Data Featured Google's Privacy Sandbox APIs show promise in preserving ad performance Recent tests of Privacy Sandbox APIs demonstrate potential to mitigate impact of third-party cookie loss on ad effectiveness.
Search Featured Yelp unveils new features for national advertisers and multi-location businesses Yelp's Summer Ad Product Release introduces Request a Quote for Brands and expands advertising options for national companies.
DOOH Featured VIOOH and Intersection unite to revolutionize US DOOH advertising VIOOH partners with Intersection to expand programmatic DOOH advertising across major US cities, enhancing targeting and reach.
Video YouTube Streaming Dominance in Q2 2024 YouTube's Q2 2024 results show 13% ad revenue growth, streaming leadership, and successful AI integration in advertising.
Data Featured Google strong Q2 2024 results driven by Search and Cloud Growth Alphabet's Q2 2024 earnings show 14% revenue growth to $84.7B, with Google Cloud surpassing $10B quarterly revenue.
Data Google Ads to accept licensed online gambling ads in Peru from August 2024 Google updates its Gambling and Games Policy for Peru, allowing ads from MINCETUR-licensed operators starting August 7, 2024.
DOOH JCDecaux secures 10-Year advertising contract with Macau International Airport JCDecaux Macau renews exclusive advertising agreement with Macau International Airport, emphasizing digitization and ESG principles.
Data U.S. Copyright Office unveils new registration option for dynamic News Websites The U.S. Copyright Office introduces GRNW, a streamlined registration process for frequently updated news websites.
DOOH Featured Amazon expands in-store advertising with digital signage in grocery stores Amazon launches DOOH ads in Whole Foods and Amazon Fresh, offering new ways for brands to reach in-store shoppers.
Social Reddit launches partnership program with major US Sports leagues Reddit partners with NFL, NBA, MLB, PGA TOUR, and NASCAR to enhance fan experiences and create new advertising opportunities.
Data Dutch privacy watchdog fines Kruidvat €600,000 for Illegal tracking cookies Kruidvat's parent company fined €600,000 by Dutch Data Protection Authority for unlawful use of tracking cookies on its website.
Audio Featured Spotify reports record-high profitability Spotify's Q2 2024 earnings reveal impressive revenue growth, subscriber gains, and record-high profitability amid market challenges.
Data Google shifts course on Privacy Sandbox: industry reacts with relief and refocus Google's decision to prioritize user consent for third-party cookies instead of phasing them out has sparked relief and strategic shifts within the advertising industry, with a focus on privacy-centric solutions and omnichannel marketing.
Search Featured Microsoft Advertising unveils Brand Lists for Performance Max Campaigns New feature allows advertisers to control ad visibility and brand associations in Performance Max campaigns on Microsoft Advertising.
Data Featured Google unveils new path for Privacy Sandbox: user choice takes center stage Google's Privacy Sandbox shifts focus to user choice, delaying again third-party cookie deprecation in Chrome.
Data Italian watchdog probes Google over alleged unclear user data consent practices Italian competition watchdog investigates Google over allegedly misleading user consent practices for linking its services.
Audio Podcards democratizes Podcast Analytics New analytics tool Podcards empowers podcasters with audience insights and marketing strategies to boost listenership.
Video IAB Tech Lab releases VAST CTV Addendum 2024 to advance video advertising New addendum standardizes ad IDs, supports interactive ads, and enhances high-resolution content for Connected TV.
Data Featured Massive Mobile Ad Fraud Operation Konfety Uncovered by HUMAN's Satori Team HUMAN's Satori team exposes Konfety, a large-scale mobile ad fraud scheme using evil twin apps to deceive advertisers and users.
Video Featured Netflix reports strong Q2 2024 results: revenue growth and subscriber gains Netflix's Q2 2024 results show 17% revenue growth and 8 million new subscribers, driven by content hits and ads tier growth.
Data Featured Google Maps Platform slashes prices for Indian Developers, sparks industry debate Google announces significant price cuts for Maps API in India, accepting INR payments amidst criticism from local competitors.
Data Featured Oracle's $115M Privacy Settlement reshapes data collection landscape Oracle reportedly agrees to pay $115 million and change data practices in a landmark privacy lawsuit settlement, impacting digital marketing.
Social Meta Verified expands to Businesses on Facebook and Instagram in India Meta Verified launches in India, offering businesses on Facebook and Instagram a verified badge, enhanced support, and features to boost discoverability for a monthly fee.
Data Looker Studio expands capabilities with new features and partner connectors Looker Studio's July 2024 update enhances Google Ads integration and adds new partner connectors for Facebook Ads, Wrike, SurveyMonkey, and more.
Data GA4 BigQuery Export enriched with Session Traffic Source Data This article explains how Google Analytics 4's BigQuery Export update provides businesses with valuable session traffic source data to optimize marketing campaigns.
