Pinterest tops 400 million MAUs, but ARPU dropped

Pinterest last month announced it has reached 416 million monthly active users. Pinterest says Gen Z, men and Millennials are driving the growth.

According to Pinterest data, women are still the predominant audience, making up over 60% of the Pinterest users, globally. The male audience is however growing more - 50% year on year - while Pinterest growth in general was 36% year over year, on the second quarter of 2020.

“This quarter we reached a milestone—more than 400 million people now come to Pinterest every month to get and stay inspired,” said Ben Silbermann, CEO and co-founder, Pinterest. “In these tough times, we’re seeing more and more people rely on Pinterest to cook at home, plan kids activities and set up a home office. Businesses are helping them turn their ideas into reality as people are increasingly discovering and buying products on Pinterest.”

Pinterest’s ARPU (average revenue per user) with International users (all users outside the USA) is going up, but still is on 0.14 USD. The ARPU with the US users was down in the latest quarter (Q2 2020): -11%. These numbers represents opportunities for advertisers, in the US and globally.