Pinterest introduces a new augmented reality for home decor

Pinterest this week introduced in their apps a new augmented reality (AR) for home decor. Pinterest says the new AR technology enables Pinners to virtually place items from US retailers like Crate & Barrel, CB2, Walmart, West Elm, and Wayfair in their home using the Pinterest Lens camera, and try before they buy.

The AR Try On for Home Decor follows the launches of Try On for lipstick and eyeshadow.

The virtual home decor experience is launching live across over 80,000 shoppable Pins while the beauty experience is currently available across 14,000 shoppable Pins. According to Pinterest, pinners are 5x more likely to purchase from Try On-enabled Pins than standard Pins.

Try On For Home Decor is currently rolling out in the U.S. on iOS and Android apps and will be available globally in the future.

To use Try On For Home Decor, when browsing home decor products in the iOS or Android app, three dots will appear in the top right corner of “Try On enabled” Pins.