with 136B annual US views, 26B hours watched, and ad completion rates beating standard video.
by Luis Rijo
Brandwatch's 2026 report surveyed 1,028 marketers and found 75% still struggle to understand their audiences, while 84% name AI the top skill to master.
by Luis Rijo
Italian research from IAB Italia's Search Forward 2026 shows 35% of online adults use generative AI for shopping, while Google AI Mode reaches 9.4% in Italy.
by Luis Rijo
IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.
On April 6, 2026, The American Prospect removed all programmatic advertising from its website, citing surveillance, monopoly power, and damage to journalism.
Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026.
Carrefour's 2030 plan targets 3.5% operating margin, 5 billion euros in free cash flow, and AI-powered shopping via ChatGPT, Vusion, and Google partnerships.
Independent publishers at Google's October 2024 Web Creator Summit say they were ghosted as AI Overviews cannibalize organic search traffic, closing sites.
Google AI Mode now shows sponsored store listings inside product panels and organic quick links above answers, signaling deeper ad monetization of conversational search.
New documents reveal how LinkedIn's BrowserGate system maps competitor tool usage, extracts trade secrets, and may breach criminal law across Germany, UK, and the EU.
The company behind QVC and HSN missed its annual filing deadline on March 31, 2026, warning of $6.6B in debt and substantial doubt about its ability to survive.
Italian research from IAB Italia's Search Forward 2026 shows 35% of online adults use generative AI for shopping, while Google AI Mode reaches 9.4% in Italy.
by Luis Rijo
OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing.
by Luis Rijo
Google confirms a Search Console logging error inflated impression data from May 13, 2025. A fix is rolling out, and impressions will drop in coming weeks.
by Luis Rijo
IAB Polska released a practical guide on nano and microinfluencer marketing on March 19, 2026, as research shows only 30% of Polish social media users trust influencer content.
by Luis Rijo
Amazon Ads moves to proceeds billing for a portion of advertisers April 15, with Pay by Invoice available as an alternative and credit cards remaining a secondary option.
by Luis Rijo
Google Search Central Live Shanghai 2026 brings SEO, search optimization, and global market expansion topics to mainland China for the first time on May 15.
by Luis Rijo
Spotter's March 2026 report quantifies Creator TV as a distinct media category with 136B annual US views, 26B hours watched, and ad completion rates beating standard video.
by Luis Rijo
Brandwatch's 2026 report surveyed 1,028 marketers and found 75% still struggle to understand their audiences, while 84% name AI the top skill to master.
by Luis Rijo